Liz ClyroHead of internal comms@mencap_charity@lizclyro

Why Twitter?

How it began

https://storify.com/lizclyro/our-big-plan-launch-day

What benefits have we seen?

Internal

• Story generation

• Staff recognition

• Cross-team understanding

External

• Support for our online campaigns

• Employer brand recognition

Any challenges?

• Negative posts?

• Numbers

• Capturing knowledge

Top tips

• Top table tweeters

• Pick a #hashtag and stick to it

• Don’t fear negativity

• Collaborate with external comms

mates

Questions?

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

Seminar

30 June 2016

London

#CCinternalcomms

The internal

communicator’s

digital toolkit