2015 ROTARY INTERNATIONAL CONVENTION

LEADERSHIP “VALUE” TALK

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ARE YOU A LEADER?

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WHY WE’RE STRENGTHENING ROTARY

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OBJECTIVES

• Clarify what Rotary stands for, how it’s different and why people should care

• Elevate awareness and understanding

• Motivate, engage and inspire current and prospective members, donors, strategic partners and staff

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SURVEY RESULTS

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THE PRIMARY REASONS PEOPLE JOIN ROTARY...

Why did you initially join Rotary?

To positively impact my community

Friendship and fellowship

Professional networking/

business development opportunities

To have a positive impact globally

Potential for personal/

professional recognition

Development and

training opportunities

10%

0%

30%

20%

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Why do you stay with Rotary?

To positively impact my community

Friendship and fellowship

Professional networking/

business development opportunities

To have a positive impact globally

Potential for personal/

professional recognition

Development and

training opportunities

10%

0%

30%

20%

...ARE THE SAME REASONS THEY STAY ROTARIANS

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CHALLENGE

NOT EARNING

FULL CREDIT FOR

OUR GOOD WORK

Harder to reach our full potential

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FINDINGS

• Rotarians are responsible leaders

– Define by mindset

• Connecting always will be a driving force behind Rotary

• Rotary creates community impact on a global scale

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A REGAL EAGLE

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OLD MR. KREEGER

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LEADERSHIP STYLES

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WARMTH + STRENGTH

“Leaders don’t create followers,

they create more leaders.”

Tom Peters, author and business guru

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WHEN DID YOU REALIZE YOU WERE A LEADER?

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WARMTH + STRENGTH

“People don’t like to take orders,

they like to take part.”

Michael Angelo Caruso,

Author, Professional Speaker and

awesome incoming District Governor!

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LEADERSHIP

“We do what is right when no one is looking”

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MY DAD

Through LEADERSHIP we join together to

make our world community a better place.

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ESSENCE VALUES VOICE

Our reason

for being

Our beliefs

Our expression

BUILDING BLOCKS OF OUR BRAND STRATEGY

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ESSENCE STATEMENT

Rotary joins leaders from

all continents, cultures and occupations

to exchange ideas and take action

for communities around the world.

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ESSENCE STATEMENT

Rotary joins leaders from

all continents, cultures and occupations

to exchange ideas and take action

for communities around the world.

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ROTARY’S VALUES - WITH ACTIVE LANGUAGE

Diversity We connect diverse perspectives.

Vocational expertise, Service and Leadership

We apply our leadership and expertise to solve social issues.

Ethics and integrity We honor our commitments.

Fellowship and global understanding

We build lifelong relationships.

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OUR VOICE

• Smart

• Compassionate

• Persevering

• Inspiring

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ROTARY SIGNATURE

®

NO

TE

: G

RA

PH

ICS

AR

E N

OT

FIN

AL

AR

T.

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BE AE A

ROTARY CHAMPION

INFORM | INSPIRE | EMPOWER