FEBRUARY 2014

ADVANCE HEALTHCARE NETWORK INTEGRATED SOLUTIONS

Since 1985, ADVANCE has been serving the informational and career needs of millions of healthcare professionals through a wide range of resources, including magazines, websites, a retail shop, custom promotions, custom communications, hospital shows, job fairs, conferences and partnerships.

 

With a well-established community of healthcare professionals who are deeply engaged in our brand, ADVANCE is perfectly positioned to help you connect with C-suite executives and health information directors.

 

We can develop and implement out-of-the-box solutions specifically tailored to your goals by tapping in to our extensive industry experience and media capabilities. The result: Your marketing message is delivered in the most effective, compelling way—both on target and on budget.

EXECUTIVE INSIGHT

CIRCULATION OVERVIEW

Executive Insight has the most comprehensive reach to C-suite leaders in the healthcare industry with 55,007 qualified subscribers. The following circulation overview is sourced from the 6/13 BPA Circulation Statement.

TOTAL QUALIFIED CIRCULATION: 55,007

EXECUTIVE INSIGHT

PARTNERSHIPS AND AFFILIATIONS

Executive Insight has formed agreements with the following organizations to ensure that our advertisers can reach key influencers across the healthcare industry and align their brand with our expert-penned content.

Association for Healthcare Resource & Materials Management (AHRMM)•Premier organization for healthcare supply chain professionals•4,000 members

American Society for Quality (ASQ)•Offers technologies, concepts and tools for quality leaders•3,000 healthcare-specific members

College of Healthcare Information Management Executives (CHIME)•Executive organization serving chief information officers and other senior healthcare IT leaders•1,400 CIO members

Institute for Health Technology Transformation (iHT2)•Offers programs that educate and drive innovation•51,000 members

Medical Group Management Association (MGMA)•Premier membership association for professional administrators and leaders of medical groups•21,500 members leading 13,700 organizations nationwide

National Center for Healthcare Leadership (NCHL)•Organization working to ensure that high quality, relevant and accountable leadership is available to meet the challenges of delivering quality patient healthcare

EXECUTIVE INSIGHT

COMMUNITY STATISTICS

Monthly Visits

Monthly Visitors

Monthly Page Views

46,981 29,588 52,456

*Source: Google Analytics, Jan 2014

*Source: Google Analytics, Jan 2012 – Dec 2013

January 2014 Statistics

2013 Compared to 2012

Source of Circulation Information: Executive Insight: BPA June 2013. Modern Healthcare: BPA December 2012. HH&N: BPA June 2013Rates are sourced from 2013 Media Kits.

Total Qualified Circulation 55,007 70,868 74,172

CIO/CTO/VP of Info Systems, Dir/MGR of Info Systems

11,839 21.52% 8,361 10.87% 5,064 6.56%

CEO Facility/ Administrator/Dir

12,650 23.00% 13,485 17.53% 13,152 17.05%

CFO, VP of Finance 9,052 16.64% 7,597 9.88% 6,420 8.32%

COO/Exec VP/Business Dir 6,072 11.04% 7,670 9.97% 6,872 8.91%

CPO/Purchasing/Materials Mgr

4,027 7.32% 2,625 3.41% 3,143 4.07%

Chief of Staff, Medical Dir, Dir of Medical/Nursing Informatics

11,367 20.66% BNP N/A BNP N/A

Members of ACHE BNP N/A BNP N/A BNP N/A

Other Allied to the Field BNP N/A 3,133 4.07% 3,678 4.77%

Ad Rates (1x Frequency) B&W 4 Color B&W 4 Color B&W 4 Color

Full Page $6,786 $8,483 $16,860 $19,210 $14,165 $16,450

Cost Per Thousand (Full Page)

$123.37 $154.22 $237.91 $271.07 $183.58 $213.20

EXECUTIVE INSIGHT

COMPETITIVE LANDSCAPE

Source of Circulation Information: Executive Insight: BPA December. 2012. HealthData Management: BPA December 2012. Healthcare Informatics: BPA July 2012Rates are sourced from 2013 Media Kits.

Total Qualified Circulation 55,007 52,100 53,252

CIO/CTO/VP of Info Systems,

Dir/MGR of Info Systems11,839 21.52% 9,450 18.14% 11,978 23.41%

Data Processing Dir/MGR BNP n/a 4,855 9.32% BNP N/A

CEO Facility/ Administrator/Dir 12,650 23.00% 11,215 21.53% 11,580 19.92%

CFO, VP of Finance 9,052 16.46% 3,048 5.85% 2,117 4.40%

COO/Exec VP/Business Dir  6,072 11.04% 3,859 7.41% 4,418 6.43%

CPO/Purchasing/Materials Mgr  4,027 7.32% BNP N/A BNP N/A

Networking/Telecom Dir/MGR BNP n/a 1,360 2.61% 3,455 7.17%

Dir/MGR/Chief of Medical Records BNP n/a 3,064 5.88% 1,929 3.84%

Chief of Staff, Medical Dir, Dir of

Medical/Nursing Informatics11,367 20.66% 10,439 20.04% 2,900 5.05%

Other Allied to the Field BNP n/a BNP N/A BNP N/A

Ad Rates (1x Frequency) B&W 4 Color B&W 4 Color B&W 4 Color

Full Page $6,786 $8,483 $7,505 $10,340 $6,815 $7,715

Cost Per Thousand- Full Page $123.36 $154.22 $144.05 $198.46 $127.98 $144.88

EXECUTIVE INSIGHT

COMPETITIVE LANDSCAPE

Amir Dan Rubin UCLA Hospital SystemCOO

Sue SchadeBrigham and Women's/ Faulkner HospitalsVice President and CIO

Christine SchusterEmerson Hospital Health SystemPresident and CEO

As the best source for peer-to-peer communication, we offer timely, credible business strategies and in-depth analysis with content written exclusively by industry leaders.

EXECUTIVE INSIGHT

CONTENT FROM THE EXPERTS

Frank CorvinoGreenwich HospitalPresident and CEO

Daniel Morissette Stanford HospitalCFO

Cole EdmonsonTexas Health Presbyterian Hospital DallasVice President of Patient Care Services and CNO

EXECUTIVE INSIGHT

CONTENT FROM THE EXPERTS

These industry experts represent the top hospitals and healthcare networks in the country, with a wide range of perspectives specializing in patient care and safety, facility planning, information management, services development and much more.

Joshua Adler, MD, is Chief Medical Officer of the University of California San Francisco (UCSF) Medical Center and UCSF Benioff Children's Hospital and Medical Director of UCSF Ambulatory Care.

Allen Butcher is Chief Financial Officer and Vice President of Finance at Camden-Clark Memorial Hospital (CCMH) in Parkersburg, WV.

Edmund E. Collins, MBA, CPHIMS, is Vice President and Chief Information Officer for Martin Memorial Health Systems in Stuart, FL.

Frank Corvino has served as President and Chief Executive Officer of Greenwich Hospital since 1991, and was Senior Vice President and Chief Operating Officer from 1988 to 1991.

Susan L. Davis, EdD, RN, is President and Chief Executive Officer of St. Vincent’s Medical Center and St. Vincent’s Health Services in Bridgeport, CT, which is a member ofAscension Health.

Cole Edmonson, MS, RN, FACHE, NEA-BC, is Vice President of Patient Care Services and Chief Nursing Officer at Texas Health Presbyterian Hospital Dallas.

Neal Ganguly, CHCIO, FHIMSS, is Vice President and Chief Information Officer of the CentraState Healthcare System located in Freehold, NJ.

EXECUTIVE INSIGHT

PRESTIGIOUS EDITORIAL ADVISORY BOARD

Edward W. Marx is Senior Vice President and Chief Information Officer for Texas Health Resources, Arlington, TX.

Daniel Morissette is Chief Financial Officer of Stanford Hospital and Clinics, Palo Alto, CA.

Lynne Myers is the President and CEO of Agrace Hospice Care, located in Madison, WI.

Lisa Rowen, DNSc, RN, FAAN, is Senior Vice President for Nursing and Patient Care Services and the Chief Nursing Officer at the University of Maryland Medical Center, Baltimore.

Amir Dan Rubin is Chief Operating Officer for the UCLA Hospital System, Los Angeles.

Sue Schade, FCHIME, FHIMSS, serves as the Chief Information Officer at the University of Michigan Hospitals and Health Centers, Ann Arbor.

Christine Schuster, MBA, RN, is President and Chief Executive Officer at Emerson Hospital Health System in Concord, MA.

Nancy Templin, CPA, is Chief Financial Officer at All Children's Hospital in St. Petersburg, FL.

Deborah Zastocki, EdM, DNP, CNAA, NEA-BC, FACHE, is President and CEO of Chilton Memorial Hospital, Pompton Plains, NJ.

Johnny Kuo is the Chief Operating Officer at New York Gracie Square Hospital, New York.

EXECUTIVE INSIGHT

PRESTIGIOUS EDITORIAL ADVISORY BOARD

ABOUT EXECUTIVE INSIGHT

Double Cover Wrap

Five (5) full pages of creativeIncludes front cover, front inside cover of wrap, back cover, inside back cover of wrap, back cover of wrap

Must purchase back cover

Mock ups are for concept and visual example only.

8-page Stepped Cover

Eight (8) full pages of creativeTipped off of the front cover

French Door Cover

Four (4) full pages of creative

HIGH IMPACT COVER TREATMENTS 

Generate awareness and buzz with impossible-to-ignore premium advertising on the covers of our magazine.

STANDARD ADS 

Boost traffic to your website and enhance brand awareness among your target audience.

•You can choose from a variety of standard and multimedia ad types in the following sizes:

• Leaderboard• Skyscraper• Medium rectangle• Super tile• Tower• Tile• Leaderboards and skyscrapers are available in

expandable formats to enhance user engagement

•Pre-roll video and podcast ads are available upon request

ONLINE DISPLAY

WEEKLY E-NEWSLETTERS 

Direct our e-newsletter subscribers to your website and increase brand recognition with weekly repetition.

Weekly e-newsletters are completely unique editorial content that relates to our print and online features.

Your ad will appear in the content with a tracked link. Your ad options include Leaderboard, Medium Rectangle or Text Only Ads.

Reach C-suite level executives and management level titles across multiple disciplines. A sampling of subscriber titles includes: •Health Information Professionals- CEO, CFO, COO, Chief of Staff/Medical Director, Director/Asst. Director of Health Information

•Imaging and Radiology Oncology- Chief/Director of Radiology, Director of Oncology, Radiation Administrator, Radiology Business Manager

•Laboratory Administration- Laboratory Director, Medical Director, Facility Administrator

•Long-Term Care- President/CEO/Owner, CFO/Controller, Chief Officer, Executive Director/Manager, Director of Nursing/Asst. Director of Nursing, Medical Director, Clinical Director, Finance Controller

•Nursing/NPs & PAs- Chief of Nursing, Director of Nursing, Nursing Administrator, Clinical Director, Department Director, Nurse Practitioners and Physicians Assistants

•Respiratory Care and Sleep Medicine- Medical Director of Respiratory Care, Sleep Facility Medical Director, Department Director/Manager

EMAIL MARKETING

TOPICAL EDITORIAL EMAILS 

Feature your brand in the topical e-blasts we send out to announce the arrival of our most highly anticipated content.

• We send these targeted e-blasts to each of our markets on a regular basis to let them know when new content is available

• Featured items include:• Salary survey results• Blog entries• White papers• Columns

• These emails have some of our highest open rates because our community is always on the lookout for fresh content in these formats

• By sponsoring a topical editorial email, you get a linked logo or ad in the email

• This is an easy way to boost brand awareness and drive traffic to your website

EMAIL MARKETING

TOPIC SPOTLIGHT E-NEWSLETTERS 

Enhance brand recognition by aligning your marketing message with the targeted content featured in these topical emails.

• Our topic spotlight e-blasts focus on a particular topic by highlighting relevant articles, videos and blog entries recently posted on our website

• Each email also includes a link to the related specialty microsite or topic area on our website• With an exclusive sponsorship, you can connect with thousands of prospects• You can choose how your sponsorship is displayed with either a 3-column ad or a leaderboard and logo

combination

EMAIL MARKETING

EMAILS WITH RETARGETING 

Connect with your target audience directly to generate new leads, increase brand awareness and push traffic to your website. You can target prospects by job title, specialty, geographic

location and more.

• Creative and messaging are devoted solely to your company• E-blast recipients can be targeted by specialty• Custom artwork can be created by the award-winning experts we have on staff• Your e-blast includes a tracked link• Lead nurturing option: After you send your custom e-blast, you can tailor a second message to be sent to

the recipients who opened your first email, enabling you to follow up with interested prospects who are more likely to take action

EMAIL MARKETING

CUSTOM INFOGRAPHIC$25,000 NET

• ADVANCE will design and produce an infographic with client final approval

• This infographic will appear in a decided issue of Executive Insight• Client may submit their own infographic, choose from a supplied list of

topics or work directly with ADVANCE to develop a new topic• Possible Topics include: ICD-10, Population Health

Management, Patient Engagement, Readmissions, Big Data vs. Little Data, Predictive Analysis, and more

• You provide: • Full-page ad on back cover of insert• Supply article, whitepaper or case study for interior position;

otherwise Executive Insight will include content• Infographic promotion includes:

• Hosted on Executive Insight homepage for 30 days• Dedicated e-blast to 10,000 C-Suite hospital executives• Social Media mention during the decided month of promotion

• Client will also receive a PDF and 500 reprints of the infographic

CUSTOM MARKETING

Showcase your company with a high impact infographic.

ADVERTORIALS 

Educate readers on a topic relevant to your business while building brand awareness, credibility and engagement.

• 4-page advertorial written by our editorial team with your input• Content can cover a multitude of topics, followed by examples and testimonials • Topics can be directly related to your business• Distribution to our full print circulation• Insert your advertorial into key print issues• Value-added components:

• 500 reprints• PDF posted on our website behind a sign-in for additional lead generation

• Other page units are available, but changes in page count will affect the net price

PRINT – CUSTOM CONTENT

ADVANCE WEBINAR SPONSORSHIPS 

Generate leads, build credibility and position your brand as a critical solution provider by sponsoring an ADVANCE webinar.

 

•Each month, we host topical, editorial-driven webinars for each of our healthcare communities•These convenient online events are presented by our editors, key industry opinion leaders and expert vendors•Pick a topic that is relevant to your company and align your brand with the industry’s leading voices•You get logo placement and sponsorship recognition before, during and after the webinar:

• On the event landing page• On one print ad (schedule permitting)• In one webinar e-blast invitation• On one super tile or tower online ad• On one medium rectangle e-newsletter ad• At the beginning and end of the webinar presentation• In an ADVANCE webinar archive overview e-blast

•Add a lead generation upgrade to your package and receive contact information for everyone who registers, including those who view the archived webinar any time within three months of the event

CLIENT-PRESENTED WEBINARS 

Demonstrate thought leadership and generate leads by presenting a custom webinar that educates your target audience on a topic relevant to your brand.

 •This webinar will be a live online event presented by a key opinion leader from your organization•Your logo and sponsorship credit will appear during the webinar and on all promotional materials, including:

• A 1/2-page print ad• An e-blast invitation sent to a customized email list• Medium rectangle ads in our weekly e-newsletters• A 1-month leaderboard ad on our website• A reminder email sent to registrants on the morning

of the event• Archive notification emails sent to registrants after the event

•The webinar will be recorded and archived on our website for 180 days

•We provide:• Training for your speaker• Technical support before and during the event• An event moderator• A post-event lead report with contact information for

all registrants

COLUMNS 

Enhance brand awareness and boost traffic to your website with targeted exposure alongside our trusted content.

• By sponsoring a regularly updated column, you receive:• Continual sponsorship recognition on our homepage• A trackable medium rectangle ad (300 x 250) on the article page• Information about your sponsorship on the article page

ONLINE SPONSORSHIPS

WHITE PAPERS 

Position your company as a true expert and capture leads by offering an informative white paper on our website.

• You can choose how long you want the white paper to be available• You receive contact information for each person who views it• Your logo, a brief synopsis and a direct link to the white paper are included in the white paper research

center• The logo, synopsis and link are also featured in our monthly e-blast, which promotes the latest content

added to the white paper research center

ONLINE SPONSORSHIPS

INTERACTIVE E-BOOKS 

Engage your target audience for an extended period of time with this dynamic resource.

• Ideal for raising awareness of product launches, research initiatives and case studies• Your 8-page or 16-page digital supplement is written by our editorial team• The interactive PDF can include multimedia features like audio clips and videos• You can add links that direct readers to specific points on your website• We drive traffic to the e-book with a promotional campaign• The e-book is posted on our homepage for 30 days• Then it is posted in our archives for 180 days

ONLINE CUSTOM CONTENT

VIDEOS, PODCASTS AND SLIDESHOWS 

Earn top-notch branding and audience engagement by broadcasting interviews, demonstrations, virtual tours and more.

 

•Our talented production team can create any type of multimedia for you, including:

• Videos• Podcasts• Slideshows

•Your custom multimedia project is featured on our website for 30 days•You get 3 minutes to showcase your brand with videos and podcasts•A member of our staff can interview a key opinion leader from your company if desired•Slideshows are can include up to 10 high resolution images•Your logo and contact information will be included wherever possible, depending on the type of multimedia project you choose

ONLINE CUSTOM CONTENT