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How healthyHow healthyis your blog?is your blog?by Nicky Hayward-Wrightby Nicky Hayward-Wright8 November 20078 November 2007““Focus on the User Environment: Focus on the User Environment: Techniques and Technologies”Techniques and Technologies”NSW Health Libraries ForumNSW Health Libraries Forum
BackgroundBackground
Target AudienceTarget Audience Know your audienceKnow your audience
– segment and profilesegment and profile
Know their online ecosystemKnow their online ecosystem– Internet usageInternet usage– online health searchingonline health searching– blogoshpereblogoshpere
DesignDesign
Blended design philosophyBlended design philosophyincorporates new web concepts of incorporates new web concepts of
simplicity and interactionsimplicity and interactionwith traditional design elementswith traditional design elements
Focused Message or Aim
strong colours
white space
meaningful images
small chunks
meaningful labels
Tailored and Targeted Information
Navigation
purposeful advertising
Widgets avoid widget noise
accessible comment features
(1)
easy subscriptio
n
(2)
Content Selection Content Selection GuidelinesGuidelines CurrencyCurrency Accuracy of contentAccuracy of content LanguageLanguage Authority of authorAuthority of author Access and navigationAccess and navigation CopyrightCopyright ImagesImages Value adding contentValue adding content
AccreditationAccreditation Authoritative Authoritative Complementarity Complementarity PrivacyPrivacy Attribution Attribution Justifiability Justifiability Transparency Transparency Financial disclosure Financial disclosure Advertising policyAdvertising policy
MarketingMarketing Functional and emotional valueFunctional and emotional value
Promotional materialPromotional material
Collaborative marketing partnersCollaborative marketing partners
Measuring Service ValueMeasuring Service Value
Site statisticsSite statistics Surveys and online pollsSurveys and online polls Qualitative feedbackQualitative feedback Visitor mapsVisitor maps
Alzheimer’s News Alzheimer’s News
Lessons LearntLessons Learnt Users and technologyUsers and technology
Site developmentSite development
Scan the horizonScan the horizon
Is your blog…Is your blog…
informed by practiceinformed by practice
involves all stakeholdersinvolves all stakeholders
evolvingevolving
nimblenimble
““The only way to make sense out of The only way to make sense out of change is to plunge into it, move change is to plunge into it, move
with it and enjoy the dance”with it and enjoy the dance”(3)(3)
Nicky Hayward-WrightNicky Hayward-WrightCoordinatorCoordinator
Library & Information ServiceLibrary & Information ServiceAlzheimer’s Australia NSWAlzheimer’s Australia [email protected]
© 5 November 2007© 5 November 2007
ReferencesReferences1. Mayo Clinic.
http://www.mayoclinic.com/health/frontotemporal-dementia/AZ000552. Atwood, J. (2007). Thirteen blog clichés. Coding Horror. 16
August 2007. http://www.codinghorror.com/blog/archives/000834.html [accessed 11 Oct. 2007].
3. CreativeMinds. Creative quotes and quotations on change http://creatingminds.org/quotes/change.htm [accessed 3 Nov. 2007].
News Service’s Home PageNews Service’s Home Page Alzheimer’s News: http://alznews.blogspot.com or http://digbig.com/4sdprhttp://digbig.com/4sdpr Library News: http://alzheimersnswlibrary.blogspot.com/ http://alzheimersnswlibrary.blogspot.com/ or http://digbig.com/4sdpshttp://digbig.com/4sdps