Doctor Specializations:

Know your Customer

Presented By

Masum Chowdhury

Manager, SBMD

Asiatic Laboratories Ltd.

Know your Customer:

Gastroenterologist

Gastroenterologist treats diseases of Digestive System.

Degrees MBBS, MD, FCPS (Gastro)

Digestive

System

• Digestion of Food

• Absorption of nutrients

• Excretion of wastes

Diseases • Peptic Ulcer (Gastric, Duodenal, Esophageal)

• Gastroesophageal reflux Diseases

• Dyspepsia (Indigestion)

• Nausea & Vomiting

• Constipation

• Diarrhoea

• Intestinal Amoebiasis

• Bacillary Dysentery/Shigellosis

Target

Products

•Atidon Tablet

•Eso-20

•P-20 & P- 40

•O-20 & O-40

•Ulsec Tablet

•Cip-500 Tablet.

Digestive System

Know your Customer:

Gynecologist

Target Doctors Gynecologists

Gynecologists specialized in the prevention, diagnosis and treatment

of diseases of the Female Reproductive System.

Degrees MBBS, DGO, MD, FCPS (Gyne)

Female Reproductive

System

• Reproduction function of male and female

• Control of Hormone Production

• Formation of Urine by Kidney

• Excretion of Urine from Body

Diseases • Dysmenorrhoea (painful menstrual periods)

• Amenorrhea (absent menstrual periods)

• Menorrhagia (heavy menstrual periods).

• Menopause

• Pelvic inflammatory disorders (PID)

• Infertility

• Genito-urinary tract infections (GUTIs)

Target Products Doctor wise product selection: Ceroxime

250/500 Tablet/ Asizith 500 Tablet/ Vecef Capsule/

Animet Capsule/ Calfor D Tablet/ Afixime 200

Capsule / Verve Tablet.

Reproductive System

Gynecological

Organ

Know your Customer:

PediatriciansTarget Doctors PediatriciansPediatricians prescribes a group of products which are used for

the treatment of different types of paediatric disease.

Degrees [MBBS, DCH, MD, FCPS (Child)]

Functions Functions of all system

Diseases • Common Cold

• Bronchitis

• Pneumonia

• Otitis media

• Pharyngitis and Tonsillitis

• Meningitis

• Otitis externa

• Pertussis

• Rhinitis

• Typhoid Fever

• Giardia, Shigella, Diarrhoea

Target Products Doctor wise product selection: Atidon

Susp./ Coflyt Syrup/Loxyl PFS/ Afixime

PFS/ Ceroxime PFS/ Asizith PFS/

Macas PFS/ Asivit ZI Syrup/ Asitrum

Cod/ NTZ PFS etc.

Pediatric Diseases

Know your Customer:

OrthopedistsTarget Doctors OrthopedistsOrthopedist prescribes a group of products which are used for the

treatment of different types of bone and joint disease.

Degrees [MBBS, D. Ortho, Ms, FRCS (Ortho)]

System Muscular System and Skeletal System

Musculoskeletal

System

• Protects the internal organs from injury

• Support the body

• The red bone marrow produces red blood cells

• The yellow bone marrow stores triglycerides

Diseases • Osteoporosis

• Osteoarthritis

• Arthritis

• Bone and Joint Infections

• Rheumatoid Arthritis

• Hip Fracture

• Mechanical Trauma of Bone and Joint

Target Products Doctor wise product selection: Cip-750

Tablet/ Artorix Tablet/ Ena Tablet/Pairox

Tablet/ Calfor D Tablet/ Asilee-500

Tablet etc.

Muscular & skeletal System

Bone and Joint Infections

Know your Customer:

Dermatologist

Target Doctors DermatologistsDermatologist prescribes a group of products which are used for

the treatment of different types of skin diseases.

Degrees MBBS, DDV, FCPS (Skin & VD)

Integumentary

System

• Regulation of body temperature

• Protection from External Environment

• Synthesis of Vitamin D

• Sensation from heat, cold, touch

Diseases • Skin and Soft Tissue Infections

• Skin and Skin Structure Infections

• Fungus Diseases: Diseases caused by

fungus, moulds etc.

• Bacterial Diseases: Diseases caused

bacteria.

• Viral Diseases: Diseases caused by

virus

Target Products Doctor wise product selection: Pevisia

Cream/ Fusitrim Cream/ Ticason

Cream/ Clox F Capsule/ Asizith 500

Tablet/ Asitrol Tablet.

Structure of Skin

Dermatological Diseases

Know your Customer:

Ophthalmologist

Target Doctors Ophthalmologist

Ophthalmologist prescribes a group of products

which are used for the treatment of different types

of eye disease.

Degrees MBBS, DO,DCO, MD, FCPS (Ophtha)

The Eye • The eye is the organ of vision that

detects light.

Diseases • Conjunctivitis

• Blepharitis

• Blepharoconjunctivitis

• Keratoconjunctivitis

• Scleritis

• Keratitis

• Glucoma

• Cataract

Target Products Doctor wise product selection: BN Eye/Ear

drops/ Cip Eye/Ear drops / Cip Eye

ointments / Locopain eye drops/ Ocuvit

Capsule / Meflocin eye drops/ Asitrol

Tablet/ Artorix Tablet/ P-20 Tablet etc.

Special Sense – The Eye

Know your Customer:

Urologist

Target Doctors UrologistUrologist prescribes a group of products which are used for the

treatment of different types of Urinary Tract Infections.

Degrees MBBS, MD, FCPS (Urology)

Urinary System • Formation of Urine

• Removal of Waste products from the

body

• Maintenance of electrolyte balance

• Regulation of Acid Base Balance

Diseases • Upper and Lower Urinary Tract

Infections

• Sexually Transmitted Diseases

Target Products Doctor wise product selection: Ceroxime

250/500 Tablet/ Asizith 500 Tablet/ Vecef Capsule/

Animet Capsule/ Calfor D Tablet/ Afixime 200

Capsule / Verve Tablet.

Kidney

Ureter

Bladder

Urethra

UpperUrinaryTract

LowerUrinaryTract

Female Male

Urinary System

Know your Customer:

Neurologist

Target Doctors NeurologistNeurologist prescribes a group of products which are used for the

treatment of different types of Neurological Disorders.

Degrees MBBS, MD, FCPS (Neurology)

Nervous System • Control system of the body

• Transfer information from one neuron to

another neuron

• Control voluntary and involuntary

responses

Diseases • Neurological disorders

• Social Anxiety Disorders

• Generalized Anxiety Disorders

• Post Traumatic Stress Disorders

Target Products Doctor wise product selection: Lexnil Tablet,

AntisonTablet, Alpam Tablet.

Nervous System

Know your Customer: ENT Specialist

Target Doctors ENT Specialist

ENT specialist prescribes a group of products which are used for

the treatment of different types of ear, nose and throat diseases.

Degrees MBBS, MD, DLO, FCPS (ENT)

ENT • We hear by ear

• We smell by Nose

• Vocal functions by throat

Diseases • Ear, Nose and Throat Infections

Target Products Doctor wise product selection: Ceroxime

250/500 Tablet/Ceroxime PFS/ Asizith 500

Tablet/Asizith PFS/ Vecef Capsule/ Vecef

PFS/Afixime 200 Capsule/Afixime PFS .

Respiratory System

Know your Customer: Pulmonologist (Chest Diseases Specialist)

Target Doctors Pulmonologist (Chest Diseases Specialist)

Pulmonologist prescribes a group of products which are used for

the treatment of different types of respiratory diseases.

Degrees MBBS, MD, FCPS (Chest)

Respiratory

System

• Inspiration:

• It is an active process, during which the air enters

the lungs from the atmosphere.

• Expiration:

• It is a passive process, during which air leaves the

lungs.

• Maintenance of water balance and acid base

balance.

• Regulation of body temperature

Diseases • Upper Respiratory Tract Infections

• Lower Respiratory Tract Infections

Target Products Doctor wise product selection: Ceroxime

250/500 Tablet/Ceroxime PFS/ Asizith 500

Tablet/Asizith PFS/ Vecef Capsule/ Vecef

PFS/Afixime 200 Capsule/Afixime PFS .

Ear, Nose & Throat

Ear Infections

Acute or Chronic Otitis externa

The Blocked Nose/Runny Nose

or Rhinitis

Throat infections

Questions

THANK YOU ALL

THIS IS THE END OF OUR PRESENTATION.

Prepared ByMasum Chowdhury

Manager, Strategic Brand Management Department

Asiatic Laboratories Ltd.masum.pha@gmail.com,

+880-0171-7642874, +880-0193 7990014