Cold Therapy Offers

HotHot Growth

The cold therapy market is currently expanding with growth forecast at 7.7%. In 2005, revenues were at $78.6 million. By 2012 those revenues are expected to grow to $132 million. Already figuring your commission? Let’s break it down further.

This highly price sensitive product averages $186 for powered units, and $97 for non-powered units. With over 12 active competitors, Bledsoe comes in at $115 for the best unit in the marketplace.

Powered Competitors Market Share TrendTier 1

Breg 40% DownDJO (Aircast dominates 30% Up

non-powered market)Tier 2

EBI 13% DownTier 3

Other 11% UpOther includes: BioCompression Systems, Chattanooga Group (Encore Medical), Cincinnati Sub-Zero, Game Ready, Innovation Sports (Ossur), ThermoTek & Seattle Systems (Camp).

Applications

Ice or chilled water is an inexpensive method for reducing the symptoms of pain and providing comfort following injuries or surgery

with less need for drugs.

Cold therapy also helps to reduce muscle spasms, swelling and tissue damage. Additionally, some research has shown that application of cold therapy to a post-operative shoulder helps prevent damage to the articular cartilage which helps for better rehabilitation later on.

Because cold therapy is such a well-recognized, safe, inexpensive and effective treatment method, patients and clinicians are very supportive of its use, which contributes to increased sales, even though they are not typically covered under insurance.

Currently an estimated 90% of cold therapy systems sales are believed to be in the post-operative orthopedic segment, indicating significant room for growth into the post-op market for other types of surgery.

There is a wide range of distribution:Orthopedists/sports medicine specialistsPhysical therapistsAthletic trainersHome medical equipment dealersPrimary care providersGerontologistsRheumatologistsOccupational medicine specialists

Applications include:

Shoulder Rotator cuff repair Arthroscopic procedures Fractures Sprains

Neck Post-Operative Sprains Spasms Fractures

Upper Extremity Carpal tunnel Fractures Elbow procedures Wrist sprains

Spine Discectomy Laminectomy Spinal fusion Sciatica

Knee Arthroscopy ACL reconstruction Arthroplasty Menisectomy

Ankle Hindfoot procedures Ankle Sprain

Foot Bunionectomy Fracture Sprain Spur

Other Pain relief for

osteoarthritis Pain relief for multiple

sclerosis

Pain relief for migraine headaches

Applications for trauma care

Four Keys to Icing the Competition

Bledsoe Cold Control is an easy, reliable way to provide continuous cold therapy for pain and soft tissue swelling from surgery or trauma. The Bledsoe Cold Control recycling unit is unique. Here are the keys reasons Bledsoe’s Cold Control outperforms the competition:

1. Safe No portion of the Cold Control pad is ever less than 40

2. Longer Lasting9.5 to 12.5 hours of continuous therapy -- the longest cold therapy available

Bledsoe’s Cold Control can run over 1-1/2 hours longer than the Breg Polar Care 500 under the exact same conditions

3. Consistent Temperature Re-circulating safety system – cycles faster, gain/cycle is less than 2 for a consistent temperature

Unit delivers optimal temperatures….40 to 48F at the pad. The provides a therapeutic 46 to 52 at the subcutaneous tissue level

4. ConvenientLargest ice capacity – 14 quarts – of any single-patient use thermal unit

Thinner, lighter materials reduce weight and leave more room for ice

Bledsoe Engineered for control

Other units are slower and have weaker pumps. This allows the water to heat up too much inside the pad and then 32water is let back in. So part of the pad is at 32. This is where the freezing occurs. The optimal range is between 42 and 48 at the pad or about 46 to 52 at the subcutaneous tissue level. It is possible to put a thermal barrier between the pad and the skin, but this is not always done by patients. If they don’t use a barrier, then fall asleep, they could get cold burned if they are using competitor’s systems.

We have no automatic shut-off and do not need one. Our wrap will never go under 40. Our prevention of frostbite is due to the recycling safety system. Because we recycle over 80 percent of return water from the pad with less than 20% fresh 32 degree water added to this recycle mix, we cannot get below a safe 40.

Helpful Tips

1. Patients should add ice when the unit will no longer cool to the required temperature no matter how cold one sets the knob.

2. Our new blue backlit LCD thermometer measures the temperature of the water going to the patient pad, not coming back from the pad.

Suggested LCode: E0218

Part # Description PriceSV005100      Cold Control Unit      $ 115SV007002        Cold Control Unit w/Universal Non-Sterile Pad

$ 150(Regular Hose) & Universal Straps

SV007102        Cold Control Unit w/Universal Non-Sterile Pad $ 155

(Extended Hose) & Universal StrapsSV003502        Universal, Non-Sterile Pad w/ Regular Hose $ 35SV003602        Universal, Non-Sterile Pad   w/ Extended Hose

$ 40SV006202        Universal  Strap

$ 5

Indicated for immediate application following injury or operative procedures to reduce pain and swelling, and aid in healing.

Ice is contraindicated for Raynauds Phenomenon, Cold Hypersensitivity, Cold Urticaria, Cold Erythema, Cold Hemoglobinuria, Anesthesia.

Warranty: 90 days