The New Focus RD 5340 Rethinking Membership & Telling The Rotary Story Rev 8-23-2014

The Challenge

We have a membership challenge

And membership is everyone’s job

 3,100    

 3,200    

 3,300    

 3,400    

 3,500    

 3,600    

 3,700      3,682    

 3,661    

 3,621    

 3,550    

 3,469    

 3,364    

 3,196    

 3,314    

 3,213    

 3,273    

District 5340 Membership June 2005 thru May 31 2014

down 11% - 409 fewer Rotarians

UP

same

down

-­‐70-­‐708  +  299  

51 of 71 clubs

downsized 15 clubs shrank between 2% and 15%

10 clubs shrank between 15% and 30% 22 clubs shrank more than 30%

and 4 of our clubs folded

North America

Hold the Presses!

New Information… that can help!

siegel + gale

siegel + gale Survey Two key questions:

1. Why  did  you  JOIN  Rotary?  

2. What  is  the  main  reason  you  STAY  with  Rotary?  

Why Join? Impact my community 35.5% Friends 30.0% Networking 18.7% Recognition 4.3% Training 3.3%

Impact globally 8.2%

Why Stay? Impact my community 35.5% 36.1% Friends 30.0% 38.4% Networking 18.7% 5.2% Recognition 4.3% 2.3% Training 3.3% 3.5%

Impact globally 8.2% 14.5%

Key Points

1.  Local 2.  Friends 3.  Vocation 4.  Leaders

From siegel + gale

Learning Objectives

What we can do… Right Now!

Ponder This

Who Are Our Customers

Members

What Our Customers Want 1.  Local Impact 2.  Friends and Contacts 3.  Vocation - Value Me & My Work 4.  Leaders to Work With

Ready

But First… Is our Club Actually READY for New Members?

The Questions Is our Club…

Attractive… Relevant… Engaging?

Attractive & Relevant Indicators

•  Good Website, Facebook •  Members feel Involved & Committed •  Get to meet & know local Leaders •  Members & Guests Feel Welcome •  Strong Camaraderie (and Fun) •  Respects Members’ Work •  Club is active... Is “doing” things.

And more...

Attraction How Do

We Attract New

Members?

Appeal to

Them

Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders.

We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders.

We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders.

We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders.

We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Customer Profiles

What About Other Prospective Members?

Three Steps to Attraction

1.  The Ask 2.  Website, Facebook+

Lamorinda Sunrise Message •  change the world?...1.2-million members

•  34,000 clubs globally

•  clean water for drinking ... human health

•  combating hunger ... eradicating polio

•  explore this site to learn more about Rotary

International

What Works Better? •  Rotary has 34,000 clubs

in 200 countries and regions.

•  Rotary is in Albania to Zimbabwe

•  Rotary is eradicating polio.

•  Explore this site to learn more about Rotary International.

•  We are local business, professional and civic leaders.

•  We get to know one another.

•  We get things done in this community.

•  We have fun doing it.

       

What Works?

Build a Better Website •  Who are we? •  What do we do? •  What’s in it for You?

What’s In It For Our Customers?

1.  Local Impact 2.  Friends and Contacts 3.  Vocation - Value Me & My Work 4.  Leaders to Work With

Three Steps to Attraction

1.  The Ask 2.  Website, Facebook+ 3.  The First Impression

The First Impression What creates an impression?

•  _______________ •  _______________ •  _______________

How Do We Treat Our Guests? Does Meeting Agenda Address The Guest Experience?

Do We Rush the Question?

Is Your Club Like Cheers?

Sometimes you want to go,

Where everybody knows your name, and they’re always glad you came.

Tips

Involvement 4 Hold ‘em Tips

Tip 1

INDUCTION Make The Induction

PERSONAL

Tip 2

FRIENDS #1 Reason for Staying

Tip 3

OPPORTUNITIES To Do Something

Tip 4

Add Some ROTARY

KNOWLEDGE

Where to Find Information?

www.rotary5340.org  

Where to Find Information?

www.zone2526.org  

Twelve Letter Topics 1.  Welcome 2.  Communications 3.  Classifications 4.  Rotary Basics 5.  Club Service 6.  Vocational Service

7. Community Ser. 8. International Ser. 9. Youth Service 10. Our Foundation 11. Attendance 12. Sponsoring

Website Resources •  IGNITE folder •  Preparing your Club to Grow •  What’s in it for me •  Why Join Rotary •  We Care booklet

What You Can Do – Right Now!

1. List Members <24 months 2. Schedule Work/Personal Talks 3. Meet personally re Interests 4. Revise Meeting Agenda 5. Start personalized Inductions 6. Start New Member letters

Right Now Action!

Do it in the Next 30-Days!

1. All members develop the “Ask” 2. Review & update Website 3. Assign Greeters/protocols:

All guests & visitors welcomed 4. All members begin knowing names/work of

all others 5. At least 5 work/personal talks by new

members & others

30 Day Actions

Do it in the Next 90-Days!

1. All members know names/work of all (at least new members) & continue work/personal talks for all

2. Guests/Visitors all feel welcome 3. All members feel welcome — Cheers! 4. All members involved 5. All members have an “Ask”

90 Day Actions

What Our Customers Want 1.  Local Impact 2.  Friends and Contacts 3.  Vocation - Value Me & My Work 4.  Leaders to Work With