Upload
emily-davis-consulting
View
440
Download
4
Embed Size (px)
Citation preview
1 @CapitalOne | @BoardSource | @AskEmilyD
To Gala or Not to Gala Capital One
October 28, 2015
© 2015 BoardSource
Emily Davis, Emily Davis Consul0ng Cer0fied Governance Trainer
2 @CapitalOne | @BoardSource | @AskEmilyD
Getting Started…
§ Please MUTE your phone
§ We will pause for questions/comments
§ Leave your questions/comments in the chat box or questions box
§ Resources following the webinar will be provided
3 @CapitalOne | @BoardSource | @AskEmilyD
Turn on Your Tech
Follow the conversation…
@BoardSource @CapitalOne @AskEmilyD
#governance #nonprofit #fundraising
5 @CapitalOne | @BoardSource | @AskEmilyD
Agenda
I. Define fundraising
II. Board’s role in fundraising III. Staff roles in fundraising IV. Funding sources & strategies V. Gala fundraising VI. Asking for gifts
7 @CapitalOne | @BoardSource | @AskEmilyD
What is Fundraising?
§ Investment in a mission
§ Improves capacity for impact and change
§ Build relationships – “Friend”raising § Not begging for money
8 @CapitalOne | @BoardSource | @AskEmilyD
Board’s Role
Set organizational
direction
Provide oversight
Ensure necessary resources
10 @CapitalOne | @BoardSource | @AskEmilyD
Poll Question
Do 100% of board members give a personally significant financial
contribution to your organization every year?
q Yes q No
q Not Sure/ Maybe
12 @CapitalOne | @BoardSource | @AskEmilyD
Board Giving Expectations
• Give, Get, or Get Off
• Open-‐ended give and get
• Flexible give or get • Specific 0%
20% 40% 60% 80% 68% 74%
46%
Board Par0cipa0on in Giving
13 @CapitalOne | @BoardSource | @AskEmilyD
Fundraising Policies
§ Gift acceptance policy
§ Personal giving policy
§ Ethics statement
§ Letter of Commitment
14 @CapitalOne | @BoardSource | @AskEmilyD
Staff & Volunteer Roles
CHIEF EXECUTIVE
DEVELOPMENT STAFF
DEVELOPMENT COMMITTEE
15 @CapitalOne | @BoardSource | @AskEmilyD
Shared Leadership
§ Board & staff roles should complement one another
§ Training/education for board & staff
§ Board introduced to staff members’ strengths
§ Staff should understand board overall roles & responsibilities, specifically fundraising
§ Types of support board members can provide:
§ Fundraising exper.se § Knowledge of & connec.on to community
§ Know details of org’s programs
§ Knowledge of current & prospec.ve donors
16 @CapitalOne | @BoardSource | @AskEmilyD
Poll Question
Does your organization have a written fundraising plan?
q Yes q No
q Not Sure/ Maybe
17 @CapitalOne | @BoardSource | @AskEmilyD
Fundraising Plan Questions
§ Outlines goals & strategies in various categories?
§ What affects planning?
§ What are the costs to planning?
§ Funding sources (contributed/earned)?
§ Controllable vs. Uncontrollable?
§ Staff or consultant written?
19 @CapitalOne | @BoardSource | @AskEmilyD
Funding Types
Diversity is key
Individuals
Special events
Foundation grants
Government grants
Corporate sponsorship
Service clubs
Earned income/Social
Enterprise
20 @CapitalOne | @BoardSource | @AskEmilyD
Individual Funding Sources
§ Direct mail § Telemarketing § Online giving (websites)
§ Events § Membership § Annual gifts
§ Major gifts § Giving circles § Peer-‐to-‐peer funding ( crowd funding)
§ Memorial/honorary gifts
21 @CapitalOne | @BoardSource | @AskEmilyD
Fundraising Process
Prospecting Identification Preparation
Cultivating Build the Relationship
Engage the Donor Ask for the Gift
Stewarding Recognition Reporting Communicating Engagement
23 @CapitalOne | @BoardSource | @AskEmilyD
Spheres of Influence
New gifts
Annual donors
Midsize donors
Major donors
Planned giving
25 @CapitalOne | @BoardSource | @AskEmilyD
Poll Question
How many fundraising events does your organization host annually?
q None
q 1 q 2 – 4 q 5 – 7 q 8+
26 @CapitalOne | @BoardSource | @AskEmilyD
What is a Gala Event?
“The term ‘gala event’ refers to a large scale fundraising event. Often the most visible fundraising strategy for a nonprofit organization, gala events can be a prominent way to raise awareness – and funds – for an organization.”
-‐ Breaking the Gala Addiction
29 @CapitalOne | @BoardSource | @AskEmilyD
Galas: The Challenges & Risks
§ Low ROI
§ Staff time
§ Events frequently do not pay for themselves
§ People power to deliver message, publicize
§ Need ongoing opportunities for donor engagement
§ Much of the work happens after the event
§ Keeping expenses low
30 @CapitalOne | @BoardSource | @AskEmilyD
Gala Revenue Sources
§ Individual ticket sales § Table sales § Silent & live auctions § Corporate sponsorship § Program advertisement
§ Individual donations– paddle raisers, donation envelopes, personal stories
31 @CapitalOne | @BoardSource | @AskEmilyD
Gala Expenses
§ Staff time
§ Venue selection
§ Marketing and outreach
§ Talent/entertainment
§ AV/Production
§ Decorations
§ Printing
32 @CapitalOne | @BoardSource | @AskEmilyD
Galas: Board Participation
§ Ask questions about planning
§ Secure donation items
§ Procure in –kind support
§ Identify & cultivate sponsors
§ Serve as table captains, sell tickets
§ Act as an organizational ambassador
§ Make a personal, public contribution at the gala
§ Debrief event
33 @CapitalOne | @BoardSource | @AskEmilyD
No matter what…
§ Say thank you
§ Educate
§ Inspire
§ Encourage participation
35 @CapitalOne | @BoardSource | @AskEmilyD
The Different Hats We Wear…
Legal Hat
Ambassador Hat
Volunteer Hat
36 @CapitalOne | @BoardSource | @AskEmilyD
Board Cultivation: Building Relationships
Cultivating Build the Relationship
Engage the Donor
Ask for the Gift
39 @CapitalOne | @BoardSource | @AskEmilyD
Tips for Making the Ask
1. Prepare 2. Ask! 3. Be specific 4. Thank 5. Communicate
§ Set a personal fundraising goal § Share your story/connection to
the mission § Invite opportunities to
continue the conversation § Be direct about asking for gifts § Call, email, write thank yous
40 @CapitalOne | @BoardSource | @AskEmilyD
Fundraising Process
Prospecting Identification Preparation
Cultivating Build the Relationship
Engage the Donor Ask for the Gift
Stewarding Recognition Reporting Communicating Engagement
41 @CapitalOne | @BoardSource | @AskEmilyD
Board Stewardship
“Stewardship, or taking the time to recognize, thank, and educate donors is a critical component of any fundraising strategy. Good stewardship techniques directly affect donors’ decisions to review or increase their support when there is an opportunity to do so.”
-‐ Breaking the Gala Addiction
Stewarding Recognition Reporting Communicating Engagement
45 @CapitalOne | @BoardSource | @AskEmilyD
Thank you!
BoardSource 750 9th Street, NW
Suite 650 Washington, DC 20001
Phone (202) 349-‐2500
Web site: www.boardsource.org
Emily Davis, MNM, CGT Emily Davis Consulting
(720) 515-‐082 [email protected]
emilydavisconsulting.com