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LIVE WEBSITE ANALYSIS:CRITIQUE YOUR OWN WEBSITE
Randall V. Wong, M.D.AAO 2015 | Las Vegas | AAOE 256
Sunday | November 15 | 3:15 – 4:15 PM
Financial DisclosureI have the financial interests to disclose;
Medical Marketing Enterprises, LLC – Partner
What Makes a Great Website?
• Theme/Design• Navigation• SEO• On-Page
• Website• Content
• Off-Page SEO
3 Types of Websites
• “Resource” – known to only existing patients• Marketing – has high Google Rankings• Engaging – engages readers and converts to patients
A great website varies in its ability to market and grow your practice.
Design and Theme
Reflects your personal preferences3 colors
Aesthetically Pleasing?
Mobile Responsive? **
Mobile Responsive improves SEO, but generallyDesign/theme do not market your site.
Navigation
The ease at which your visitor can find the information desired.
“3-Click Rule”
Customized Menus
A frustrated visitor will simply…”bounce” andnot return
Requisite Content
3 Most important pages of your website• Home - attract• About - educate• Contact – reach out
Navigation
Search Bar
Footer InformationNAPCredits
Legal
Privacy PolicyTerms of Use
Top 10 SEO Components
These are our “Top 10” SEO components that every website should have.
http://medicalpracticeadministrator.com/2012/07/top-10-tips-to-starting-your-seo
/
Does your website pass?
• “Flash”• Download speed is critical to rankings• Videos
The longer it takes to download your website, the lower your webpage rankings.
Avoid the Spinning Circle of Death
Download Speed
Local Search
NAPGeo-Locations
Google +Facebook
Website AnalysisWe just defined a variety of elements which can help you define a “Great Website.”
Aesthetics are overrated. You now have concrete changes which can transform your website into the most powerful marketing tool possible.
Your website must be mobile responsive and rank well with Google. You’ve now taken a huge first step!
AAO 2015 | My ScheduleI’ll be teaching several courses and will also be speaking at the Technology Pavilion
Saturday | November 14, 2015
9:30 – 10:30 AM | Tech Pav (TECH01)“Optimizing Your Office Web Presence”
1-4 PM | SPE07Use Blogging and Social Networking to Super Charge Website”
Sunday | November 15, 2015
9:30 – 10:30 AM | Tech Pav (TECH08)“Managing Your Online Reputation”
2:30 PM – 3:00 PM | Tech Pav (TECH13)“Help! My Patients Can’t Find Me”
3:15 PM -4:15 PM | AAOE 256“Live Website Analysis: Critique Your Own Website”
Schedule Cont’dMonday | November 16, 2015
10:45 AM – 11:15 AM | Tech Pav (TECH16)“A Crash Course in SEO”
Tuesday | November 17, 2015
12:45 PM – 3:00 PM | AAOE 652“Essential Search Engine Optimization Tools for Your Website”
