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#Hashtags to Handbills: Engaging your community through digital media (social media) Presented by Matt Carusona, NCRPA, Cara McLeod, Raleigh Parks, Recreation and Cultural Resources, Kendrick Mayes, Garner Parks, Recreation and Cultural Resources. Both traditional and digital media are vital to any agency's communication plan. As digital media continues to grow it has been embraced and utilized by agencies. This session will focus on social media best practices, implementation and ways to incorporate traditional media.
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#Hashtags to HandbillsEngaging your community through digital media (social media)
Are you Tom Haverford
orRon Swanson
WHO WE ARE | WHAT WE DO
Cara McLeod | Marketing Communications Coordinator | @CaraDMC
City of Raleigh, Parks, Recreation and Cultural Resources | @Raleighparks
Kendrick Mayes | Marketing and Special Events Coordinator
Town of Garner, Parks Recreation and Cultural Resources | @GarnerPRCR
Matt Carusona |Program and Marketing Manger | @PowItsMatt
North Carolina Recreation and Parks Association | @NCRPA
What is Social Media?
"Social media" is a way for people to communicate and interact online.
Defining: Facebook, Twitter, Instagram
FACEBOOK USAGE: 829 million daily active users on average in June 2014
654 million mobile daily active users on average in June 2014
1.32 billion monthly active users as of June 2014
1.07 billion mobile monthly active users as of June 2014
TWITTER USAGE: 271 million monthly active user
500 million Tweets are sent per day
78% of Twitter active users are on mobile
Vine: More than 40 million users
INSTAGRAM:
o 200 million Instagrammers
capturing and sharing
their lives every month.
o Over 20 billion photos
shared on Instagram to
dateo 60 Million Photos Per Day
THE SURVEY SAYS……..
WHICH SITES/SERVICES DOES YOUR DEPARTMENT USE?
WHO MANAGES YOUR DEPARTMENT'S SOCIAL MEDIA?
DEPARTMENTPOLICY?
TOWN/CITY/COUNTY POLICY?
PAID?
#Hashtags, Tagging, Replies, RT, MT.... Wait, how about I just send you a fax?
How Raleigh Parks uses Hashtags
RT?... MT?.. ET?
Telling your story... What kind of content do I want to share?
ADJACENT CONTENT
COMMUNITY CONTENT
TIPS, TRICKS AND IDEAS
RESPONSES
NON-PROMOTIONAL DEPARTMENT INFORMATION
ANECDOTES
UPDATES, CLOSURES, PERTINENT INFORMATION
PROMOTIONAL INFORMATION ( WITH IN REASON )
JOB, VOLUNTEER OPPORTUNITIES AND CALLS TO ACTION
Content is KING…
Photos, Photos,
Photos, Videos!
Lessons Learned• Create engaging content
• Pictures and Video are King
• Listen and Be responsive
• Look for Opportunities
Tools and Technolog
y
Scared? Don’t be scared?
There is no need to be nervous about social media. It is just another channel for communication.
GARNER PRCR FACEBOOK PAGE
Necessity
Every other department had a Facebook page (WDP, GPAC, Garner Senior Center)
NO athletics, NO youth, and NO adult programs
NO Special Events being highlighted
Promoting the page
o Created mini handbills to pass out at various special events.
o Created QR codes for people to easily scan.
o Made the links to the pages easy for people to access.
Social media scavenger hunt
• Clues
o Clue #1: Home to Broadway Voices, Music Off Main, the Towne Players of Garner and It's Showtime! series. This "historic" place is your first clue. Happy Hunting!
Goal Increase awareness of
department programs, activities, events, parks, and facilities.
Your turn: Roughly one mile long and growing, from bridge to bridge, home to walkers, runners and tourist. Surrounds the Sunday night social. Happy Hunting.
Share your photo via: Tweeter/Instagram/Facebook @NCRPA #NCRecre8 #NCParksCon
BEST PRACTICES AND MANAGING YOUR REPUTATION
How not to be a social media pariah
Wait you did what?
oDo you need to?
oWho is posting?
oAlways get permission from stakeholders!
Let me ask my boss about that one? Better to be safe than sorry
TWEET WATCHING!
Be mindful
Ask Permission
When in doubt check with supervisor
When and when not to respond- Turning bad to good and good to bad
Analytics and Klout Score
POLICY
BE SMARTBE ACCOUNTABLE A GOOD POLICY WILL PROTECET YOU AND YOUR
ORGANIZATION WHAT WOULD YOUR GRANDMOTHER THINK?
Let’s end on a good note!
Success Stories
Success Stories- #tagurit
#tagurit
NRPA #ParkRecLuv
NRPA #JulyOUTisIN
#NCRecre & #MeInMyPark – NCRPA
Questions?
So are you Tom Haverford or Ron Swanson?
