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District 5340 Membership June 2005 thru May 31 2014
down 11% - 409 fewer Rotarians
51 of 71 clubs
downsized
15 clubs shrank between 2% and 15%10 clubs shrank between 15% and 30%
22 clubs shrank more than 30%and 4 of our clubs folded
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Highlights of 2014-15 Presidential Citation Membership Criteria
Light Up Rotary Membership Criteria
Our club achieved a net gain of one member. (5 points)
Our club achieved a net gain of 1-4 percent. (10 points)
30 Pts
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Highlights of 2014-15 Presidential Citation Membership Criteria
Light Up Rotary Membership Criteria
Our club achieved a net gain of 5-10 percent. (15 points)
Our club achieved a net gain of more than 10 percent. (20 points)
30 Pts
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Highlights of 2014-15 Presidential Citation Membership Criteria
Light Up Rotary Membership Criteria
Our club president personally sponsored two new members. (5 points)
Submit and achieve membership development goals for 2014-15 on Rotary Club Central. (5 points)
30 Pts
Clubs must achieve 3 of the following 4 goals:
• Achieve a net gain in membership. Small clubs
(up to 49 members) must achieve a net gain of
at least one member; large clubs (50 or more
members) must achieve a net gain of at least
two members.
• Improve the member retention rate by at least
1 percent from last year.
Highlights of 2015-16 Presidential Citation Membership Criteria
Clubs must achieve 3 of 4 cont…:
• Achieve a net gain in female membership.
Small clubs (up to 49 members) must achieve
a net gain of at least one female member;
large clubs (50 or more members) must
achieve a net gain of at least two female
members.
• Increase new member sponsors by at least 1
percent from last year.
Highlights of 2015-16 Presidential Citation Membership Criteria
ASK & ‘The How’ Revealed
Two key questions:1.Why did you JOIN Rotary?
2.What is the main reason you STAY with Rotary?
Why Join?Impact my community 35.5%
Friends 30.0%
Networking 18.7%
Recognition 4.3%
Training 3.3%
Impact globally 8.2%
Why Stay?Impact my community 35.5% 36.1
%
Friends 30.0% 38.4%
Networking 18.7% 5.2%
Recognition 4.3% 2.3%
Training 3.3% 3.5%
Impact globally 8.2% 14.5%
What Our Customers Want
1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My
Work4. Leaders to Work With
Attractive & Relevant Indicators
• Good Website, Facebook• Members feel Involved &
Committed• Get to meet & know local Leaders• Members & Guests Feel Welcome• Strong Camaraderie (and Fun)• Respects Members’ Work • Club is active... Is “doing” things.
And more...
Initial Attraction – The “Ask”It’s a leadership organization… we’re made up of local business, professional and civic leaders.
We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.
Initial Attraction – The “Ask”It’s a leadership organization… we’re made up of local business, professional and civic leaders.
We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.
Initial Attraction – The “Ask”It’s a leadership organization… we’re made up of local business, professional and civic leaders.
We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.
Initial Attraction – The “Ask”It’s a leadership organization… we’re made up of local business, professional and civic leaders.
We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.
What Works Better?• Rotary has 34,000 clubs
in 200 countries and regions.
• Rotary is in Albania to Zimbabwe
• Rotary is eradicating polio.
• Explore this site to learn more about Rotary International.
• We are local business, professional and civic leaders.
• We get to know one another.
• We get things done in this community.
• We have fun doing it.
What’s In It For Our Customers?
1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My
Work4. Leaders to Work With
What You Can Do – Right Now!
1. List Members <24 months2. Schedule Work/Personal Talks3. Meet personally re Interests 4. Revise Meeting Agenda5. Start personalized Inductions6. Start New Member letters
Right Now Action!
Do it in the Next 30-Days!
1. All members develop the “Ask”2. Review & update Website 3. Assign Greeters/protocols:
All guests & visitors welcomed 4. All members begin knowing names/work of all others5. At least 5 work/personal talks by new
members & others
30 Day Actions
Do it in the Next 90-Days!
1. All members know names/work of all (at least new members) & continue
work/personal talks for all2. Guests/Visitors all feel welcome3. All members feel welcome & valued4. All members involved5. All members have an “Ask”
90 Day Actions
“In Rotary, we give of our resources—but more importantly, we give of ourselves. Because there is such a difference, between a handout, and an outstretched hand—especially when the outstretched hand, is warmed by a caring heart.”~ K.R. Ravindran, R.I. President 2015-16
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William (Bill) Angus Membership Chair RD5340 [email protected]://www.rotary5340.org/SitePage/membership-team-resources
MEMBER ATTRACTION & RETENTION