1. 1. Gareth Agar Japie Kruger Neil Withers NPO Brand contact audit Chosen NPO: Organ Donor Foundation
2. 2. Formed 1988 to address issue of shortage of organ and tissue donors in SA National umbrella for the promotion of organ and tissue donation. Plans & implement education & publicity campaigns. Not a medical organisation, no role in procurement or placement of organs
3. 3. Raising awareness of organ donating (specifically registering to become an organ donor) thereby increasing the number of organ donors in the country. Educating medical professionals on organ donor identification and organ procurement programs ODF Core promis e
4. 4. Contact point Includes all contacts with a company or the brand of the company where the consumer is sure of which company or brand he/she is dealing with Essential for a company to know all its contact points and handle them accordinglyAny moment that the brand performs or expresses itself and influences what stakeholders think/feel/believe regarding the brand
5. 5. Key contact journey Series of contact points one encounters from the first moment of exposure (pre- purchase) to the experiences of the customer after they have committed to the brand (post- purchase) Most non-profit organizations are not trying to sell you a product therefore we treat the moment of engagement whereby you fulfil the organizations core purpose (or one of them) as the purchase point.
6. 6. Purchas e stage of ODF Someone registering to become an organ donor
7. 7. Organ procurement programs Education of medical professionals on organ donor identification Pre-purchase contact points Secondary purpose
8. 8. These levels of education include three major endeavours from the organization Organ procuremen t skills training programme s Red information files Educational field trips
9. 9. Contact points Distribution of Information Educational Talks Social Media Toll Free Line Corporate wellness days Transplant Flight for Life Word of Mouth Expos & Awareness Events Organ Donor Month Remembrance Services Walk Civvies Day Sponsors Website
10. 10. Cant be put it in a box Stories have a persuasive ability Difficult to chart the impact Basic service, but a key ODFcontact points Opportunity to make direct contact with ODF Adds a personal touch Accessible and user-friendly contact point First place to go for interested parties Information centre Platform for people to get involved in various ways August is organ donor month Events are opportunites to build relationships Converting awareness into involvement Word of Mouth Website Toll Free Line Keycontactpoints Organ Donor Month
11. 11. Challenges to key contact journey Ones own mortality Distress of ODF workers How donation works Awareness & education
12. 12. Awarenes s & education Rural areas devoid of public transport, schools, clinics or roads are hardly likely to have organ donor registration as a common topic of conversation.
13. 13. Aware ness Platform used Delivery Barriers Systemic Thinking Problem does not live in isolation
14. 14. The Phelophepa Partnership with other NPO increases contact point and reach of message Travels to rural areas to set up a mobile clinic throughout SA Sees to more than 45k patients Delivering primary health care, education and outreach programs
15. 15. Branded bin at all contact points Dont waste organs Supporting collateral in language of choice Saving lives Organ s only
16. 16. Bottleneck Tradition al healers Reason for partnership Retail sponsor
17. 17. The numbers 45k patients 30% take up 13500 receiver s Spreads to two friends/f amily 27k spread
18. 18. Goals Reach new audience s Increase purchase stage Spread the message through stories Entice convers ation Education & awarenes s
19. 19. Thats us