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TERVETULOA!
10.30 Arrival @ Waag Society 11-11.45 Welcome by Sabine Wildevuur (Waag
Society) and Martijn Kriens (AIM). Presentations from Waag Society and AIM.
11.45 -12.15 Short presentations from two members from City of Oulu
12.15-13.15 Informal meeting during lunch 13.30 Closing and departure
Sabine Wildevuur, head Creative Care Lab 1st Nov 2012-Waag Amsterdam
top sectors NL
# 1 healthy ageing product development through users as designers. Requirements should be defined by users.
# 2 applied gaming for health new forms of collaborations. Need for transdisciplinary research.
# 3 self management innovation dealing with new principles and ways of working within the healthcare domain. mHealth
SOCIAL INNOVATION
cross-over topsectors
Creative Care Lab Waag Society
‘In creative research the process of ‘making’ is central to the design process. This is done in a transdisciplinary way, starting from tangible, real-world problems. Solutions are devised in collaboration with multiple stakeholders.’ (Klein 2001)
creative research
Process of research @ Waag Society
Experimenteren Fundamenteel Onderzoek Vorm
Samen ontwerpen Toegepast Onderzoek Context
Opschalen Valorisatie Transformatie
http://www.waag.org/project/researchpublication
# healthy ageing
Living lab ‘De Keyzer’ (Amsterdam) Health-lab
‘Real needs for real people’
http://waag.org/en/news/real-life-care-stories
health-lab
Sharing knowledge
Co-creation
Real life context
Reframing the
problem
Prototyping New combinations
User insights Business
opportunity
# applied gaming for health
Design for connectedness
Why? How?
What?
The opposite of loneliness is social connectedness. To create a solution that prevents loneliness, we need
to go behind the phenomenon and experiences of social connectedness. To track back the challenges
people meet in the latter part of life. We might have ideas and access to research – but do
we really know what is takes to stay socially connected? And what the challenges are in doing so?
How could we!
Understanding loneliness?
Challenges in time
The key age-determined challenges differ in content – but also in how they relate to time:
65 30 100
Age
Exchanges
Encounters Expectations
The 3 “E’s” of relationship’s
The innovation wheel
Tech & info
mapping
User insights
Main frame works
Design
Testing
Prototyping
The overall design of an user driven innovation process is captured in the innovation wheel.
Real play workshops define focus areas
Month: 02 Malmö Helsinki Halmstad
Copenhagen Amsterdam
Ethnographic based data collection
Month: 03 Helsinki Halmstad Copenhagen Amsterdam
Co-creation workshop
Month: 07 Amsterdam
Experience prototype testing
Month: 10 Helsinki Halmstad
Copenhagen Amsterdam
Demonstrator testing
Month: 14 Amsterdam Helsinki
Halmstad
Copenhagen Amsterdam
Disposable income
Public spending per elderly
Time
Resources
Opportunities
Opportunity space
Key Resources:
Key Activities: Customer Relationships
Channels:
Key Partners: Value Propositions:
Cost Structure:
Customer Segments:
Revenue Streams:
Business Model Canvas - BMC
The PVC is a framework that support the building of a value proposition targeted at well-defined user segments. The BMC help to ensure, that a value proposition is created and delivered in a way that allow for organizations contributing, to obtain enough value to make the value proposition sustainable.
Placeholder for the continuous learning Characteristics: Attitude towards
IT technology Functional limitations
Motivation: 1) Travel: Process Purpose
2) Mode of transportation
Technology:
Smart phone Internet (PC)
Processes:
Assistance Information
Needs (for support in whole chain of transport):
Orientation/navigation challenges
1) Planning (job) Barriers
2) Sharing (job) Barriers
3) On journey (job) Barriers
People:
Mild to moderate difficulties
Gender (Income)
Context: Urban
From car to public transport New & known routes
Climate
Experiences (Outcome of
jobs)
Self efficacy through feelings
of:
1)Confidence and autonomy
2)Competence 3) Security and
safety
Effect: Motility (capital)
QoL (social, health …) Public sector cost reduction
Key Activities Service Development Billing
Key Resources Service personal Development personal Map and geodata Planned travel data Reltime travel data
Customer Relationships
Route and network repository
Channels General Practicians Advocacy Groups Banks Insurance Group Telcos E-shops (for elder people) Carers
Key Partners Travel information aggregators
Audio manufacturer
Telcos
Device manufators
Service developers (point of interest)
Value Propositions
Information
- Direction & navigation - Inspiration
Confirmation/ feedback
Assistance - trusted people - taxa call - alarm
Cost Structure
Technical development Data Secure pathents Marketing
Customer Segments Elders 65 + (FI,SE,DK,NL)
Parents
Children
'Idiots' Municipalities
Ministries (Nomenclotura)
Revenue Streams
PVC BMC
In short the canvas’s helps the development process by pointing areas to be investigated: • PVC: What will create value? How to explore ? (focus on quality) • BMC: How to make money? How to exploit? (focus on quantity)
Characteristics Adoption of technology
Motivation: - Identity outside institutions - Independency - Emotional connections
Technology: I-Pad
Processes: 3 E’s
Needs, job (Optic)
Deal with transitions (illness, retirement and loss)
People (scope)
Around time of retirement (predictable)
Context Living at home
Experiences Feeling
connected
Effect Prevent loneliness
People Value Canvas - PVC
©
Storyville
39
In App Store soon!
www.storyvillestudios.nl
Business entity
# self management
mobiles for good
Pieter van Boheemen developed a mobile malaria tester, with which doctors in remote areas can diagnose patients within 40 minutes.
Measuring less to feel moreMickael Boulay
bodyguard
fablab waag society
fablabs worldwide
'Low-cost adjustable lower leg prosthetic for different countries’ applying research and developing a blueprint for different cultures, using the fablab.
“everything big started small”
bj fogg
Kiitos!
Contact Sabine Wildevuur [email protected]
