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HealthCity background
Development HealthCity
2004 2005 2006 2007 2008 2009 2010 20110
50
100
150
200
250
300
Number of clubs
Two leading formulas :
7 countries 186 clubs
2 countries 77 clubs
Netherlands :• HC All-inclusive 45• HC Basic 7• Basic Fit
55
107
Belgium:• HC All-inclusive 44• HC Basic 18• Basic Fit/Just Fit 22
84
Luxemburg:• HC All-inclusive 4
Germany • HC All-inclusive 22
France:• HC All-inclusive 10+3• HC Basic 1
14
Italy:• HC All-inclusive 16• HC Basic 1 17
Spain:• HC All-inclusive 13• HC Basic 2
15
HealthCity distinctive at all levels
Products Communication
Environment/ClubsCulture
Unique products
Many events in clubs to improve member interaction
1. Low price 15,952. Quality equipment3. Online subsription4. Unique family card
1. Continuing growth of budget fitness2. Further growth of functional training (PT) & outdoor
events3. Technology will bring fitness in every day life4. More personalized programs with guaranteed results5. More flexible memberships 6. More focus on green equipment and energy saving
Industry trends
1. Continuing growht of budget fitness worldwide
500+ 151 99 80+ 77 57 43
From report Ray Algar 2011
Budget formulas in the Netherlands
Marketshare 2010
all inclusivefysio fitbudgetcircuit clubsPT studios
Marketshare 2005
all inclusivefysio fitbudgetcircuit clubsPT studios
Average yield per member €40
Average yield per member €35
Change of Dutch market after arrival of budgetclubs:More members, but also more clubs and lower yield
Premium vs. Budget: Product, service and people make the difference
2. Further growth of functional training (PT) & outdoor events
3. Technology will bring fitness into everyday life
4. More personalized programs with guaranteed results
5. More flexible memberships
6. More focus on green equipment and energy saving
1. People will make the difference in premium and service oriented segment. Selection of staff and training are key.
2. Operational efficiency is necessary in all segments.3. Stay open minded and be adaptive to changes in the
market. Co-operate and learn from other industries.4. Member experience and customer interaction are very
important for retention.5. Become revenue driven, not only membership driven.6. More and more integration with Health segment.
How we see the future