Medicine By the Masses

Paul Wicks, PhD.

R&D Director

http://en.wikipedia.org/wiki/Diffusion_of_Innovations

Credit: Winnie Wintermeyer

Proposals for scaling

1. Make it simpler2. Make it passive3. Make assumptions explicit

Proposals for scaling

1. Make it simpler2. Make it passive3. Make assumptions explicit

http://www.ign.com

Simplifying Complexity• Medicine is complicated.• The simplest method of

clinical interviewing we have now involves a decision support tool called a brain.

• Who can lead the heuristic development?

Questions we should be able to answer for our users

• What is the question you should answer right now?

• How frequently should you answer this? Ongoing?

• What can you potentially gain from answering this?

http://alum.mit.edu/

Proposals for scaling

1. Make it simpler2. Make it passive3. Make assumptions explicit

Start Healthcare Syncing

Proposals for scaling

1. Make it simpler2. Make it passive3. Make assumptions explicit

Mrs. Jones has mild psoriasisMrs. Jones has mild psoriasis

My psoriasis is ruining my life!My psoriasis is ruining my life!

Her plaques seem relatively

mild

Her plaques seem relatively

mild

I cancelled my beach

vacation!

I cancelled my beach

vacation!

Her BSA looks like about 17%Her BSA looks like about 17%

How am I doing? How I

compare? What is my

trajectory like?

How am I doing? How I

compare? What is my

trajectory like?

ICD Code 696/L40

$180 doctor visit

Script to pharmacy

ICD Code 696/L40

$180 doctor visit

Script to pharmacy

Paul Wicks, PhD.R&D Director, PatientsLikeMe

pwicks@patientslikeme.com