Table of Contents

EXHIBIT #3: MEDICARE BENEFIT PAYMENTS BY TYPE OF SERVICES

2010 MEDICARE BENEFIT PAYMENTS = $509 BILLION Source: Congressional Budget Office, Medicare baseline, August 2010

EXHIBIT #4: GROWTH IN MEDICAID LONG-TERM CARE SERVICES EXPENDITURES 1990-2009

1990 1995 2000 2002 2004 2008 2006 2009

Home and community-based care

Institutional care

Source: KCMU and Urban Institute analysis of HCFA/CMS-64 data

$32B

$54B

$75B

$122B

$115B

$109B

$100B $92B

EXHIBIT #5: INTRODUCING HOME-BASED CARE INCENTIVES TO THE BROKEN ROI/REIMBURSEMENT MODEL

Source: HealthSense, modified by TripleTree Research

EXHIBIT #5: CONSUMER-CENTERED HEALTHCARE COMMUNICATIONS

Source: TripleTree Research

EXHIBIT #6: PERSONALIZED, ANALYTICS-DRIVEN HEALTH CARE COMMUNICATIONS

Source: TripleTree Research

1 The results of this survey were issued by the National Council on Aging (NCOA) and UnitedHealthcare on September 19, 2011, in a release

titled New Survey: Beneficiaries, Boomers Remain Confused by Medicare. 1,00 seniors ages 65 and over and 500 “leading-edge” baby

boomers ages 60 to 64 to gauge their understanding of the Medicare program.

TripleTree Research