Press Releases & Press Conferences

Maximize Media Exposure

Press Release Template

• An official statement issued to newspapers or other media outlets giving information on a particular matter

• Notify assignment editors at newspapers, radio stations, television stations, or television networks

• Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.

Press Release Template

• An official statement issued to newspapers or other media outlets giving information on a particular matter

• Notify assignment editors at newspapers, radio stations, television stations, or television networks

• Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.

Press Release Template

• An official statement issued to newspapers or other media outlets giving information on a particular matter

• Notify assignment editors at newspapers, radio stations, television stations, or television networks

• Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.

Press Release Template

• An official statement issued to newspapers or other media outlets giving information on a particular matter

• Notify assignment editors at newspapers, radio stations, television stations, or television networks

• Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.

Press Release Template

• An official statement issued to newspapers or other media outlets giving information on a particular matter

• Notify assignment editors at newspapers, radio stations, television stations, or television networks

• Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.

Press Release Template

• An official statement issued to newspapers or other media outlets giving information on a particular matter

• Notify assignment editors at newspapers, radio stations, television stations, or television networks

• Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.

Press Release Template

• An official statement issued to newspapers or other media outlets giving information on a particular matter

• Notify assignment editors at newspapers, radio stations, television stations, or television networks

• Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.

Media Contacts

• Foster relationships with local reporters who empathize with crime victims

• Subscribe to media database provider

• Follow local reporters on Twitter & Facebook and ask them to follow back

• Create an Excel database & include as much contact information as possible

• Utilize contact list when appropriate.

Press Release Distribution

• Use media contact list• Create Press Release

in MS Word• Distribute directly from

MS Word via email• Open Mailings tab• Select Step by Step

Mail Merge Wizard• Follow required steps• Confirm distribution in

MS Outlook.

Press Conference

• A press conference is a tool designed to generate hard news

• Hard news can advance the cause of your organization

• Hard news is a story in the print or electronic media which is timely, significant, prominent, and relevant.

When Children Are Kidnapped

• 76% of abducted/murdered children were found within a 12 mile radius of their last known location

• 46% of abducted/murdered were found within a mile and a half

• 50% of alive/murdered cases the child was located within 10 miles

• 75% of alive/murdered cases the child was located within 32 miles