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In the past ten years, the pet industry has experienced unprecedented growth from $23 billion to over $50 billion –that’s more than Americans spend on movies, music and video games combined. This annual spending is expected

to hit $52 billion in the next two years, according to consumer research company Packaged Facts, as cited by Forbes Magazine. The strong emotional commitment of these owners is acutely revealed in surveys by the American

Animal Hospital Association. Take a look at the following statistics according to 2010 and 2011 studies :

Pet Lovers Are Passionate Consumers!

• Give their pet a Christmas or Hanukkah present (100%)• Consider their pet to have human-like personality traits (94%)• Would be likely to risk their own life for their pet (93%)• Provide daily exercise for their pet (80%)• Include their pet in holiday celebrations (86%)• Take their pet with them on vacations (67%)• Sing or dance for a pet (65%)• Celebrate a pet’s birthday (63%)• Take time off from work to care for a sick pet (53%)• Spend more on their pet now than three years ago (53%)• Prepare special meals for a pet (52%)• Bring home vacation souvenirs for a pet (44%)• Take their pet to work (44%)• Display a pet’s photograph at work (43%)• Would select a dog over a human as their sole companion on a desert island (40%)• 8 million say they are as attached to their pets as their children and spouses

63% of Households Own PetsThere are over 380 million pets in the U.S., compared to a scant 300 million of us mere

humans. This represents 63% of all U.S. households, and 40% own more than one

pet.

See What Other Major Corporations Have Done

To include cats in their marketing, build more brand awareness, create a positive brand outlook, increase sales and develop a popular consumer driven mascot.

Kia Picanot Car Ad

Cravendale Milk

Cravendale Cat Facebook

Enfapro Powdered Milk

Zyrtec

Pizza Hut

Pizza Hut

United Bamboo

EDS

O2

O2

Why Cats And Bacon Go Viral

To donate an in-kind item/service or sponsor Mardi Paws 2015 contact us on

our website.click here

The Feline Freedom Coalition

The Feline Freedom Coalition, located on twenty acres in Ravenel is the only shelter in SouthCarolina that is dedicated to servicing the needs of free roaming cats and the people who carefor them.

We work with local shelters, animal control agencies and provide expert advice on maintainingcolonies and reducing free roaming populations.

Through our website www.felinefreedom.org, community hotline (737-6170) andFacebook page we provide expert advice for those needing guidance.

We trap, socialize and adopt hundreds of kittens yearly through our PetSmart Adoption PartnerProgram known as “The Last Chance Charm School” where feral kittens go from street cats tosophisti-cats!