Upload
seagulladvertising
View
116
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Seagull helped Healthberries Clinic position their brand as a preventive healthcare service in Pune.
Citation preview
Healthberries Clinic
Client’s objective:
Healthberries Clinic specialises in preventive healthcare services and wants to be known as a state of the art preventive healthcare facility in Pune.
Building Healthberries Clinic as a preventive healthcare brand
People have a negligent mindset towards impending health hazards. They do not take any preventive healthcare measure and visit the doctor only when a health problem occurs.
Challenge
LIVELONG 365 day health monitoring service
• The idea was to position LIVELONG as a 365-day healthcare ring that keeps an eagle eye on a person’s health all the time. The service comprises, Health Screening, Health Monitoring and Medical Consultations.
• As a technological support to the LIVELONG service, we came up with the idea of a health monitoring tool- LIVELONG Data Band.
• The LIVELONG Data Band stores a patient’s complete medical data and can be worn on the wrist like a wrist watch. On each visit to the clinic, the LIVELONG data band is updated.
Brand Flight MapThe brand was promoted through print, digital as well as on ground activities.
• Print ads• Emailers• Health programmes in corporates and societies• Facebook community
Poster 1
Poster 2
Half Page Ad
Half Page Ad
Emailer
Emailer
• Healthberries Clinic successfully tied up with over 15 corporates and conducted preventive healthcare programmes under the LIVELONG initiative
The Result?