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THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
The daffodil is an international symbol of hope for all people affected by cancer.
31st January, 2015Saturday 10 am - 10 pm
Jawaharlal Nehru Stadium, New Delhi
INITIATIVE
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
AN OVERVIEW:-
With the key objective to involve society at large to participate
in the fight against cancer, Rise Against Cancer can be a
life-changing event that brings together thousands of people
who pledge to fight cancer in their own unique ways;
To create awareness
To create engagement
To remove the stigma
To encourage Annual
Cancer Screening check ups
To integrate patients,
survivors, families,
supporters in a
Community of Care.
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
ABOUT INDIAN CANCER SOCIETY
ICS was established in Mumbai in 1951 by the pioneer of Oncology
services, Dr Jussawala and Mr Naval Tata. The Delhi branch was started in
1983. It is the oldest cancer NGO in India. Dr. Jussawala realized even in
those early days that unless we worked to detect cancer early & give
people a fighting chance to battle it, no amount spent on treatment could
win against the Big C. Provision of Cancer Information and high quality-low
cost Cancer Screening thus has been the cornerstone of ICS activity.
• Cancer Jagriti (Awareness)
• Cancer Sahyog (Emotional &
Financial Support)
• Prashanti (Complementary
therapies)
THE KEY DIVISIONS OF ICS ARE;
OUR VISION STATEMENT: CONQUEST OF CANCER BY CHOICE; NOT CHANCE
• Cancer Screening
• Mobile Cancer Screening
• Research & Publication
• Breast Cancer Care
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
KEY OBJECTIVES - Towards Society
a) Reach Out and Influence Society at large
b) Unifying Communities for fight against Cancer
c) Involve and sensitise the Youth
KEY OBJECTIVES - Towards the ones who have suffered and the ones suffering
a) Drive Awareness for timely prevention, encourage people to test at the venue
through fully equipped mobile units
b) Celebrate the Lives of those who have battled Cancer - Showcase the strength of
survivors inspiring others to continue to fight
c) Remember the loved ones lost to the disease
KEY OBJECTIVES - Measurable Indicators
a) Tool for Year-Round Fund Raising so that the same can be used towards building
awareness on the ailment & assisting those from economically weaker sections
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
EVENT FLOW FOR RISE AGAINST CANCER10 am -10.30 am : Opening Ceremony 10.30 am - 10 pm:
Relay of Activities (not limited to):
• WALK
• RUN
• MARTIAL ARTS
• CYCLING
• HUMAN CHAIN
• MUSIC
• PAINTING / ART
• GAMES / SPORTS
• SKIT
• FOOD COURT
• CORPORATE GAMES
• B- BOYING DANCE
6 pm - 10 pm : Fashion Show by renowed
designers & Music Concert Closing Ceremony
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
a) Participation by School Kids (30+
schools)
b) Participation by College Students
c) NCC Cadets / NSS
d) Corporates
e) Professional Artists
f) Celebrities and Sportspersons
g) RWA members
h) General public
Rise Against Cancer addresses a
serious issue in a fun way, touching
various strata of society. The target
audience will comprise of:
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
presents
Supported by
SPON 1 SPON 2 SPON 3
Principal Sponsor 1
Principal Sponsor 2
Sponsorship Options
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
BENEFITS FOR TITLE SPONSOR:
The Promotional Plan for the event would cover
ATL, BTL and SMM branding opportunities for all sponsors
Branding at the venue:
a) The right to set up the Branded Zone at the venue.
b) Branding on the event collaterals
(Backdrops, Sponsor Panels, Signage, Stage, Standees, Dropdown etc)
a) Brand acknowledgment through announcements at regular intervals by the emcee.
b) Rights for employees to participate in the activities.
c) Rights to address the audience - talk about the brand integration with the event & the brand’s
CSR initiatives.
d) Rights to be the sponsor of a particular activity.
e) Rights to use the event identities / images / video / etc for PR purpose.
f) Rights to distribute brand material like leaflets to the target audience
g) Rights to use the venue space at certain designated areas to place their exclusive standees.
h) Rights to have the brand keep an exclusive canopy (1) for promotional activity (however selling of
products will not be allowed)
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
Social Media Marketing
a) Publicity on Facebook & Twitter of the event. The promotion would
include blogs, ads, posts and event mentions on these platforms.
b) The ICS website will also host the event details along with the
sponsor company logos
ATL promotion
a) Delhi NCR static media like print and magazine coverage to
promote the event
b) Outdoor hoardings
Post event branding opportunity
a) Acknowledgement/Thank you letter in the annual report, website
and the e-newsletter of ICS
b) Visibility in ICS Facebook page
c) Rights will be given to the sponsor company to use the event
details as a part of their CSR initiative
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
Title sponsor support to the initiative:
INR 16 Lakhs plus applicable taxes.
Therefore the event would be called “ABC Rise Against Cancer”
in association with XYZ
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
Benefits for Associate Sponsor – “Supported By”:
a) The right to set up the Branded Zone at the venue.
b) Branding on the event collaterals (Backdrops; Sponsor
Panels, Signage, etc.) at the venue;
c) Brand acknowledgment through announcements at
regular intervals.
d) Rights for employees to participate in the activities.
e) Rights to be the sponsor of a particular activity
f) Rights to use the event identities / images / video / etc
for PR purpose.
g) Publicity on Facebook, Local circles & Twitter
h) Thank you in the annual report, on the website and our
e-newsletter
i) Opportunity to reach out to students of 30+ schools
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
Associate sponsor support to the initiative:
INR 12 Lakhs plus applicable taxes.
Therefore the event would be called “ABC Rise Against Cancer” in
association with XYZ
The Conquest of Cancer by Choice;
not chance!
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
The Conquest of Cancer by Choice;
not chance!
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
The Conquest of Cancer by Choice;
not chance!
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
The Conquest of Cancer by Choice;
not chance!
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
The Conquest of Cancer by Choice;
not chance!
THE CONQUEST OF CANCER BY CHOICE;
NOT CHANCE!
For further Information, please contact:
Indian Cancer Society Delhi
86/1 Shahpur Jat, New Delhi - 110 049
Tel: 2649 9572
Email: [email protected]
Website: www.indiancancersocietydelhi.in
Organizers: Satyajit Aribam 98990 19817
Renuka Prasad 98111 00881 | Dhana Tiwari 93123 87309
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