The Fitness Industry

Smart Investment today???

There are many key factors into a gyms success today.

• Obesity

• The Media

• The Recession

Obesity

• 36.3% of New Zealand adults overweight• 13.6 % use medication for high blood

pressure• Obesity rate risen in last 30 years:For males 9%For females 13%

• GREAT OPPORTUNITY!!!!!

The Media• Media is setting a in image of the

norm which people want to meet.

• Shows like ‘The Biggest Loser’ being inspirational and encouraging.

• Overall very influential with new technology every day

The Recession

• 16200 jobs lost in the last 7 months

• Unemployment rate at 5%

• Good opportunity because:People aren't busy at work and have leisure timeExposed to more media which correlates with

joining a gym

Gyms In New Zealand

• Currently 20% of people own a gym membership

• Only around 400 gyms in New Zealand

• Gym Memberships increased 50% in the last 20 years

Concerns • Recession can cause:People having no moneyPeople working extra with out time for leisure

• Media can cause:Distraction from exercisePeople generally tend to watch TV a lot more

than exercise

However…• The benefits and opportunities out

way the negatives!

• Several owners of gyms claim no bad effects from recession.

• So establishing a gym In New Zealand would be a smart investment

So in my opinion…..• The presence of the media, obesity and the

Recession will be a great asset to the industry

• Anyone considering establishing a gym at this point in time should!

The gym industry is booming and shouldn’t be effected by the recession