1. Trends in a-thon Fundraising Part 2: United States

2. Our Presenters David HessekielDianne Sheridan - HostPresidentVice PresidentRun Walk Ride Fundraising Council Artez Interactive 3. Webinar Tips This webinar is being recorded and will be available on our website shortly If you have any technical troubles, please use the chat feature We will take all questions at the end. Please use the raise hand or chat feature to ask a question. 4. A look at US thon fundraising in 2009 5. How We Did It Surveys to all the organizations we could find that have substantial programs Information gathered on 57 programs Public data used when necessary & possible Estimate used where necessary 6. Top Line Results The Top 30 Programs Raised over $1.62 billion in 2009 Involved over 11.2 million people Include many types of events 21 welcome walkers and runners 8 welcome cyclists 2 endurance series (TNT & Team Challenge) 2 are school-based programs Short walks to hardcore rides 7. A Year of Decline for the Top 30 Down 7.6% in revenue vs. +7.6% in 08 Down $134 million vs +$121 million in 08 20 of top 30 decreased in revenue Only two of 10 that grew were majors 8. Dominated by the Top 10 Top 10 programs collected 74.1% of dollars raised by top 30 (75% in 2008)Top 10 Bottom 20 9. The Bar Rose for Admission #30 in 2008: Rodman Ride for Kids $6.3 million #30 in 2009: Rodman Ride for Kids $7.2 million 10. Hellos and Goodbyes Welcome to Crohns & Colitis Foundation Team Challenge: #27 at $8.7 million Audi Best Buddies Challenge: #29 at $7.4 million Farewell (for now) to Breast Cancer Ntwk of Strength Walk to Empower: #27 in 08 at $8.0 million, fell to #35 at $4.9 million AIDS Walk NY: #29 in 08 at $7.3 million, fell to #33 at $5.6 million 11. The Top 10 #10 American Cancer Society Making Strides Against Breast Cancer(same as in 2008)$60,000,000 flat 700,000 Participants up from 600,000 168 Events up from 144 Founded 1980 12. The Top 10 #9 American Heart Associations Jump Rope for Heart (same as 08) $63,000,000 down 13.9% 26,100 events up from 24,200 1,750,000 participants down 2.8% Founded 1978 13. The Top 10 #8 -- National Multiple Sclerosis Society MS Bike Ride (same as 08) $79,400,000 down 4.91% 91,150 Participants up from 86,000 96 Events down from 100 Founded 1980 14. The Top 10 #7 National Philanthropic TrustBreast Cancer 3-Day (down from #5) $85,000,000 down 22.73% 43,000 Participants down by 12,000 15 Events up by 1 Founded 2003 15. The Top 10 #6 Juvenile Diabetes Research Fndn. Walk to Cure Diabetes (up from #7) $90,000,000 down by 10.00% 900,000 Participants new counting method 225 Events unchanged Founded 1980 16. The Top 10 #5 The Leukemia & Lymphoma Society Team In Training (down from #2) $98,991,000 down 21.12% 40,000 Participants unchanged Events 200 up from 60 Founded 1988 17. The Top 10 #3 -- American Heart Association (tied) Start! American Heart Walk (up from #6) $100,000,000 down 6.54% 1,000,000 -- unchanged 350 events down from 425 Founded 1994 18. The Top 10 #3 March of Dimes (tied) March for Babies (unchanged) $100,000,000 down 13.04% 268,000 Participants down from 450,000 940 Events down from 950 Founded 1970 19. The Top 10 #2 Susan G. Komen for the Cure Race for the Cure (up from #4 in 08) $120,283,614 up 6.27% 1,523,067 Participants up 53,057 117 Events (unchanged) Founded 1983 20. The Top 10 #1 American Cancer Society Relay for Life (unchanged)* $405,017,000 (net) down 5.81%* 2,825,700 participants down 174,300* # of events NA Founded 1985*ACS declined to provide data RWRF estimates based on median revenue change of other top 29 programs 21. Biggest Drops By Dollars Raised Team in Training: down $26.5 million ACS Relay for Life: down $25 million NPT Breast Cancer 3-Day: down $25 million March for Babies: down $15 million AHA Jump Rope for Heart: down $10.2 million JDRF Walk to Cure Diabetes: down $10 million NMSS Walk MS: down $8.7 million 22. Biggest Percentages Drops By % Revenue Decrease NPT Breast Cancer 3-Day Down 22.7% from $110 to $85 million Team in Training Down 21.1% from $125.5 to $99 million Walk Now for Autism Speaks Down 16.2% from $29.5 to 24.7 million NMSS Walk MS Down 15.3% from $57 to $48.2 million CROP Hunger Walks Down 15.2% from $17.1 to $14.5 million AHA Jump Rope for Heart Down 13.9% from $73.2 to $63 million MOD March for Babies Down 13.0% from $115 to $100 million 23. Million+ Gains SGK Race for the Cure Up $7.1 million, 6.3% Crohns & Colitis Team Challenge Up $4.2 million, 93.3% Alzheimers Association Memory Walk Up $2.9 million, 7.5% Audi Best Buddies Challenge Up $1.8 million, 31.4% LIVESTRONG Challenge Up $1.1 million, 10.7% 24. Top 10 by Participants1. American Cancer SocietyRelay for Life: 2,825,700*2. American Heart Association Jump Rope for Heart: 1,750,0003. Susan G Komen for the CureRace for the Cure: 1,576,1244. American Heart AssociationStart! Heart Walk: 1,000,0005. Juvenile Diabetes Research Fndn.Walk to Cure Diabetes: 900,0006. American Cancer SocietyMaking Strides Against BC: 700,0007. American Heart AssociationHoops for Heart: 330,0008. March of DimesMarch for Babies: 268,0009. Alzheimers AssociationMemory Walk: 266,762National Down Syndrome SocietyBuddy Walk: 250,000 NOTES: Relay for Life figure is a RWRFC estimate 25. Top 10 by # of Events 1.American Heart AssociationJump Rope for Heart: 26,100 2.American Heart AssociationHoops for Heart: 4,800 3.American Cancer SocietyRelay for Life: 4,644* 4.Church World ServiceCROP Hunger Walk: 1,600 5.March of DimesMarch for Babies: 940 6.Cystic Fibrosis FoundationGreat Strides: 600 7.Alzheimers AssociationMemory Walk: 596 8.National MS SocietyMS Walk: 530 9.American Heart AssociationStart! Heart Walk: 350 10. National Down Syndrome SocietyBuddy Walk: 275Note: RWRFC estimate 26. Optimistic Revenue Forecasts Of 44 groups that provided a forecast One predicted a revenue decrease of 6% Six predicted no growth Seventeen predicted single-digit growth Seventeen predicted double-digit growth Two predicted triple-digit growth Range: -6% to +300% Median: 7.25% Mode: 10% (seven forecast this) 27. Athletic Event FundraisingOrganizer Concerns A variety of worries The Economy (most common) Online systems frustration Competition for corporate teams Individual, Team and Volunteer Recruitment and Retention Morale Competition for marathon slots 28. Lessons from the data Individual fundraising was down for most events BUT participation levels were stable Thon fundraising remains attractive to participants even in a down economy To overcome a tougher fundraising climate, programs must provide participants with more tools, better coaching and greater motivation to raise money 29. Dive into the data yourself Go to the research section of www.runwalkride.com for a one-page summary Become a RWRFC member to receive a copy of the data CD with four years worth of in-depth data 30. Upcoming Webinars You Got Chocolate in My Peanut Butter... Synchronizing Online & Offline FundraisingPresented by Philip King (Artez), Neil Gaillaford (Stephen Thomas) & Claire Kerr (Artez) April 29th @ 1 pm ET (North America)Register at www.artez.com 31. Calendar Notes April 23rd: Digital Leap, Toronto We are presenting A digital conference for Non-profit marketers & fundraisers More info at www.digitalleap.org May 5th: AFP Fundraising Day, Ottawa We are attendingMay 11th: IFC Online e-Conference We are presenting More info at http://www.resource-alliance.org/ifconline/ 32. THANK YOU ! Check Out Digital Fundraising Podcast on iTunes Follow Artez on Twitter: @artezonline Become our friend on Facebook: /artezinteractive