Embed Size (px)
DESCRIPTION
A featured presentation on the history of how people get healthcare information from the ePatient Connections Conference in October, 2009 - given by Rohit Bhargava. This was a "Pecha Kucha" session - 20 slides presented at 20 seconds per slide.
Citation preview
The Past, Present & Future Of Healthcare … In 20 Inspired Tweets
@rohitbhargavaRohit Bhargava SVP, Ogilvy PROctober 27, 2009ePatient Connections
PAST
PRESENT
FUTURE
I N T H E P A S T …
The gatekeepers to information about conditions were organizations and “docs” of all sorts. #ePatCon
I N T H E P A S T …
Patients were passive participants in their care, unable to self-diagnose or optimize treatment. #ePatCon
I N T H E P A S T …
Support communities were based on personal relationships and mostly limited to who you knew. #ePatCon
I N T H E P A S T …
The media was once an institution with a small number of individuals appointed as caretakers. #ePatCon
I N T H E P R E S E N T …
Content creation is now easy to do without understanding the tech that makes it work. #ePatCon
I N T H E P R E S E N T …
Doctors can now publish information more broadly than just to their own patients. #ePatCon
I N T H E P R E S E N T …
Patients are openly asking for advice on everything from treatment to healthcare providers. #ePatCon
I N T H E P R E S E N T …
Feedback on treatment is immediate and highly visible, adding pressure to healthcare providers. #ePatCon
I N T H E P R E S E N T …
The most passionate patients are becoming vocal advocates for research and awareness. #ePatCon
I N T H E P R E S E N T …
Advocacy is expanding to become part of each of our digital identities as we share our virtual self online. #ePatCon
I N T H E P R E S E N T …
Bottom Line: Health 2.0 today means every patient can have their own voice to share their experience. #ePatCon
I N T H E F U T U R E …
Amplified WOM of positive or negative experiences will make or break healthcare providers. #ePatCon
I N T H E F U T U R E …
Health records will follow patients and put more power and responsibility in the hands of patients. #ePatCon
I N T H E F U T U R E …
Aggregated data from millions of “volunteers” will transform research by adding scale. #ePatCon
I N T H E F U T U R E …
Patients have more knowledge on their conditions and share it with providers to improve their treatment. #ePatCon
I N T H E F U T U R E …
Diagnosis for the toughest cases will be crowdsourced through social networks. #ePatCon
I N T H E F U T U R E …
We will ask bigger questions through social media – and find real answers from unexpected places. #ePatCon
I N T H E F U T U R E …
Marketers will need to create great and content, and become real participants in existing communities. #ePatCon
Thank You!
Get the Book:
blog.ogilvypr.comwww.rohitbhargava.com ThePersonalityProject.com
Blogs + Resources:
www.readpni.com
Follow Rohit on Twitter: @rohitbhargava
