Upload
gregory-saxton
View
112
Download
2
Tags:
Embed Size (px)
Citation preview
Understanding Crowdfunding: Viral
Events and the Future of Nonprofit
Fundraising
Gregory Saxton, PhDTwitter: @gregorysaxtonNovember 10, 2014
Daily Activity
• 3.5 billion Google searches
• 3.2 million blog posts
• 573,000,000 tweets sents
• 108 million posts on Tumblr
• 90 million photos uploaded on Instagram
• 6,733,747,000 videos viewed on YouTube
• 190 billion emails
CROWDFUNDING DATA
Variables positively associated with amount of funds raised:
• Size of Fundraising Goal
• Number of Updates
• Number of Photos Uploaded to Gallery
• Number of Fundraising Links on other Social Media Sites
• Size of “Team”
• Number of Perk Levels
• Number of Times Appeal Site Tweeted
• Number of Times Appeal Site Shared on Facebook
• Length of Text Describing the Team
Up to now we’ve dealt with the
CAMPAIGN – the analogue to
the cat video. But you need to
take a step back – first find
your NICHE, build your
NETWORK, then feed, mobilize,
and leverage that network