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Crowded Dental Tourism Market
A Challenge for Providers' Survival
With increasing awareness of the potential of thedental tourism, more and more dental clinics are tryingto get into the business of attracting “foreignpatients”.
But how easy is it and
what it takes to be a
competitive player in
such an unpredictable
industry?
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Pramod Goel, CEO and founder
of PlacidWay, a leader in global
medical travel and tourism, has
found out what are the key factors
when choosing a medical provider
and what are the main trends of
this industry.
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Why would you choose to go to another country for dental care?
No dental insurance
Avoid excruciating costs in developed countries
Holiday in a foreign country
e.g. Dental implants - U.S. - $4,000
- U.K. - $3,500
- Thailand - $1,500
- Turkey - $1,000
- Mexico, Costa Rica, Colombia - $850
- India, Argentina - $750
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Price being the main driving force towards the expansion ofthe industry, countries such as India, Thailand, Mexico,Costa Rica, Colombia, Turkey and countries in easternEurope have a big advantage due to lower cost of dentalservices.
They can compete on price!
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Dental Tourism Trends for 2014
The dental tourism demand will continue to expand and PlacidWay has defined the main trends in this market:
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• Dental tourism is a regionalsolution where distancetraveled is a major factor as itequates to costs of travel.
• North Americans will travelto Latin America, Europeanswill travel to Eastern Europe,Asians will travel within Asia,Australians will go to SouthEast Asia.
Regional Solutions:
Dental Tourism Trends for 2014
Costs/Price War:
People will look for deals
People look for total returnon investment, includingtreatment cost, travel cost,lodging and incidentalexpenses.
People travel when
savings are significant
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Huge Competition:
All dental clinics no matter of their size or infrastructure aretrying to compete under similar pretense and trying to attractthe same patients.
This is creating chaos,
confusion, and blurring
of lines between good,
bad, and ugly. This is
propelling a price war!
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Transparency:
This is a growing concern in the dental tourism marketplace,as there are instances when what is being marketed versuswhat is being delivered varied significantly.
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The lack of price and procedure transparency continues to grow and hence the consumer must do proper research before engaging in a treatment.
The dental tourism market is definitely moving towards a commodity-type market, where there are many suppliers and the demand for those services is becoming a common place.
In order to gain a competitive advantage, the dental clinics need to re-think more strategically and systematically to differentiate their specific offerings beyond costs, quality, and services.
Therefore, to stay a competitive player in the market, dental providers have to think more strategically and differentiate through innovation, efficiency, talent and the services offered.
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Your best resource for
Medical Tourism
Ask for a Quote, it’s FREE
https://www.placidway.com/request-info.php
www.placidway.com
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Phone Number:+1.303.500.3821Castle Rock, Colorado
www.facebook.com/PlacidWay
www.twitter.com/PlacidWay
https://www.youtube.com/user/placidways
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https://plus.google.com/111891372235542070653
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