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Communications on a Shoestring
Conference
27 June, 2012, London
#shoestringcomms
“Above all what matters is not to lose the joy of living in the fear of
dying”Maggie Keswick Jencks -
Founder
•“Maggie’s provides high quality, innovative support for cancer
patients and survivors”
•“Maggie’s is an excellent example of supporting lifestyle change, so that attitudes and
behaviours can change positively for the long-term”
•Professor Mike Richards CBE, National Clinical Director for Cancer
Our problem is not enough people know about us!!
14% in London; 63% in Scotland
How can we solve this problem and
with £0?
Our unique selling points
Founder’s storyArchitecture
Art DesignGardens
Local community
1.Contacts
2.Creativity
3.Confidence
BUT... how to build a
campaign?
How to involve the whole
organisation? Something in it for everyone