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health-two-point-what? mobile-why?
the promise + challenges @ the intersection between health + technology
a healthy debate11.18.2008
Examples
Definitions
Trends
Data
Debate
Agenda
Audience participation?
REQUIRED...
please.
Buzzword Soup
A few familiar (?) names
webMD founder, health Q&A, Oprah
Health innovation venture arm, real experimentation
Mobile reference app for physicians, survey tool
health pricing transparency using claims data
Patient check-in (the “digital” clipboard)
MSFT’s personal health record (PHR) entry
Mobiles for the elderly population;
LiveNurse
MD health hotline (1-800-call-a-doc); AT&T
partnership
personal genetic testing
“Health 2.0” (ill-)defined
• beyond traditional “health IT” (not just EMRs/PHRs)
• health care + delivery + services + prevention + wellness
• everything is data + data is everything
- new sources (e.g. Humedica’s aggregated eHealth data)
- open-source (e.g. Merck’s cancer database)
• “democratization” (i.e. decentralization) of health
- MD no longer “king”
- self-care , self-monitoring, social / family involvement
• characterized by fragmentation + froth… so far
Our focus today…
Mobile + Health =
…?
4.1 billionmobile phone users today
Why?
WHO definition:
“delivery of health services + information via mobile technologies enabling more decentralization + greater accessibility”
-- mHealth summit, Washington DC, 2011
A few telling (?) trends
• penetration – 81% of US MDs will own + use a smartphone by 2012; 78% of general mobile users have looked online for health info*
• personal monitoring devices – cheap + everywhere (e.g. FitBit) although still a part of the “quantified self” community
• emerging market oppt’y – significant potential abroad; numbers + limited regulation (e.g. Gates @ mHealth summit)
• reimbursement – successful pilots are plenty, but limited commercial success to date (e.g. CMS + CardioNet)
• analytics – population comparisons, real-time response, etc.; with all this data, comes great responsibility
• 2009 Pew Internet research report (Susannah Fox)
Source: research2guidance 2010 mHealth report
mHealth market oppt’y
Now, we hear from you.
Source: McKinsey + GSM report, Nov 2008
Where can mHealth add value to health services?
Preventive* DiagnosisAcute/Emergc’y care
Chronic care
Rehabilit-ation
End of life support
Stages of healthcare needs
Patients
Providers
Payors
1 2 3 4 5 6
Ben
efic
iari
es ?
mHealth will…
open new oppt’ys for BioPharma to engage patients + providers.
mHealth is…
10 years too early.
mHealth will…
reduce in-person doctor visits and help mitigate the doctor shortage.
mHealth can’t…
change the way care is delivered.
m-wellness apps will…
motivate people to focus on preventative health
mHealth will…
help developing countries by providing access to medical care to anyone with a cell phone
mHealth will…
be subject to FDA regulation, HIPPA, and data privacy policies
mHealth will…
be reimbursed by payors.
Questions?