Everything healthcare, from robust consumer and HCP websites to tablets, banners, e-mails, smart phone apps, social media.
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karenbelove
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This pitch for NovoNordisk included a robust web presence to increase knowledge about diabetes in Canada. It features an interactive map for patients to find diabetes fairs in their area, the ability to upload videos for community building, an interactive journey into how diabetes affects the body, and more. Also includes information for HCPs.
karenbelove
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Pharma companies are increasingly turning to the iVis platform. Sales reps very quickly get to the information most important to the HCP, while also tracking and recording the specific HCP’s behavior. This animated Menopur iVis builds on the brand campaign, brings charts beautifully to life, enables study designs to pop up at will, and more.
karenbelove
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Tradjenta needed a robust web presence for the HCP market. Adding substantial interactive content to already-approved content from their Vis Aid, we created a site that enabled doctors to interact with dosage considerations, formularies and more.
karenbelove
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Under the Clean Air Act, the FDA mandated that products containing certain propellants be removed from the market. Combivent's challenge was to increase awareness of new Combivent Respimat, which is simply Combivent without the propellant . Then, drive both patients and doctors to get and write a new Rx. With strategic SEM, a video of preparation and use, plus constant reminders to write a new RX, migration is proceeding better than planned.
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karenbelove
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The Sudler & Hennessey intranet was in bad need of a revise: use was down to 22% due to an outdated design and platform limitations.We updated the look and feel, and featured rotating views of our global offices, plus areas for short blurbs of timely information. We also redesigned functionality to include google search and more intuitive drop-downs. Plans to launch the site were married with in-office promotions to drive usage; we expect an 80% lift in traffic.
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karenbelove
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Medco Health Store needed a new campaign for their Oral-B gingivitis products. The challenge was to present work that would 1) fit into their existing templates and 2) stand out creatively. We presented a digital mix of web, email and spot ads, and sold Medco on buying an additional gingivitis hub. Results surpassed expectations and Sudler secured both Crest and Oral B as new clients for the agency.
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karenbelove
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Sudler was ready to launch its new eHealth group to help technology companies navigate the complex healthcare landscape. But we needed a hook to help the group stand out from the clutter. Using the 2009 HITECH Act to illustrate the outstanding oportunities for tech growth in the healthcare space, we put statistics on every page to drive users through the site. We also featured newsworthy blogs, market intelligence, market news and events that are further detailed in simple drop-down windows.
