Who’s nailing social media in the third sector? | Making the most of social media | Scottish Networking Group | 18 October 2016

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  • Ross McCulloch

    @ThirdSectorLab

    www.rossmcculloch.com

    ross@thirdsectorlab.co.uk

    0141 554 1587 | 07515162686

    Add me on WhatsApp to get a quick response

    http://www.rossmcculloch.commailto:ross@thirdsectorlab.co.uk

  • Our 2016 training programme

    http://www.eventbrite.co.uk/o/be-good-be-social-584052951

  • All of todays resources: delicious.com/thirdsectorlab

    New guide on OSCR websitecovering strategy, content planning and policy examples

    http://www.delicious.com/thirdsectorlabhttp://www.oscr.org.uk/hot-topics/ready-set-go-social-media-guides

  • Questions to consider...

    How can social media help me get my job done?

    What channel is best for reaching my primary audience?

    How do I help my beneficiaries tell their stories?

    What content will be interesting & useful to my primary audience?

    Do I require specialist training to make the most of video, audio, writing for the web, SEO, social media measurement and email marketing?

    Am I free to take risks and try new ideas?

    How will I know what success looks like?

    What will this look like practically in my day to day work?

  • The average Facebook user has 1500 potentialnewsfeed stories per day. Only 20% make the cut.

    Twitter and Instagram have rolled out Facebook Edgerank-style algorithms.

    People on social media channels engage with content that is either interesting or useful to them.

  • Content ideas for Facebook, Twitter, YouTube, Instagram, Snapchat, your blog and beyond...

  • Ask questions. Understand your users. Spark debate.

  • Use audio to tell powerful stories.

    http://cowbird.com/story/49140/Daddy/?uiid=widget-687041818-49140http://www.rsmacdonald.com/story/visibility/

  • Interview volunteers, fundraisers, staff, beneficiaries...

  • Cats, children and comedy. Three Cs that never fail.

  • User-generated content is gold dust.

    Use it as an opportunity to convert.

  • User-generated content is gold dust when done well.

  • Get truly creative with video.

    http://youtube.com/v/teapQQxNZug

  • Piggyback on breaking news.

  • Combine channels effectively.

  • Dont be afraid to ask for recommendations.

  • Dont just use Twitter to broadcast.

  • Engage in thought leadership.

  • Go to where your audiences are.

  • Give behind the scenes insights. Go beyond the usual channels.

    http://youtube.com/v/YI1QoBpZOl4

  • http://www.guardian.co.uk/uk/2012/dec/11/huge-amount-of-cannabis-twitter

    Dont take yourself too seriously.

    http://www.guardian.co.uk/uk/2012/dec/11/huge-amount-of-cannabis-twitter

  • Any questions?

    Say hello...ross@thirdsectorlab.co.ukwww.twitter.com/thirdsectorlabwww.thirdsectorlab.co.uk075151626860141 554 1587

  • Visit the CharityComms website

    to view slides from past events,

    see what events we have

    coming up and to check out

    what else we do:

    www.charitycomms.org.uk

  • Scottish Networking Group

    18 October 2016

    Glasgow

    #ccscots

    Making the most of social media

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