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The Citizen Lobby
What?
• A new and presumably legalized-to-be institution, aimed at:
• Calling on the General Public to engage in policy-making
• Formulating public views, using the same mecha-nisms as the elected Parliament is using
• Passing formulated views to the elected Parliament
• Allowing elected PMs to consider the views formu-lated by the Citizen Lobby - but still make, and take responsibility for, ensuing decisions
The Citizen Lobby
Why?
• Representative Democracy is out of step with today’s web-driven society
• The General Public is nowadays capable of under-standing and engaging in policy-matters
• The web provides ample opportunities to express and exchange views
• But policy requires not only views - it requires deliberation, calibration and compromise
• The Citizen Lobby is a forum for the General Public’s policy deliberation, calibration and compromise
The Citizen Lobby
Who?
Using Jürgen Habermas’ definition of the Public Sphere:
Private Intimate realm = Family & Social Life
Private Economic realm = Financial & Intellectual Capital
Public Economic realm = Corporations & Institutions
Public Intimate realm = Media
The Citizen Lobby
When?
The past (in some areas still current) = the Corporate Era
The current (in some areas still to come) = the Media Era
The future (as referenced in our research) = the P2P Era(peer-to-peer)
The Citizen Lobby
How?
What do our research-findings say about these four different players’ evolving roles;
• in the Past / Corporate Era?• in the Present / Media Era?• in the Future / P2P Era?
The following summary is based on the ’Cultural Formula’
The Public Sphere Scenario time-line
Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
The Social Level+ Values:Core value-platform for the collective described.Values differ from prefe-rences, opinions, etc, by being permeating and stable over long periods
+ Environment:The overall setting, con-ditions and restrictions within which the descri-bed collective typically lives and operates
= Application:How the above values are typically applied in the above environment
The Public Sphere Scenario time-line
- Private Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
The Social Level+ Values:Core value-platform for the collective described.Values differ from prefe-rences, opinions, etc, by being permeating and stable over long periods
Socio-cultural, where one’s local
community set the standards and deviations are
modest
+ Environment:The overall setting, con-ditions and restrictions within which the descri-bed collective typically lives and operates
Low impact, where elites master the
processes and the general public
follows
= Application:How the above values are typically applied in the above environment
Re-active, i.e. wait to be asked
The Public Sphere Scenario time-line
- Private Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
The Social Level+ Values:Core value-platform for the collective described.Values differ from prefe-rences, opinions, etc, by being permeating and stable over long periods
Socio-cultural, where one’s local
community set the standards and deviations are
modest
Meta-local, where one’s peers, both inside and outside one’s local com-munity, are key
value-drivers
+ Environment:The overall setting, con-ditions and restrictions within which the descri-bed collective typically lives and operates
Low impact, where elites master the
processes and the general public
follows
Medium impact, where grp-efforts to influence can
pay off if smart or well-coordinated
= Application:How the above values are typically applied in the above environment
Re-active, i.e. wait to be asked
Active, i.e. look for opportunities
The Public Sphere Scenario time-line
- Private Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
The Social Level+ Values:Core value-platform for the collective described.Values differ from prefe-rences, opinions, etc, by being permeating and stable over long periods
Socio-cultural, where one’s local
community set the standards and deviations are
modest
Meta-local, where one’s peers, both inside and outside one’s local com-munity, are key
value-drivers
Glocal, where local, meta-local and global influ-ences meet in an on-going process of value-exchange
+ Environment:The overall setting, con-ditions and restrictions within which the descri-bed collective typically lives and operates
Low impact, where elites master the
processes and the general public
follows
Medium impact, where grp-efforts to influence can
pay off if smart or well-coordinated
High impact, where the general public drives the
processes - imple-mented by elites
= Application:How the above values are typically applied in the above environment
Re-active, i.e. wait to be asked
Active, i.e. look for opportunities
Pro-active, i.e. keep the initiative
The Public Sphere Scenario time-line
- Private Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
The Empirical Level
Application:How the above values are typically applied in the above environment
Re-active, i.e. wait to be asked
Active, i.e. look for opportunities
Pro-active, i.e. keep the initiative
+ Experience:Collective experiences underpinning our views, concerns and general positions in the debate
= Premise:The overarching assumption for response & action
The Public Sphere Scenario time-line
- Private Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
The Empirical Level
Application:How the above values are typically applied in the above environment
Re-active, i.e. wait to be asked
Active, i.e. look for opportunities
Pro-active, i.e. keep the initiative
+ Experience:Collective experiences underpinning our views, concerns and general positions in the debate
Opinion-based, where coordinated
info-flows feed people with ‘what
to think’
= Premise:The overarching assumption for response & action
I cannot, why I will await advice
The Public Sphere Scenario time-line
- Private Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
The Empirical Level
Application:How the above values are typically applied in the above environment
Re-active, i.e. wait to be asked
Active, i.e. look for opportunities
Pro-active, i.e. keep the initiative
+ Experience:Collective experiences underpinning our views, concerns and general positions in the debate
Opinion-based, where coordinated
info-flows feed people with ‘what
to think’
Sharing-based, where self-made info-flows com-
pete w externally coordinated ones
= Premise: The overarching assumption for response & action
I cannot, why I will await advice
I can, why I will compare options
The Public Sphere Scenario time-line
- Private Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
The Empirical Level
Application:How the above values are typically applied in the above environment
Re-active, i.e. wait to be asked
Active, i.e. look for opportunities
Pro-active, i.e. keep the initiative
+ Experience:Collective experiences underpinning our views, concerns and general positions in the debate
Opinion-based, where coordinated
info-flows feed people with ‘what
to think’
Sharing-based, where self-made info-flows com-
pete w externally coordinated ones
Intention-based, where info-search replaces info-feed as main ‘flow’ to build experience
= Premise:The overarching assumption for response & action
I cannot, why I will await advice
I can, why I will compare options
I will, why I must act responsibly
The Public Sphere Scenario time-line
- Private Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
The Logical Level
Premise:The overarching assumption for response & action
I cannot, why I will await advice
I can, why I will compare options
I will, why I must act responsibly
+ Observation:
Policy-making trends
we can observe and
build on
= Conclusion:
How will I respond to
this observation, given
the premise noted above
The Public Sphere Scenario time-line
- Private Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
The Logical Level
Premise:The overarching assumption for response & action
I cannot, why I will await advice
I can, why I will compare options
I will, why I must act responsibly
+ Observation:
Policy-making trends
we can observe and
build on
Policy is made by
politicians
= Conclusion:
How will I respond to
this observation, given
the premise noted above
I will not engage,
since there is no
reward in sight
The Public Sphere Scenario time-line
- Private Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
The Logical Level
Premise:The overarching assumption for response & action
I cannot, why I will await advice
I can, why I will compare options
I will, why I must act responsibly
+ Observation:
Policy-making trends
we can observe and
build on
Policy is made by
politicians
Policy can be
influenced by us
= Conclusion:
How will I respond to
this observation, given
the premise noted above
I will not engage,
since there is no
reward in sight
I may engage, if
overall priorities
permit the effort
The Public Sphere Scenario time-line
- Private Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
The Logical Level
Premise:The overarching assumption for response & action
I cannot, why I will await advice
I can, why I will compare options
I will, why I must act responsibly
+ Observation:
Policy-making trends
we can observe and
build on
Policy is made by
politicians
Policy can be
influenced by us
Policy can be
made for us
= Conclusion:
How will I respond to
this observation, given
the premise noted above
I will not engage,
since there is no
reward in sight
I may engage, if
overall priorities
permit the effort
I will engage, as it
concerns me and
my ‘near & dear’
The Public Sphere Scenario time-line
- Private Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
The Action Level
Conclusion:
How will I respond to
this observation, given
the premise noted above
I will not engage,
since there is no
reward in sight
I may engage, if
overall priorities
permit the effort
I will engage, as it
concerns me and
my ‘near & dear’
+ Resources:
What type of digital
tools can I use if am to
taking action
+ Resolve:
The type of effort
needed
= Behaviour;My role in policy-making
The Public Sphere Scenario time-line
- Private Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
The Action Level
Conclusion:
How will I respond to
this observation, given
the premise noted above
I will not engage,
since there is no
reward in sight
I may engage, if
overall priorities
permit the effort
I will engage, as it
concerns me and
my ‘near & dear’
+ Resources:
What type of digital
tools can I use if am to
taking action
Portals, driven by
its originators
+ Resolve:
The type of effort
needed
Con-/Pro-sumer
= Behaviour;My role in policy-making Electorate
The Public Sphere Scenario time-line
- Private Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
The Action Level
Conclusion:
How will I respond to
this observation, given
the premise noted above
I will not engage,
since there is no
reward in sight
I may engage, if
overall priorities
permit the effort
I will engage, as it
concerns me and
my ‘near & dear’
+ Resources:
What type of digital
tools can I use if am to
taking action
Portals, driven
by its originators
Platforms, driven
by its users
+ Resolve:
The type of effort
needed
Con-/Pro-sumer Pro-sumer/User
= Behaviour;My role in policy-making Electorate Electorate + www
The Public Sphere Scenario time-line
- Private Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
The Action Level
Conclusion:
How will I respond to
this observation, given
the premise noted above
I will not engage,
since there is no
reward in sight
I may engage, if
overall priorities
permit the effort
I will engage, as it
concerns me and
my ‘near & dear’
+ Resources:
What type of digital
tools can I use if am to
taking action
Portals, driven
by its originators
Platforms, driven
by its users
Protocols, driven
by (hidden) code
+ Resolve:
The type of effort
needed
Con-/Pro-sumer Pro-sumer/User User/Prod-user
= Behaviour;My role in policy-making Electorate Electorate + www Electorate + lobby
The Public Sphere Scenario time-line
Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
Summary of Levels
Values:
Core value-platform for
the collective described
Application:
How the above values
are typically applied in
the above environment
Conclusion:
How will I respond to
this observation, given
the prevailing premises
= Behaviour;My role in policy-making
The Public Sphere Scenario time-line
- Private Economic realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
Summary of Levels
Values:
Core value-platform for
the collective described
Return on
Investment (RoI) -
whether in terms of
intellect, time or
money
Application:
How the above values
are typically applied in
the above environment
Strategic; means
to an end
Conclusion:
How will I respond to
this observation, given
the prevailing premises
I will use my
power, since there
is reward in sight
= Behaviour;My role in policy-making Petitioner
The Public Sphere Scenario time-line
- Private Economic realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
Summary of Levels
Values:
Core value-platform for
the collective described
Return on
Investment (RoI) -
whether in terms of
intellect, time or
money
Recognition; fame
& exposure -
whether imme-
diately rewarded
in money or not
Application:
How the above values
are typically applied in
the above environment
Strategic; means
to an end
Pro-active;
coached reality
Conclusion:
How will I respond to
this observation, given
the prevailing premises
I will use my
power, since there
is reward in sight
I will back the
power that may
benefit me more
= Behaviour;My role in policy-making Petitioner Spokes-person
The Public Sphere Scenario time-line
- Private Economic realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
Summary of Levels
Values:
Core value-platform for
the collective described
Return on
Investment (RoI) -
whether in terms of
intellect, time or
money
Recognition; fame
& exposure -
whether imme-
diately rewarded
in money or not
Positioning; core /
centre / peripheral
- whether imme-
diately rewarded
in money or not
Application:
How the above values
are typically applied in
the above environment
Strategic; means
to an end
Pro-active;
coached reality
Re-active;
responsive reality
Conclusion:
How will I respond to
this observation, given
the prevailing premises
I will use my
power, since there
is reward in sight
I will back the
power that may
benefit me more
I will help broker
power - but keep
‘all doors open’
= Behaviour;My role in policy-making Petitioner Spokes-person King-maker
The Public Sphere Scenario time-line
- Public Economic realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
Summary of Levels
Values:
Core value-platform for
the collective described
Application:
How the above values
are typically applied in
the above environment
Conclusion:
How will I respond to
this observation, given
the prevailing premises
the premise noted above= Behaviour;My role in policy-making
The Public Sphere Scenario time-line
- Public Economic realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
Summary of Levels
Values:
Core value-platform for
the collective described
Organisational,
where mission &
vision shapes a
corporate culture
Application:
How the above values
are typically applied in
the above environment
Strategic, targeting
market-shares &
margins
Conclusion:
How will I respond to
this observation, given
the prevailing premises
We engage if we
need to prevail
= Behaviour;My role in policy-making Institut’l Lobby
The Public Sphere Scenario time-line
- Public Economic realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
Summary of Levels
Values:
Core value-platform for
the collective described
Organisational,
where mission &
vision shapes a
corporate culture
Global, where
‘trends’ make us
accept a leader vs
follower platform
Application:
How the above values
are typically applied in
the above environment
Strategic, targeting
market-shares &
margins
Pro-active,
targeting cus-
tomer loyalty
Conclusion:
How will I respond to
this observation, given
the prevailing premises
We engage if we
need to prevail
We engage to gain
influence
= Behaviour;My role in policy-making Institut’l Lobby
Corporate Citizen
+ Institut’l Lobby
The Public Sphere Scenario time-line
- Public Economic realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
Summary of Levels
Values:
Core value-platform for
the collective described
Organisational,
where mission &
vision shapes a
corporate culture
Global, where
‘trends’ make us
accept a leader vs
follower platform
Glocal, where
local, meta-local
and global values
mix and co-exist
Application:
How the above values
are typically applied in
the above environment
Strategic, targeting
market-shares &
margins
Pro-active,
targeting cus-
tomer loyalty
Flexible, targeting
what is politically
correct
Conclusion:
How will I respond to
this observation, given
the prevailing premises
We engage if we
need to prevail
We engage to gain
influence
We engage not to
be left behind
= Behaviour;My role in policy-making Institut’l Lobby
Corporate Citizen
+ Institut’l Lobby Queen Maker
The Public Sphere Scenario time-line
- Public Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
Summary of Levels
Values:
Core value-platform for
the collective described
Application:
How the above values
are typically applied in
the above environment
Conclusion:
How will I respond to
this observation, given
the prevailing premises
= Behaviour;My role in policy-making
The Public Sphere Scenario time-line
- Public Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
Summary of Levels
Values:
Core value-platform for
the collective described
Truth, both in
terms of assuming
there is a ‘truth’,
and that it is what is
being offered
Application:
How the above values
are typically applied in
the above environment
Analytic; quality
beats quantity
Conclusion:
How will I respond to
this observation, given
the prevailing premises
We can culturally
manipulate both
people and policy
= Behaviour;My role in policy-making King Maker
The Public Sphere Scenario time-line
- Public Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
Summary of Levels
Values:
Core value-platform for
the collective described
Truth, both in
terms of assuming
there is a ‘truth’,
and that it is what is
being offered
News, assuming
the truth is what
can be observed,
and that this must
be offered
Application:
How the above values
are typically applied in
the above environment
Analytic; quality
beats quantity
Content; quantity
beats quality
Conclusion:
How will I respond to
this observation, given
the prevailing premises
We can culturally
manipulate both
people and policy
We must defend
our control over
cultural power
= Behaviour;My role in policy-making King Maker Lobby Channel
The Public Sphere Scenario time-line
- Public Intimate realm Traditionally Medium Term Long Term(The Corporate Era) (The Media Era) (The P2P Era)
Summary of Levels
Values:
Core value-platform for
the collective described
Truth, both in
terms of assuming
there is a ‘truth’,
and that it is what is
being offered
News, assuming
the truth is what
can be observed,
and that this must
be offered
Events, assuming
the truth is what
people make out of
what they are
being offered
Application:
How the above values
are typically applied in
the above environment
Analytic; quality
beats quantity
Content; quantity
beats quality
Context; presence
beats quality
Conclusion:
How will I respond to
this observation, given
the prevailing premises
We can culturally
manipulate both
people and policy
We must defend
our control over
cultural power
We must secure
a stake in cultural
power influences
= Behaviour;My role in policy-making King Maker Lobby Channel Broker
The Public Sphere Scenario time-line
Behaviour; Traditionally Medium Term Long TermMy role in policy-making (The Corporate Era) (The Media Era) (The P2P Era)
- Private Intimate realm
- Private Economic realm
- Public Economic realm
- Public Intimate realm
The Public Sphere Scenario time-line
Behaviour; Traditionally Medium Term Long TermMy role in policy-making (The Corporate Era) (The Media Era) (The P2P Era)
- Private Intimate realm Electorate
- Private Economic realm Petitioner
- Public Economic realm Institut’l Lobby
- Public Intimate realm King Maker
The Public Sphere Scenario time-line
Behaviour; Traditionally Medium Term Long TermMy role in policy-making (The Corporate Era) (The Media Era) (The P2P Era)
- Private Intimate realm Electorate Electorate + www
- Private Economic realm Petitioner Spokes-person
- Public Economic realm Institut’l LobbyCorporate Citizen
+ Institut’l Lobby
- Public Intimate realm King Maker Lobby Channel
The Public Sphere Scenario time-line
Behaviour; Traditionally Medium Term Long TermMy role in policy-making (The Corporate Era) (The Media Era) (The P2P Era)
- Private Intimate realm Electorate Electorate + www Electorate + lobby
- Private Economic realm Petitioner Spokes-person King-maker
- Public Economic realm Institut’l LobbyCorporate Citizen
+ Institut’l LobbyQueen Maker
- Public Intimate realm King Maker Lobby Channel Broker
The Citizen Lobby
• 10 - 100.000 randomly selected members of the general public, per batch, for 1 plus 4 weeks (total number per batch depends on overall population)
• Organised in 10-15 themes / subject areas (equalling each country’s number of ministries)
• With 50 - 100 batch-members rotating through each working group
• Distributed across 10 - 50 geographical hubs (depend-ing on the number of qualified / selected universities)
• Adding up to a monthly rotating collective of approx. 0.25% of the total electorate
The Citizen Lobby
Week 1: Training and Preparation (on-line)
• Two days on Citizen Lobby-participation/-techniques
• Two days on the chosen theme / subject area (equalling that of an actual ministry )
• One day of interaction with outgoing Citizen Lobby-members (equalling the last day for previous batch)
The Citizen Lobby
Week 2-5: Active Service (Mondays – Fridays)
• Day 1; Joint Session for new batch at geographical hub (university / equivalent)
• Day 2 - 24; On-line from home (or at geographical hub when individually preferred)
• Day 25; Relay Day; joint / final session at geographical hub (university / equivalent)
The Citizen Lobby
Tasks include:
• Log on to the software platform and learn which debates are on-going in the chosen subject area
• Review documentation available from Parliament • Review Parliamentary Members’ blogs• Review documentation from the Internal Database, re
on-going / previous debates • Review how other geographical hubs, also debating
one’s own selected topics, argue
The Citizen Lobby
Further tasks include:
• Once familiar with the topic, identify the key arguments and concerns to which you wish to contribute
• Study other’s already posted input before submitting your own
• Check for support or criticism of your own input, while following the debate at large
• Amend or defend your stated view when appropriate
The Citizen Lobby
Finally, tasks include:
• Help formulate one, or several alternative, collective final standpoint/s for your batch, starting this process at least one week before the listed date for voting
• Participate in the vote (digitally with either real ID or pseudonym, or by ballot) on the listed issue, on the date given
The Citizen Lobby
But what about the costs?
• As the Citizen Lobby is meant to be mandatory, it also needs to be a tax-funded activity.
• An estimate of the running costs for a Citizen Lobby, following the above outlines, equals around 0.5% of a European country’s national budget.
• This suggests that the cost cannot be viewed as an obstacle, neither by the State nor by the participant.
The Citizen Lobby
If you want to know more about the Citizen Lobby, or about the research underpinning it, please read the full report: “The Citizen Lobby: From Capacity to Influence”
Leif Thomas Olsen / Grundversorgung 2.0 / CDC / Leuphana University / [email protected]