E-LEARNING FITNESS PROJECT

KICK-OFF MEETING

“The World of Fitness”

Rome, 04.02.2011

Mimi Rodriguez AdamiTechnical Director

Federazione Italiana Aerobica e Fitness

  

www.elearningfitness.eu

A LONG, LONG TIME AGO … NOT REALLY

1930’s and 40’s Jack LaLanne in the USA was promoting strength training and body

building.

1960’s and 70’s Dr Kenneth Cooper and NASA

“Jogging”

1970’s – 80’s It all started with Jackie Sorensen and Jane Fonda”Aerobics”

1990’s Step, Slide, Spinning, AquaFitness,

Pilates, Mind Body Fitness

2010 HEPA and EIM

A LOT OF MISTAKES HAVE BEEN MADE

High Impact Aerobics

Super coordinated aerobic dance exercise

High intensity spinning

Exasperated body building

Use of drugs and other “enhancing” substances

Unqualified instructors

AND THE MISTAKES HAVE BEEN GLOBAL

• USA - CANADA• JAPAN - KOREA• AUSTRALIA – NEW ZEALAND• EUROPE• CENTRAL - SOUTH AMERICA• ……

THE INTERVENTION HAS BEEN LOCAL BUT IS BECOMING GLOBAL

• Local organizations are:– Spreading internationally– Forming alliances

• New organizations are being created on the basis of needs by:– Employers– Employees– Consumers – Professional groups

The Fitness Industry has grownShoes and wearing apparel,

Equipment and new training techniques,

Pools and aquatic exercise environment,

Flooring and exercise specific architecture

Computer technology and software,

Heart rate monitors, body fat analyzers

Music and music systems

and beyond….and continues to grow

Multi-Million Euro Industry

• What is its objective?

• The health and wellness of the consumer

• But was it achieving its goal?

Time for a Change• EQF – Fitness 2003 – 2005

– Group Fitness Instructor– AquaFitness Instructor– Fitness (Weightroom) Instructor– Personal Trainer

• ECVET – Fitness – 2007

• EA- Fitness – 2008 – 2010

So What Has Changed?• Many unqualified instructors are still

teaching

• Many fitness myths still prevail

• Medical costs are soaring

• Obesity and overweight continue to “expand”.

• There is still a vast sedentary population

Why?• Research shows that physically active

people live longer, have a better quality of life and cost the system less €€€

• Inactive people have a less healthy lifestyle, tend to be less productive for society and can become a burden for the governments due to health care.

How do we activate people?

• Qualified exercise professionals

• Safe and effective exercise programmes

• A healthy and positive environment

• Motivation to contine to exercise

• Make them enjoy the physical activity

• They have to have…

• FUN!!!

What is the key?

• The instructor/exercise professional plays a key role in activating people to fitness

• Often poorly paid, overworked, no benefits …

• Not incentivated to obtain or maintain qualification…

• What can be a solution?

E-Learning Fitness

• We have a big job ahead of us

• Prepare for the future of fitness and health in the 21st Century

• Dec 21st, 2012 will not be the end of the world but the beginning of a New World based on communication, sharing and health enhancing physical activity

• We have a DREAM…

It’s a BIG job!

• Can it be done?

• Sure if we stop talking and start doing!!!

• So we can get

MORE PEOPLE, MORE ACTIVE, MORE OFTEN

THANK YOU !!!THANK YOU !!!• Questions ?• Comments ?

• Suggestions ?

FIAFFIAFFederazione Italiana Aerobica e FitnessFederazione Italiana Aerobica e Fitness

Casella Postale 6284- 00195 RomaCasella Postale 6284- 00195 RomaTel.: (+39) 0637352328Tel.: (+39) 0637352328

info@fiaf.it - www.fiaf.itinfo@fiaf.it - www.fiaf.it

MORE PEOPLE, MORE ACTIVE, MORE OFTEN