Embed Size (px)
Citation preview
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
IVF SpecialistInformation TherapistAngel Investor
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
Today’s Health Care Today’s Health Care SystemSystem
Patient
Health Insurance
Government
Information Overload
Media
The Physician
5th Edition – Paris -- June 4-5, 2015
Unfortunately, while doctors are quite eager to discuss medicine, most are unwilling to talk about the nuts and bolts of practise management
Don’t want to enrich the competition by giving away their “trade secrets” !
We can learn together and help each other
5th Edition – Paris -- June 4-5, 2015
Too many patients- not enough doctors
No trust in the system Pharma seen to be greedy Medical profession seen to be
corrupt Media loves doctor bashing Violence against doctors Government regulations
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
Products + services = solutionsHow do we leverage Digital health
Technology to reach outApps ?Patient portals ?Wearables ? IOT ?High tech plus high touch !
5th Edition – Paris -- June 4-5, 2015
Regulatory hurdlesNot a core competenceCorporate inertiaProve ROI ?How do you scale up ?
5th Edition – Paris -- June 4-5, 2015
MarketingCommunicationsCustomer serviceCorporate social responsibility
Who will pay ?
5th Edition – Paris -- June 4-5, 2015
Innovate and experimentSkunkwork teams – take risks and
allow them to fail. Test. Learn. RepeatLeverage partnershipsTap into early adopters – the
millenial digital doctorsLearn from Healthcare startups
5th Edition – Paris -- June 4-5, 2015
Just a buzzword ?Patient-centric” doesn't mean selling
more product – it means answering a patient's needs above your own.
5th Edition – Paris -- June 4-5, 2015
We try never to forget that medicine is for the people. It is not for the profits. The profits follow, and if we have remembered that, they have never failed to appear. The better we have remembered it, the larger they have been. — George W(ilhelm) Merck
Address to the Medical College of Virginia, Richmond (1 Dec 1950).
5th Edition – Paris -- June 4-5, 2015
Startups are changing the healthcare ecosystem
Disruption because they are nimble and lean
Challenge the status quo !
5th Edition – Paris -- June 4-5, 2015
Go to where your customers are !Social media provides great insights
into what people are thinking, feeling and discussing
5th Edition – Paris -- June 4-5, 2015
Amplifies the doctor’s impact and reach Virtual worlds Wisdom of the crowd Push and pull – on your mobile 24/7 convenience Sermo Docplexus Curofy Dailyrounds
5th Edition – Paris -- June 4-5, 2015
Feel saferProfessional communityA chance to discuss professional
issues in confidenceAn opportunity to vent
5th Edition – Paris -- June 4-5, 2015
CME – polish their medical knowledgebase
Keep upto date with medical advances Networking with friends and colleagues Stumped by difficult patients – need
help from other doctors Chance to share your knowledge and
display your expertise Become a thought leader
5th Edition – Paris -- June 4-5, 2015
Complementary skills – marry the best of both worlds !
Pharma + healthcare startups = winning combination !
Great way to get feedback online from lots of doctors
5th Edition – Paris -- June 4-5, 2015
Help patients get better medical care by Promoting SelfCare , so they can do as
much for themselves as they can Helping them with Evidence-Based
Guidelines , so they can ask for the right medical treatment that they need – no more and no less
Helping them with Veto Power, so they can say No to medical care they don’t need
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
BHAGEvery doctor should have their own
websiteValuable digital real estate - direct
source of referralsOnline reputation managementOpenness, trust and tranparencyLocal language
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
For doctors Patient acquisition – direct source of
referrals Create patient educational materials -
spend once, use often Saves administrative hassles No phone tag – email has a much better
signal to noise ratio Become patient centric and empathetic
5th Edition – Paris -- June 4-5, 2015
For patients Doctor is available and accessible Can doctor shop from home Get second opinions Trusted voice Local language Transparency and openness creates
trust
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
Bought in bulk by by pharma companies
Customised for each individual doctor
Everyone benefits – pharma company, doctor and patient !
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
5th Edition – Paris -- June 4-5, 2015
Patients are the practise – everything else is just paper work !
