Kampala  Uganda  ma+babu   2013  ©  Ma)babu.thinkIT  Ltd.  

JOSIAH  KAVUMA  

JOSHUA  BUSINGE  

LEAD  RESEARCHER    DEVELOPER       LEAD  HARDWARE  

ENGINEER  LEAD  DEVELOPER  

Team

Company overview

! Mobile  eHealth  

! Non  invasive  Malaria  diagnosis  

Overview

660 000 es)mated  malaria  deaths  globally  

people  at  risk  

PROBLEM

3.3 billion

Late  Malaria  diagnosis  

Cos)ng  Africa                            annually    12 billion

Problem

Problem Video

Video  of  malaria  parasite  in  the  blood  stream.  

•  Non-­‐invasive  malaria  diagnosis.  

•  Connected  with  a  custom    piece  of  hardware  and  soMware    

•   3  Tiers  of  distribu+on(  NGOs,  Hospitals,  Individuals)  

SOLUTION Solution

SECRET SAUCE

• Op+miza+on  of  diagnosis  accuracy      

• SoMware  signal  processing  algorithms  (Audio,  Light)  

• Hardware  modifica+on  (e.g.  magnets,  light-­‐sensor  angles)  

Secret Sauce

BENEFITS AND VALUE

1.  Early  diagnosis  2.  Saves  +me  3.  Inexpensive    4.  Reduce  miscarriages  5.  No  pricking  

Benefits and Value

COMPETITIVE ADVANTAGE

•  Less  +me  for  diagnosis  

•  No  medical  personnel    

•  Higher  Accuracy  

•  Reduce  +me  to  recover  

•  No  pricking    

Competitive Advantage

Sales  to;    

• Individuals  

• Clinics  and  Hospitals  &  NGOs  

• Crea)on  of  diagnosis  Booths    

GO TO MARKET STRATEGY Go To Market Strategy

$  

FINANCIAL PROJECTIONS

1.  Refine  prototype  for  80%  accuracy  and  Low  false  posi)ve<2%    2.  Randomized  clinical  trials  along    Collabora)ons  with  NGOs,  hospitals.  3.  Large  scale  produc)on  4.  Individual  sales  campaign  (marke)ng  and  distribu)on)  5.  Develop  diagnosis  booth    

Financial Projections

15  4  3  2.5  2  

DEC   JAN   FEB  MAR   APR   MAY   JUN   JUL   AUG   DEC  SEP   OCT   NOV   FEB  JAN   JUL  MAR   APR  MAY   JUN  

2014   2015  2013  

Non-­‐invasive  Malaria  diagnosis  early

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