Expansion Drivers

10 steps towards success

This ppt has explanation and examples of every driver in the comments below

Steps before starting an expansion

1. Have a vision for your expansion that would push you and your team to work everyday and that will help you filter different activities.

e.g. Being the fastest or strongest expansion in the network or being the first expansion to achieve

100 GCDP exchanges in 1 year.

2. Under this vision have a purpose behind it:e.g. I want to achieve this vision to position my country in the network and/or to prove to the world that a small entity can still have a huge impact

and/ or to prove that you can do something that seems Impossible to everyone.

3. Decide on your focus programme that will help you be financially sustainable e.g. OGCDP or IGIP, etc…

4. As the expansion manager you are the face of the organization and it’s very important that your VPs & members trust you and see you as a role model for commitment & for achieving the impossible and achieving your vision. They get their motivation from you and a big reason for their commitment & performance is usually you.

5. You need to focus on team building because that’s what will make your team stay regardless of the challenges faced.

6. Have a team structure focused on delivery of MoS. E.g. VP IGCDP, OGCDP instead of VP F or BD etc..

Driver 1: Utilize online platforms to

increase recruitment results for ELD

programs

Actions• Promote recruitment on social media networks

and official website• Capitalize on physical channels that are

accessible to you easily.

Indicators• Number of views & followers on social media

platforms• Number of people recruited through website

Driver 2: Ensure financial sustainability by

generating operational revenues from our

exchange programmes

Actions• Focus on selling the most relevant exchange

programme, according to the reality. E.g. OGCDP; instead of focusing on partnering for ER.

Indicators• Percentage of revenue coming from the targeted

program• % growth in the targeted programme

Driver 3: Position AIESEC

externally for market penetration

Actions• Focus on delivering quality experiences to

showcase the impact created by the AIESEC experience.

• Increase visibility of AIESEC in community through media and youth organizations’ partnershipsIndicators

• Percentage of people joining programmes through referrals

• Number of media appearances• Number of partnerships with relevant

organizations

Driver 4: Actively promote country’s brand

to the global network to increase visibility

and cooperation with other entities

Actions• Establish a country brand in the AIESEC

network• Have a strong physical and virtual presence in

the networkIndicators• Number of international conferences attended • Number of people in the network who knows

about your expansion updates• Number of updates you post on social media &

emails to MCPs

Driver 5: Drive operations using a

bottom-up strategy

Actions• Start operationally instead of strategically as an

expansion team and start LC functions as quickly as possible

• Once strong local capacity is developed, the expansion team can evolve to a more strategic role.

• Create fast-tracked leadership experiencesIndicators• Percentage of members directly led by

expansion team in the first 6 months (should be 100%)

Driver 6: Utilize the strengths of the

global network for the local reality.

Actions• Adopt GCPs from the network and implement

them into the local reality• Import international experience and talent

through CEEDers, interns, and facilitators

Indicators• Number of GCPs successfully implemented• Number of international conferences attended• Number of incoming CEEDs, interns,

international FACIs

Driver 7: Empower local talent in order to

create a sustainable leadership pipeline &

create culture

Actions• Have locals on the MC expansion team• Build a strong AIESEC culture in the entity• Involve members in organizational decision

making Indicators• Percentage of local members attending

conferences• Percentage of local students on the MC

expansion team (min. 1)

Driver 8: Drive organizational behaviors

that create and/or increase accountability

and governance.

Actions• Create a strong relationship with the

government • Establish a Board of Advisors

Indicators• Number of government supporters• Number of people on BoA

Driver 9: Establish long-term

partnerships for sustainability and

operational efficiency

Actions• Integrate AIESEC into universities to facilitate

running the ELD programs. (i.e. Being a club or activity on campus)

• Establish cooperation with existing students/youth organisations

Indicators• Number of universities and/or faculties in which

AIESEC is present

Driver 10: Strengthen the organization

with legal and financial knowledge on

member and advisory level

Actions• Having professional legal advisory• Recruit members with legal and finance

background

Indicators• Yes or no

Now Go &Expand!