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Dog’s Life Monitor
Integrated solution for responsible
owners, breeders and vets
Any dog owner dreams of his dog living long and healthy life. Responsible dog owner does something about it.
That’s why we prepared this proposal...
The market for dogs’ health care is growing
○ More people around the globe are getting dogs ○ Dog owners are spending more on their pets○ Dogs are living longer and older dogs require more
care○ Spending per vet visit is growing
New fatal risks to pets’ health emerge○ More and more urban dog owners move closer to nature...
and to infection transmitting parasites ○ Dog owners more frequently travel with their pets to other
countries... exposing them to non endemic infections and bringing these infections back to home country
○Areas of habitat of transmitting parasites are growing and their activity periods are becoming longer due to global warming
○Exotic infections are harder to diagnose
○There are no 100% proof protection or vaccines against them
○Zoonotic risks emerge
Probability of getting weak or sick puppy is raising
○ Responsible breeders are faced with growing competition from purely profit driven enterprises - puppy mills and backyard breeders
○ Puppy mills and backyard breeders are cutting costs on food and care for females and puppies, they skip important health checks and tests
○ Puppy mills and backyard breeders pretend to be responsible breeders but mark down the price
○Responsible breeders do not have enough proof to differentiate at the moment of sale because health problems, which originate from poor breeding will only become evident with time, but at the moment of sale all puppies are cute
At the same time number of vet visits is declining
○ Dog owners don’t see any reason in routine vet visits and go to the vet only in emergency situations
○ Owners get information about their dog’s health issues from Internet, visiting specific websites and asking advice from other owners in kennel forums
○ Most dog owners are saving money and time on vet visits because they trust information from alternative sources
Our solution○ Consumer-friendly device that can be used without
any special training○ It will allow to quickly and easily perform reliable
blood tests at home○ It will comprise a combination of vitally
important tests ○ Usage model will not replace neither
will compete with the current system of veterinary services
○ It will supplement the current system by increasing the efficiency and value of veterinary medicine
Dog’s Life Monitor will help responsible
breeders, owners and vets ○ Breeders will conduct puppy’s key health parameters check
at the very moment of handover to new owners ○ Owners will inexpensively monitor health of their dog and
follow targeted recommendations throughout its entire life○ Vets will stay connected with owners to provide them with
routine recommendations and to get critical information in advance to be better prepared for emergency visit
○ Dog food manufactures will monitor the connection between their food and dogs’ condition to make adequate improvements
At the core is an integrated blood testing device
○ Reusable reader will perform all blood collection, testing, interpretation and transmission functions according to protocol eliminating human mistake at all stages
○ Durable cartridge comprising lateral flow strip and lancet comes sealed in hermetic package and connects to reader in one click
○ User application for smartphone pared with reader enables the user to track test results, upload them to a central database for scientific research and share them with vet and peers
○ Device is inexpensive, robust and easy to use by entirely inexperienced person
A smart combination of tests for the start
○ PCR test on babesia canis (PCR has 10000 better sensitivity level than traditional method thus it works on smaller amounts of blood).
○ Reproduction tests for bitches (for breeders)
○ ovulation○ pregnancy
○ Test on enteritis for puppies (for breeders)
○ Tests on vital health conditions
○ heart○ liver○ kidneys○ sugar
Potential partners - animal health majors
1. Zoetis2. Merck/MSD Animal Health3. Merial4. Elanco5. Bayer Animal Health6. Boehringher Ingelheim Animal Health7. IDEXX Laboratories
8. Novartis Animal Health9. Virbac10. Ceva Santé Animale11. Phibro Animal Health12. Kyoritsu Seiyaku13. Vétoquinol14. Lohmann Animal Health
15. Norbrook Laboratories16. Nippon Zenyaku17. Dechra Pharmaceuticals18. Huvepharma19. Ourofino Saude Animal20. AbaxisDog shows in 2016-2017 to start
promotion○ World Dog Show - 23-26/06/2016 Moscow ○ Euro Dog Show - 26-28/08/2016 Brussels ○ Westminster (USA) - 10-12/02/2017
(unconfirmed) New York○ Cruft's (UK) - 9-12/03/2017 Birmingham
