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NOTES FOR THE PRESENTER: Update slides as appropriate for your clubs and districts. Slides 3 and 22 require you to insert local examples. You can use video or audience participation. Encourage participants to use the #whatisrotary throughout the presentation to share ideas and join the larger conversation. The worksheet for the interactive activity can be found here: https://www.dropbox.com/s/57qahlavantqecw/What%20is%20Rotary%20handout.pdf
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WHAT IS ROTARY?Presenter Date
#whatisrotary
#WhatisRotary
• Why we’re strengthening Rotary• How our research and strategy help
us• How to answer “What is Rotary?”
TODAY YOU WILL LEARN:
#WhatisRotary
“WHAT IS ROTARY?” - BEFORE
#WhatisRotary
WHY WE’RE STRENGTHENING ROTARY
#WhatisRotary
OBJECTIVES
• Clarify what Rotary stands for, how it’s different and why people should care
• Elevate awareness and understanding
• Motivate, engage and inspire current and prospective members, donors, strategic partners and staff
#WhatisRotary
ESSENCE VALUES VOICE
Our reason for being
Our beliefs Our expression
BUILDING BLOCKS OF OUR BRAND STRATEGY
#WhatisRotary
ROTARY’S VALUES - WITH ACTIVE LANGUAGE
Diversity We connect diverse perspectives.
Vocational expertise, Service and Leadership
We apply our leadership and expertise to solve social issues.
Ethics and integrity We honor our commitments.
Fellowship and global understanding
We build lifelong relationships.
#WhatisRotary
ESSENCE VALUES VOICE
Our reason for being
Our beliefs Our expression
BUILDING BLOCKS OF OUR BRAND STRATEGY
#WhatisRotary
• Smart• Compassionate
• Persevering• Inspiring
OUR VOICE
#WhatisRotary
BE AUTHENTIC
CONSISTENT MESSAGE
AUTHENTIC VOICE
#WhatisRotary
SURVEY RESULTS
Never Heard of Rotary
Know Name Only
SomeFamiliarity
#WhatisRotary
CHALLENGE
NOT EARNING FULL CREDIT FOR OUR GOOD WORKHarder to reach our full potential
#WhatisRotary
ROTARY’S STRENGTHS DIFFERENTIATE US
1. A multidisciplinary perspective allows us to see challenges in ways others can’t
2. The ability to apply leadership and expertise to social issues
3. The passion and perseverance necessary for lasting change
4. Community impact on a global scale
See differently
Think differentlyAct responsibly
Impact communities globally
#WhatisRotary
PRIMARY REASONS PEOPLE JOIN ROTARY…
Why did you initially join Rotary?To positively impact my community
Friendship and fellowship
Professional networking/business development opportunities
To have a positive impact globally
Potential for personal/professional recognition
Development and training opportunities
10%
0%
30%
20%
#WhatisRotary
…ARE THE SAME REASONS THEY STAY ROTARIANS
Why do you stay with Rotary?To positively impact my community
Friendship and fellowship
Professional networking/business development opportunities
To have a positive impact globally
Potential for personal/professional recognition
Development and training opportunities
10%
0%
30%
20%
#WhatisRotary
FINDINGS
• Rotarians are responsible leaders– Define by mindset
• Connecting always will be a driving force behind Rotary
• Rotary creates community impact on a global scale
#WhatisRotary
HOW OUR STRATEGY HELPS CLARIFY AND FOCUS
#WhatisRotary
ESSENCE VALUES VOICE
Our reason for being
Our beliefs Our expression
BUILDING BLOCKS OF OUR BRAND STRATEGY
#WhatisRotary
#WhatisRotary
ESSENCE STATEMENT
Rotary joins leaders fromall continents, cultures and occupations
to exchange ideas and take actionfor communities around the world.
#WhatisRotary
joins leaders exchange ideas
take action
ESSENCE STATEMENT
#WhatisRotary
PREPARED AND POWERFUL
• Videos or volunteers from audience
#WhatisRotary
WRITE YOUR OWN
Use the worksheet and examples provided
5 MINUTES
#WhatisRotary
SHARE WITH A FRIEND
5 MINUTES
#WhatisRotary
SHARE AGAIN5 MINUTES
• With a stranger• With the world #whatisrotary
#WhatisRotary
WHAT IS ROTARY?
#WhatisRotary
TAKE ACTION
Inform
Inspire
Empower
#WhatisRotary
BE AROTARYCHAMPION
INFORM | INSPIRE | EMPOWER