Corporate Relations Manual

The objective of this manual is present to the volunteers in the area of corporate relations team a series of sales tools

for corporate partnerships.

objective

CONTENT

Joint Work The AlliesSocial

Investment The Experience

Joint Work

A non-profit organisation that not only mobilizes volunteers, but also communities, institutions and companies.

Work tirelessly to overcome extreme poverty in slums, through the joint action between families and youth volunteers by promoting community development, denouncing poverty and advocating for social policies.

mission

TECHO is a youth led, non-profit organisation that seeks to overcome poverty in slums, through the joint work of families living in extreme poverty and youth volunteers.

With the implementation of an intervention model focused on community development, TECHO pursues to build a fair and poverty-free community through the execution of programs such as transitional housing, social inclusion programs and sustainable communities.

A fair and poverty-free society, where everyone has the opportunities needed to develop their capacities and fully exercise their rights.

We are

vision

CARTAGENA

BARRANQUILLA

MEDELLÍN

BOGOTÁ

CALI

cities that we are in colombia

"If you're going to change the world, change yourself"

Mahatma Gandhi

VALUES

Solidarity

OptimismDiversity

Excellence

ConvictionEmpathy and motivation to

work and learn togetherIt is possible to overcome

poverty, plus determination to do so tirelessly and with

others to achieve it.

Quality work, rigorous, punctual, creative and

innovative. Respectful of commitments, persevering against difficul-ties, intelligent to recognize mistakes correct them, and

propose.All young people in TECHO have a space and the

richness to join forces.

Working with joy always having hope to defeat

injustice

The Allies

Any company that believes that its responsibility to build a better country goes beyond providing jobs and generate profits.

strategic partners Corportate Partnerships

poverty: everybody knows itthe majority ignores it

"I'm not a man, I'm a nation"

Jorge Eliecer Gaitan

TECHO is an organization where every business, small, medium or large can find a space to change the world for many families while in turn grows internally.

It may be one person who makes the decision to invest the resources of the company in TECHO’s programs. However, keep in mind the decision will not only affect the company’s monetary resources. Surely and bearing in mind a potential partner, the decision of the person in the company involve the company reputation, but even more its people, its culture and its growth.

The power of change

Bear in mind that every company has an internal culture, however Corpo-rate Social Responsibility goes beyond that. It is an external exposition that is linked with the most. Therefore,

The motivation

Donation

CSR Board

Senior Managers

Partnership

Employees

Volunteers

FamiliesSocial Agents

Company’s level of

involvement

high

low

Social gainshort-run long-run

Social Investment

TECHO is a place where spending on corporate social responsibility becomes an integral social investment.There are different ways in which a company can become an ally against extreme poverty:

The company can involve employees in the initiative to support TECHO, donating by payroll deduction each month. It is proposed that the company matches the amount donated by its employees.

Discount payroll Link the company through Social Investment (donations) towards the implementation of TECHO’s social model.With a social investment of $3,000USD, the company can participate in a project with high social and corporate impact: the construction of emergency housing. Each month we have a specific date in which the company can choose to participate. For two days, divided into teams of between 6-10 people, employees/colleagues from the company built next to the benefited families and TECHO volunteers.

Build

TECHO demonstrates the precarious situation in which communities and families that lives works. Institutional Events are one of the ways that we present this situation to different stakeholders, while adding funds to carry out social projects of the organization.

Sponsor eventsSolidarity product associated with TECHO: The business can associate any of their products so a percentage of the sale is directed for one of the NGO projects.Donation of change: Low cost campaign offering the customers of the company donate to TECHO the value that would round the value of the purchase.

Responsible marketing

"If I help one person to have hope, I will not have

lived in vain" Martin Luther King

Direct contribution and of high-impact to the development of families who live in extreme poverty conditions in Latin America.

Implementation of a dynamic and creative Corporate Social Responsibility project, which proposes concise and tangible solutions, with short-term results.

Creation of non-working spaces that reinforce team work, interpersonal relations, and the social bonds of employees, while working together for the development of the determined country.

Positioning of the company as a brand that worries for the development of vulnerable communities.

Opportunity to be part of our network of allied enterprises as well as the opportunity to broaden the list of contacts with these enterprises.

BENEFITS

1.

2.

3.

4.

5.

Gloria y su familiaBogota - Colombia

You don’t speak, speak the acts, speak the facts.

in numbers 3,310permanent

houses delivered

89,500 familiesfrom slums have worked with volunteers in the construction of their home.

15,000 childrenliving in slums have participated in education programs

344 community centersbuild in slums

530,000 volunteershave been mobilized in Latin America to end poverty and exclusion.

implemented in slums

880 community organizing committees

8,600adults graduatedfrom basic skills training programs

The Experience

The path to the eradication of extreme poverty is in the actions.

Welcome to

"A nation should not be judged by how it treats

citizens in better position, but by how it treats those who have little or nothing"

Nelson Mandela

The only way to present this opportunity for social investment is through the voice of experience. There is no room for error, because there are a large number of organizations, foundations, that also have social programs. However, in TECHO the business or company is not only a donor.

It is an ally, a friend that regardless the different name, it has a space to work shoulder to shoulder with the organization and communities.

In TECHO not only houses are built, families, communities, values, friend-ship, a country is built. Not from above as the government leaders and/or rulers, but from below, with the hands like the common people.

THE VIEW

1.

2.

"Friendship doubles your joys and divides in half the

anguishes”Sir Francis Bacon

In the point of negotiation is important to emphasize that the company is not negotiating a price for one or more houses. We must make them real-ize that what is negotiated is the future of hundreds of families living in extreme poverty. A unique opportunity in which they can change the life of many and the life of the company.

The ultimate goal of the negotiation is to achieve the highest level of involvement of the company. After all TECHO does not only want the support of a name/brand or company, wants to join forces with the people who make the company wants allies, wants social agents.

THE STRATEGY

Juan Antonio de ZubiríaActive Corporate Volunteer

At the end are two days, which is little in terms of time but a lot about what they mean. We wake up, those two days take us to understand that this real-ity is of flesh and blood, that it's there. It’s a reality that repeates every day and hopefully with our help, someday will end.

It is meet and share with humble, very humble people, but with a huge inner strength, wanting to get ahead, with the unique dignity that comes from being as human as any of us.

“Change the world, make a difference, to eradicate poverty.” Not only are they beautiful sentences that belong to dreamers, fortunately also belong to nonconformist dreamers like Techo, that apart from dreaming a better world, help us to put our grain of sand.

the testimony

Gloria and her familyBogota - Colombia

REFERENCESG. Manning, M. Ahearne, B. Reece. “Selling Today, partnering to create value”. Prentice Hall, Boston. Twelfth edition, 2012.

TECHO Colombia, (2015). [Online]. February 2015. Available from: http://ww-w.techo.org/colombia/

TECHO Europe, (2015). [Online]. February 2015. Available from: http://www.te-cho.org/eu/

TECHO- U.S. Annual Report, (2013). [Online]. February 2015. Available from: http://issuu.com/techo_org/docs/anuario_2013_digital_simple

Realidad Magazine, (2013). [Online]. February 2015. Available from: http://is-suu.com/techocolombia/stacks/eb9d554e9adc48eaa462048c537bb449