Market opportunities for synthetics in meats (Asia Pacific)

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MARKET OPPORTUNITIES (APAC) FOR SYNTHETICS IN MEATS

Carlos Velastegui


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Criteria

• Countries of interest:o Japano Australiao South Koreao Singaporeo Malaysiao Indonesiao Philippineso Thailand

Reference Information

• Synthetic Ingredients:o Sodium Lactateo Lactic Acido Potassium Lactateo Sodium Diacetateo Potassium Diacetateo Lactates


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Japan

• # Meat products introduced since 00’: 896o # Synthetics: 1 (0.11%)

• Sodium Lactate – 1 (released 2012)

• Lactates are present in approx. 98.7% of Chilled Processed Meat products

Source:Mintel GNPD and Euromonitor International Statistics

http://www.gnpd.com/sinatra/gnpd/images/newzoom&id=1762842&pic_num=0&destWidth=400&destHeight=400&origWidth=400&origHeight=400


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• $10,416.9 million (2011)

Japan – MARKET SIZE Chilled Processed Meat

• 952,000 tonnes or 2,098,800,740 lbs. (2011)


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Australia


• Sodium Lactate – 28• Lactic Acid – 10• Potassium Lactate – 9

Source:Mintel GNPD





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Australiacontinued…

• Synthetics Trends

Source:Mintel GNPD


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• $673.9 million (2011)

Australia – MARKET SIZEChilled Processed Meat

• 117,000 tonnes or 257,940,847 lbs. (2011)


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South Korea


• Sodium Lactate – 5• Lactic Acid – 2• Potassium Lactate – 1• Sodium Diacetate – 1

Source:Mintel GNPD





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South Koreacontinued…


Source:Mintel GNPD


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• $857 million (2011)

South Korea – MARKET SIZEChilled Processed Meat

• 141,900 tonnes or 312,835,950 lbs. (2011)


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Singapore


• Sodium Lactate – 9• Lactic Acid – 3• Potassium Lactate – 5• Sodium Diacetate – 2

Source:Mintel GNPD





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Singaporecontinued…


Source:Mintel GNPD


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• $36 million (2011)

Singapore – MARKET SIZEChilled Processed Meat

• 7,000 tonnes or 15,432,358.4 lbs. (2011)


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Malaysia

• # Meat products introduced since 00’: 120

o # Synthetics: 3 (2.5%)• Sodium Lactate – 3

Source:Mintel GNPD




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Malaysiacontinued…


Source:Mintel GNPD


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• $80.4 million (2011)

Malaysia – MARKET SIZEChilled Processed Meat

• 22,300 tonnes or 49,163,084.5 lbs. (2011)


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Indonesia


• Sodium Lactate – 1*• Potassium Lactate – 2• Sodium Diacetate – 2

Source:Mintel GNPD




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Indonesiacontinued…


Source:Mintel GNPD


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• $97.4 million (2011)

Indonesia – MARKET SIZEChilled Processed Meat

• 14,200 tonnes or 31,305,641.2 lbs. (2011)


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Philippines


o # Synthetics: 4 (0.82%)• Sodium Lactate – 2• Potassium Lactate – 2

Source:Mintel GNPD





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Philippinescontinued…


Source:Mintel GNPD


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• $343.6 million (2011)

Philippines – MARKET SIZEChilled Processed Meat

• 108,200 tonnes or 238,540,168 lbs. (2011)


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Thailand


o # Synthetics: 2 (0.69%)• Sodium Lactate – 2• Sodium Diacetate – 1*

Source:Mintel GNPD




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Thailandcontinued…


Source:Mintel GNPD


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• $53 million (2011)

Thailand – MARKET SIZEChilled Processed Meat

• 11,000 tonnes or 24,250,848.8 lbs. (2011)


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1. Japan – $10,416.9M , 952,000 tonnes2. South Korea – $857M, 141,900 tonnes3. Australia – $673.9M, 117,000 tonnes4. Philippines – $343.6M, 108,200 tonnes5. Indonesia – $97.4M, 14,200 tonnes6. Malaysia – $80.4M, 22,300 tonnes7. Thailand – $53M,11,000 tonnes8. Singapore – $36M, 7,000 tonnes

Market Sizes – RANKING SUMMARY


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Key Conclusions

• Synthetic Ingredients* were included in 2.81% of all new meat product launched since the year 2000

• Singapore has the highest % of products launched incl. synthetic ingredients

• Australia has the highest number of products launched incl. synthetic ingredients

• Except in Indonesia, Sodium Lactate is the most widely used synthetic ingredient present in new meat products

• 0 products incl. Potassium Diacetate

Source:Mintel GNPD


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THANK YOU

Reference Information

Health & Medicine

Market opportunities for synthetics in meats (Asia Pacific)