Abyssinia Presentation Providence Hospital Changes

abyssiniahomrcare.org

Executive Summary Abyssinia Love Knot Physical Therapy and Extended Rehabilitation Center

Plaza Hotel 16400 J.L. Hudson Drive Southfield, Michigan

Abyssinia Love Knot Physical Therapy has been established to provide rehabilitative service to those in need. There is a need for practitioner- supervised extended care after a patient leaves the hospital. This care would be at the PLAZA HOTEL, renovated to meet the needs of people with orthopedic and physical disabilities. 100+ rooms are currently available at the Plaza Hotel. Mr. Gestetner (owner) has agreed to make as many as 400 rooms available for this project. We propose to have ALL SERVICES UNDER ONE ROOF. We have office suites for physicians, nurses, physical therapists, as well as nurse assistants. Our goal is to be an extension of the excellent care that Hospital currently provides We will also have a drop-off location for medication and a station for orthopedic and outpatient surgical supplies.


Concept

Objectives• Provide superior care for people with orthopedic

and other types of disabilities. We will make sure all care is closely supervised by Practitioners.

• Provide rehabilitative care in a beautiful home-type setting for patient’s comfort

• Provide the best possible constructive rehabilitative physical therapy service to foster care provided by Physicians and Practitioners.


Target audienceSenior citizen consumers

Demographics:•76 million Baby Boomers, with 60 million over the age of 55.

•Medicare Insured patients with orthopedic and other physical disabilities discharged from Primary Hospital facilities in need of extended care.

•People in need of orthopedic out-patient surgery .


Keys to success

• Providing high quality care service• Hiring and maintaining a quality staff• Delivering high quality service and having

standards that set us apart from others in the health care industry

• Providing significant savings to our customer by increasing their ability to provide service

• Overseeing support staff to foster superior care


Company summaryAbyssinia Love Knot has been an observer of

extended medical care service through its relationship with care professionals at several Adult Foster Care Homes for the past 16 years.

Our commitment to service has been developed through observation and support practice. We utilize our experience to better serve people in need.


Company location, facilities and properties Holding

16400 J.L. Hudson Drive Southfield, Michigan, 48075

400 Units with: •convenience store•Restaurant•Physical Therapy Labs•Heated Pool•Pharmacy Drop Off


Market Demand Analysis

• We think there is a great demand for extension care service to foster current hospital populations.


Dining area

• Full Kosher Restaurant


Unit size Analysis


Rehabilitation AreaAquatic Therapy


Health Care Services • Physicians• Nurses• Nurse Assistants• Physical Therapists• Pharmacy• Podiatrists• Social Workers


Strategy and Implementation Summary

• Our strategy is to capture and serve the Detroit metropolitan area market. We intend to develop strong relationships with area hospitals.


Partnership with • We would like to develop an ongoing relationship

with Hospital• This relationship will expand ’s ability to provide

quality service to those with orthopedic disabilities and to do outpatient ambulatory surgery in a nearby facility. will be able to expand its ability to serve more people in the Detroit Metropolitan Area.

• may recruit more physicians and expand their practice


Promotion Strategy

• Web Site and Internet Marketing (abyssiniahomecare.org)• Metropolitan Bill Boards • Radio Broadcasting• Print Media• Medical Networking


Summary

Abyssinia Physical Therapy is confident that once a relationship is developed with area hospital facilities, it will be in a position to provide care to the expanding population of seniors. With a dedication to quality and reliability, Abyssinia guarantees absolute customer satisfaction.

Health & Medicine

Abyssinia Presentation Providence Hospital Changes