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5 Steps to Analytics Excellence

Frank Saffoori

Business Value Analyst, Cloudera

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The Big Shift…

IT-led,System-of-record Reporting

Business-led,Self-service Analytics

FROM TO

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Data is Transforming Government

Connected Vehicles

Homeland Security

Transportation

Predictive Maintenance

Smart Ports Smart Healthcare

Student Success Smart Cities

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Your Data is Officially an Asset… But Status Quo Won't Work Going Forward

• Enormous Amounts of Data (And We're Experiencing Compound Growth)

• Where's The Value? Need a Modern Approach To Realizing Value

• Data Has Quantifiable Value + Depreciable

• Think From the Perspective of Your Customers (Data's Beneficiaries)

• Serve Your Data Accordingly �Harness All Your Data to Optimize Impact

• Don't Wait - Be The First

• Even If You're Historically Risk Averse, Balance Taking Innovative Approach

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Delivering Real-time Weather Response with an IoT Platform

CUSTOMER 360

PUBLIC SECTOR

» IOT

» SERVICE IMPROVEMENT

» PREDICTIVE ANALYTICS

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CUSTOMER 360Challenge / Opportunity

• Snow & ice expenses = $40-80M

• Control of material usage/costs due to spreader route inefficiencies

• 1,400 trucks

• 2014-15: nearly ran out of salt

• Couldn’t process & analyze 80K records generated per second

• Unable to apply predictive analytics for proactive preparation & management of snow events

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CUSTOMER 360

• Optimize snow & ice response

• Real-time information management solution built on Cloudera

• Stream and analyze unlimited, real-time data from sources like…

• WAZE, Twitter, HERE, vehicle locators, weather

data

• Fully monitor route conditions

• Targeted to replace KYTC’s legacy 511 system

Solution

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CUSTOMER 360

• Better, faster insights optimize efficiencies of snow & ice removal, reduce traffic, prevent crashes

• Rapid response to federal mandates

• IoT data ingested and available for analysis in 35 seconds (vs. 2 days)

• Aggregate 20M records/day

• Process >1M records/second

• Predictive analytics in 3 hours (vs. 4 days)

• Cost savings = $2-8M per year (payback = 1 season)

• Strategies for road and bridge maintenance (understanding impact of over-salting & plowing)

Results

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5 Steps to Analytics Excellence

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5 Steps to Analytics Excellence

• Measure, Analyze, Theorize (Quickly)

• Focus on Your Core

• Build Your Business Case

• Rinse, Lather, Repeat (And Be Agile!)

STEP 1

STEP 2

STEP 3• Quick Win = Creating Raving Fans

• Build Your Roadmap & Your Team

STEP 4

STEP 5

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Measure, Analyze, Theorize (Quickly)

• You Can't Improve What You Can't Measure

• Apply DMAIC Principles (even if you don't have a 6S culture)

• Visibility Is Critical

• Current State Analysis (Process, Technology, Skills)

• Future State Analysis (Vision, Strategic Imperatives)

• Gaps & CSFs

• Being Agile (No More Waterfalls, Please!)

STEP 1

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Focus on Your Core

• Establish a Base for Success (Build Your Foundation)

• Leverage Strengths & Core Competencies (Be Results Driven)

• Know Your Weaknesses (for the ambitious – do a full SWOT)

• Have a Game Plan

• Partner with Motivated Leaders (And Get an Executive Sponsor)

• Outline Your Business Case

• Orient Your Activity Around a Center of Excellence

STEP 2

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Quick Win = Creating Raving Fans

• They Don't Want to Hear It From You (Raving Fans Apply Within)

• Define a “Quick Win" For Your Organization

• Define "Raving Fan" (Customer)

• Prioritize Use Cases on Technical Complexity & Value/Impact

• Define Execution Plan (in weeks, not months)

• Document Results, Lessons Learned, Next Steps (Iteration Is Critical)

• Socialize Across Your Organization (Via Your Raving Fans)

STEP 3(a)

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Build Your Roadmap & Your Team

• This Is Not a One-time Exercise � Transformation Is a Journey

• Keep It Centered & Fluid

• Aligned with strategic imperatives & customer demand

• Include The What, How, When, Who, Where

• Acquire and Build Skills & Experience

• Partner with Technology Leaders

• Internal, other agencies, business sector colleagues, vendors

STEP 3(b)

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Build Your Business Case

• Start with Illustration of Value

• Current State (Status Quo) + Future State (Vision)

• High Priority Use Cases (Projects)

• Highlight Quick Win (Proof This Works + Value)

• Outline Roadmap

• Cost-Benefit Analysis

• Investment Requirements, Quantitative & Qualitative Benefits, ROI,

Payback, NPV, TCO Comparison

STEP 4

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Rinse, Lather, Repeat (And Be Agile!)

• Parallel Work Streams (Use Case Development)

• 2-4 Week Sprints

• Deliver Capabilities & Value Aimed at Creating Raving Fans

• Have a Communication Plan & Build a Brand of Excellence

(Compelling Progress & Value Delivered Frequently)

• Focus on Time to Value (Be Results Driven)

• Build & Evolve Your Analytics Center of Excellence

STEP 5

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5 Steps to Analytics Excellence

• Measure, Analyze, Theorize (Quickly)

• Focus on Your Core

• Build Your Business Case

• Rinse, Lather, Repeat (And Be Agile!)

STEP 1

STEP 2

STEP 3• Quick Win = Creating Raving Fans

• Build Your Roadmap & Your Team

STEP 4

STEP 5

18© Cloudera, Inc. All rights reserved.

N. Frank Saffoori, MBA

Business Strategist

Cloudera

frank@cloudera.com