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Key Questions
• What is a healthcare consumer?
• What are the different types of healthcare customers?
• What is market segmentation?
• What are the needs of a healthcare consumer? What are the steps taken to decide?
Key Questions
• What is a healthcare consumer?
• What are the different types of healthcare customers?
• What is market segmentation?
• What are the needs of a healthcare consumer? What are the steps taken to decide?
Key Questions
• What is a healthcare consumer?
• What are the different types of healthcare customers?
• What is market segmentation?
• What are the needs of a healthcare consumer? What are the steps taken to decide?
Key Questions
• What is a healthcare consumer?
• What are the different types of healthcare customers?
• What is market segmentation?
• What are the needs of a healthcare consumer? What are the steps taken to decide?
Key Questions
• What is a healthcare consumer?
• What are the different types of healthcare customers?
• What is market segmentation?
• What are the needs of a healthcare consumer? What are the steps taken to decide?
Key Takeaways
• Patient as a consumer
• Different types of healthcare consumers
• The healthcare market can be segmented in different ways! (Demographic, geographic, psychographic, etc.)
• Consumer behavior is a pattern of consuming goods and services dependent on their level of need.
• Know the the steps to decision-making!
Key Takeaways • Patient as a consumer • Different types of healthcare consumers
• The healthcare market can be segmented in different ways! (Demographic, geographic, psychographic, etc.)
• Consumer behavior is a pattern of consuming goods and services dependent on their level of need.
• Know the the steps to decision-making!
Key Takeaways
• Patient as a consumer
• Different types of healthcare consumers • The healthcare market can be segmented in different ways! (Demographic, geographic,
psychographic, etc.)
• Consumer behavior is a pattern of consuming goods and services dependent on their level of need.
• Know the the steps to decision-making!
Key Takeaways • Patient as a consumer
• Different types of healthcare consumers
• The healthcare market can be segmented in different ways!
• Consumer behavior is a pattern of consuming goods and services dependent on their level of need.
• Know the the steps to decision-making!
Key Takeaways • Patient as a consumer
• Various types of healthcare consumers (individuals, professionals, facilities) have different needs but share many marketing issues
• The healthcare market can be segmented in different ways! (Demographic, geographic, psychographic, etc.)
• Consumer behavior is a pattern of consuming goods and services dependent on their level of need.
• Know the the steps to decision-making!
Key Takeaways • Patient as a consumer
• Various types of healthcare consumers (individuals, professionals, facilities) have different needs but share many marketing issues
• The healthcare market can be segmented in different ways! (Demographic, geographic, psychographic, etc.)
• Consumer behavior is a pattern of of consuming goods and services dependent on their level of need.
• Know the the steps to decision-making!