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“One Stop Shopping”

For Federal Web & Social Media Best Practices

Dannielle Blumenthal

July 2, 2014

Note: This concept was conceived of independently and does not represent the views of

The National Archives and Records Administration or the U.S. Government.

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What Federal Communicators Ask

“How Do I Do That?”

“What Are The Rules?”

“How Do I Not Get Into Trouble?”

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We Can Help Them

The Elevator Pitch:

1. Agencies may link to central portal instead of creating their own

2. Supports DigitalGov training and interagency communities

3. Written, living resource on web and social media

Just A Few Of The Benefits:

1. Help federal employees do their job

2. Increase compliance with Federal law, regulation

3. Increase citizen satisfaction with Federal websites

4. Increase adoption/consistency of best practice

5. Increase effectiveness of social media

6. Reduce avoidable mistakes

7. Achieve cost savings by reducing time spent posting individually, and reducing cost of vendors

8. Enable employees to focus on matters pertinent to individual agency

9. Promote positive working relationships & cooperation among agencies

10. Facilitate interoperable open data efforts dependent on these relationships

+We’re Already Doing This

Interagency cooperation is agency standard

GSA is model for this cooperation with DigitalGov

EPA, HHS are known pioneers in this area already – follow their

lead

Let’s take it to the next level

Make the content consistent

Make it comprehensive

Make the navigation easier

All searchable, printable, shareable free text

Tell the federal community

Help them link to this portal rather than starting their own

The better a job we do at this, the more we can focus

on open data – making it accessible and useful to the

public

+Prioritize The Practical Information

Priority #1 - Compliance

Terms of Service

Privacy Impact Agreements

Section 508

Plain Writing

Metrics

Records Management

Priority #2 – Best Practice

Style Guides

Best Practice

How-To Documents

Templates

SOPs

Directives, Guidance

Codes of Conduct, Ethics

Priority #3 – Drupal

User guide – CMS

Individual Modules (e.g. Calendar)

Standup a Site from Scratch

Priority #4 – Supplemental

Pure Lists – Compliant Products, Contacts, etc.

Strategies

Guidebooks

Case Studies

Priority #5 – Authorities

OMB Memoranda

Etc.

+Suggested Process

Agencies

Submit best practices electronically

Staff can contribute individually to writing/web design efforts

Attend working group sessions voluntarily

Join OMB Max to collaborate as needed

Central Repository Space

Host the portal

Host meetings

Sponsor webinars

All Interested Parties

Communicate existence of portal

Implement link to portal

Serve on ongoing working group