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Market information systems Unlock Value in the Supply Chain

Virtual City: Automating Agro Value Chains

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Presentation on automating agro value chains through mobile tecnology by Virtual City, Kenya

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Page 1: Virtual City: Automating Agro Value Chains

Market information systems

Unlock Value in the Supply Chain

Page 2: Virtual City: Automating Agro Value Chains

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Who we are: We deliver innovative mobility solutions that simplify lives

We consistently innovate mobility solutions that simplify lives.

1. Innovative Solutions• Leading-edge innovation for supply chain systems• Local, World-class, adaptable transaction platforms that solve

critical problems

2. Focus on Client Value• Vertical Market Solutions that unlock value in our clients’ most

critical business processes• Client Facing Revenue Generation Services using mobile

technology and payment systems

3. Experience and Expertise• Proven track record in Government, Regulators, Distribution, Agri

Business, Research and Financial Services Sectors• 14 years experience as industry-leading experts• All our technology is cloud based, mobility enabled and fully

integrated to provide entire vertical market value chain solutions

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Visibility to Total Market

Extend view of the full Product market, the players and where

and how they participate in the Product supply chain

Visibility to farmer profiles

Track production volumes, individual Product farmers &

complete traceability of Product

Accountability Improve transparency

and accountability along the entire supply chain

Data Capture & Mgt

Collect information prudently at source & reconcile

transactions effortlessly at COB Daily

Communication Create more

effective, efficient means to disseminate

information to all stakeholders

Research & feedback

Create an efficient, effective means to conduct research

on the state of the Product supply chain and to

assess the impact of its initiatives

Overall Industry Challenges

Page 4: Virtual City: Automating Agro Value Chains

Agro Purchase Experience

MarketersExporters

ProcessorsWare-houses

SocietiesGrowers

EstatesGrowers

Market

Factory Co-op

Factory B Factory CEstate

Factory

Smallholder Farmers Estate Farms

Ext Officers + Input Suppliers(e.g. accredited nursery merchants)Flow of

goodsFlow of

cash

Produce value chain

AgriManagr Mobile

AgriManagrHub

AgriManagrHQ

Hewani

Analytics

Page 5: Virtual City: Automating Agro Value Chains

The VisionCreate a Cashless Ecosystem

Develop mobile centric Voucher System,

Capture all supply chain transaction data electronically,

Create repository of all inventory / transaction / payment data,

Provide packaged services at each level in the value chain,

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Page 7: Virtual City: Automating Agro Value Chains
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The EcosystemVoucher Program

Page 10: Virtual City: Automating Agro Value Chains

Link Supply Chain Actors

The Regulators

Smallholder Farmers

Trade Associations

Co-operatives

ExtensionOfficers

Traders

EstateFactories

Millers

Raw Commodity Marketers Processors

Dis

join

ted

Eco

syste

ms

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1111

Agrimanagr™ ToolsIntuitive, easy-to-use tools that enhance productivity and provide real-time insight

Agrimanagr Mobile Agrimanagr Hub Agrimanagr Enterprise

• Produce purchase with electronic

scale, capturing weight, quality, batch, price

• Transaction confirmation via real-time update to HQ and

printed receipt for farmer

• Farmer profile for individual producers, including location, farm

size, production data

• Input and production history captured for individual farmers

• Collection confirmation with

follow-up weighing, grading, and aggregation

• Inventory tracking of total collection based on product,

source, and batch

• Production analysis of farmers and aggregate performance

• Mobile payments including partial payments enabled from processor, co-op, or at collection

• Supply chain analysis of

production, quality, and more, with real-time location

• Volume and pricing decisions pushed through supply chain in

real-time

• Ecosystem visibility, with visibility to farmers and

performance

• Extension services and input management capabilities, with

tracking to level of individual farmer

Page 12: Virtual City: Automating Agro Value Chains

Farmer / Consumer Experience:Loyalty & Voucher Tracking

Farmers / Consumer will receive value on Loyalty based

on points

Value can be used to redeem product or Processor Voucher From: HQ

Message: You have received Award Points worth 1000Farmer can send feedback

directly to Processor

Farmer can make queries and even voucher requests

Processor can send out alerts to its entire value chain

Page 13: Virtual City: Automating Agro Value Chains

Tablets

Computer Desktops

Mobile Phones

Laptops

Self Care Tools Available in:• Smartphone WAP• Smartphone Android App• USSD & SMS• WAP for Mobile / Tablet• Web for PC / Laptop

Device Agnostic

Page 14: Virtual City: Automating Agro Value Chains

VoucherEcosystem

EAGC

Processors & Producers

Co-op’s, Societies and farmer trading

blocks

Buying centers

Logistics partners

Financial partners

Inputs suppliers

Farmers / Consumers

Warehouse partners

Retailers

Page 15: Virtual City: Automating Agro Value Chains

1515Insurance - concept note v6AMS

Page 16: Virtual City: Automating Agro Value Chains

End

Thank you