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11
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2013
2011
Hotels:18 Rooms: 220 Beds: 398
Tourism on Pemba – current status
Physical Carrying CapacityEcological Carrying CapacityEconomic Carrying Capacity
Social carrying capacityEnvironmental carrying capacity
19
What does “MORE” Travellers actually mean?
1500 Traveller
Average 6,3 nights stay
12,500 Traveller
Average 2,7 nights stay
Limitations to tourism
Waste disposal
Water supply
Infrastructure
Local skill level
Reach of electricity net
Monitoring of EIA’s implementation
Seychelles
Biggest ProblemRapid development
Shift in employment structure.
Prostitution, drug addiction and crime.
Seychelles
Government solution1. Improvement of the lives of local people
2. Education that tourism is good
Outcome+ Economically and socially very good condition
- The culture is wiped away
Maldives
Biggest ProblemsDepending on tourism
Investors uninterested in local community.
Large expat employment
Maldives
Government solutionCreate isolated islands - off limits for locals!
OutcomeTraveller arrival up from 1,079 to 656.000
53% of workforce are expatriates
Disparities in income levels
Brand Position
Friendly locals
Culture not part of reason for visit
Engaging culture Limited cultural exposure
Kenya
Mozambique
PembaZanzibar
Mauritius
Seychelles
Maldives
Serene and peaceful
Wild
Choices of accommodation types Low volume, high yield resorts
MauritiusSeychelles
Maldives
Kenya
Mozambique
Zanzibar
Pemba
Pemba
Brand Position
Tourism Impact
Will impact life on Pemba, but in a controlled and sustainable way.
Investments needed to improve infrastructure.
Gives us a chance to embrace the good parts of tourism, and avoid the bad ones.
Will radically change the way of life on Pemba.
Everyone will be affected and it will happen an uncontrolled way.
Major investments into infrastructure needed
Investors
30
Workforce3.750
People 100.000
87.000travellers/year
Kwanini Tourism for all
GovernmentSuccess
KwaniniAll
1. Waste Disposal. Indicators
1. Decentralized disposal
2. Municipalities govern waste management
3. No sewage system
4. State of management
5. Burning waste - Air pollution
6. No Incinerators
ConclusionCurrent waste management cannot handle the waste and sewage in Pemba.
2. Water Supply. Indicators
1. Severe water shortage 13,5 M l /year
2. Lack of clean water.
3. Water quality
3. Infrastructure. Indicators
RoadsConditions of roads
Potholes, Maintenace, Grading
AirportFacility upgrade
Snack points / cafes
Comfort
Information & signage
4. Local skill level. Indicator
58 % cant finding local skilled labor
100% high-end need skilled labor in all departments
Most missing skills :
Kitchen staff
English knowledge
Hotel management experience
Basic skills
5. Reach of electricity net. Indicators
75% of connected through ZECO’s grid.
Spikes in the electricity voltage
Dedicated tourism zones not able to reach grid.
6. Monitorizing EIA’s tourism economic impact. Indicators
Monitoring economic impact of Travellers not possibleTax revenue collected different VAT types
Lack of transparency
Direct and indirect foreign money cannot be tracked
8. Raw materials. Indicators
High demand for traditional fuels.
Limited preserved areas.
Special areas exceed local demand.
Wood imports necessary
Arrivals calculation
1,689,000 Travellers yearly
4.630 Travellers arriving and departing daily
That’s 11 Full Boeing 777. Per day!
45
Infrastructural Investments:
Airport
• Upgrade of airport and facilities (restaurants / bars)
• Landing strip improvement
• Airport security improved, but can focus on service – not speed
High-end
• Total rebuild of airport and facilities (restaurants / bars)
• Large airport that can handle thousands of in- and out going Travellers every day
• Landing strip must be able to handle charter planes
• Airport security must be able to handle large amount of passengers. Focus on speed – not quality
Low-end
46
Infrastructural Investments:
Water & sewage
• Highly improved water and sewage system to whole island
High-end tourism
• Heavy investment into boreholes and desalinations plants to be able to deliver water to 250 resorts + local villages
• Complete remake of sewage system
Low-end tourism
47
Infrastructural Investments:
Waste disposal
• Build recycling structure
• Smaller electrolyte building for waste burning
• Weekly ships to mainland with for un-recyclable waste
High-end tourism
• Build industrial size recycling structure
• Large electrolyte structure for waste burning
• Daily ships to mainland with waste
Low-end tourism
Planned Development
Tourism Zoning Plan (1993)
National Land Use Plan(1995)
Current State
Verani 590 beds Verani 590 beds
Vumawimbi 300 beds Vumawimbi 300 beds
Ufukweni 170 beds Mivumoni 170 beds
Mtangani 90 beds Mtangani 90 beds
Kwakaimu 250 beds Kwakaimu 250 beds
Wambaa 900 beds Wambaa 905 beds Wambaa 36 beds
Tundaua 300 beds
Others 370 beds
6 zones 2300 7 zones 2605 beds 406 beds
1. Waste disposal. Solutions
1. Up-scaled economies to carry the costs
2. Fewer hotels to organize recycling ship
3. Monitor Incinerator progress
4. Hotel self-monitoring system
5. Incentives sustainable waste disposal
2. Water Supply. Solutions
The opportunity
Rainfall
Realized in three ways:
Enhancing groundwater
Capturing runoff
Collecting rainfall in-site
Additional option
Desalination plants
4. Local skill level. Solutions
Tourism Master plan – The two sided approach
Formal training
On-site practical training
Focus
English language
Job specific skill sets
56
1. A sense of place and culture (art nature religion)
2. Zipa – how do they messure investmnets & success. Volume or quality
3. Marketing budget
Questions
58
Infrastructural Investments:
Roads
• Improve roads and road safety
High-end tourism
• Bigger roads to handle more traffic. This will impact the entire infrastructure of all
• Safer roads that can handle busloads of Travellers
• Large scale bus connections that run continuously throughout the day and evening (not Daladala)
• Traffic lights and road lights as night driving will dramatically increase
Low-end tourism
59
Infrastructural Investments:
Traveller attractions
• Minor improvements like cleaning up, organizing seating for picnics built with local material.
• Educate and employ site guides
High-end tourism
• Improve infrastructure like parking lots, toilets, running water, cafes, restaurants in for example MkamaNdume, the fish markets and Chwaka
Low-end tourism
60
Infrastructural Investments:
Security
• Larger police force than today
• Improved police stations
• Police force focused on quality crime fighting
High-end tourism
• Large police force focused on quantity crime fighting.
• Several new police stations spread out on the entire island, including jails and prisons
• Police force focused on quantity crime fighting
• Immediate response
Low-end tourism
61
Infrastructural Investments:
Health
•New hospital focused on good healthcare
•More doctors and nurses
High-end tourism
• Several new large hospitals focused on treating large amount of patients
• Many more doctors and nurses
Low-end tourism
62
Infrastructural Investments:
Service
• Centralized Traveller function / hub for the hotels focused on the island and to strengthen co-operation between hotels, locals and government
• A couple of strategically placed restaurants and service shops
High-end tourism
• Several Traveller offices focused on catering wide variety of activities
• Several Bars, restaurants, shops, food stores, taxi services, bus charters, on land activities, on water activities, in-water activities
Low-end tourism
Different Traveller types
Over 300usd/day
• Top age groups: 25-34 (50%)
• 44% travel with family or partner
• 91 % book less then 3 months in advance
• Average length of stay: 2.7 days
• 87% of the cases Pemba trip met or exceeded expectations
Over 300usd/day
• Top age groups: 45-64 (47%)
• 87% travel with family or partner
• 85 % book more then 4 months in advance
• Average length of stay: 6.3 days
• 98% of the cases Pemba trip met or exceeded expectations
65
Under $100 USD/night Over 200 USD / night
What they liked (Pemba)
19%
17%
17%
16%
13%
5%
5% 3%3% 2%
Ocean (Coral reef) Locals & hospitality
Hotel Unspoiled nature
Peacefulness Not too many tourists
Local culture Beach
Everything Security
35%
20%
17%
7%
5%
5%
5%
3%3%
Beach Locals & hospitality
Forest Peacefulness
Ocean (Coral reef) Unspoiled nature
Popos Not too many tourists
Security
66
Under $100 USD/night Over 200 USD / night
What they didn’t like?
36%
13%13%
10%
10%
6%
6%
3% 3%
Nothing
Limited shopping
Limited rest. & hotels
Beaches (limited,busy)No souvenirs
Quality of roads
29%
12%
12%8%
8%
7%
7%
7%
5%5%
Nothing
Beaches (limited,busy)Airport & Flight
Hotel
Muslim culture
Transfer & Transport
Weather
67
Under $100 USD/night Over 200 USD / night
How do they book their trip?
47%
41%
12% Travel agency
Direct bookingwith the resort
Other 87%
9%
4%
Travel agency
Direct bookingwith the resort
Other
Travellers whose expectations of Pemba were not met
Spending: below 1100 for total stay
Dislike about PembaNo souvenirs
Limited shopping
Not enough beaches
General commentsNo Traveller information points
More Traveller attractions
69
Under $100 USD/night Over 200 USD / night
• Top age groups: 25-34 (50%), 35-
44 (25%)
• 97% of them were on Pemba for first
time
• 44% of them travel with family or
partner
• 91 % of them book less then 3
months in advance
• Average length of stay: 2.7 days
• 87% of the cases Pemba trip met or
exceeded expectations
• Top age groups: 25-34 (32%), 45-64
(47%)
• 100% of them were on Pemba for
first time
• 87% of them travel with family or
partner
• 85 % of them book more then 4
months in advance
• Average length of stay: 6.3 days
• 98% of the cases Pemba trip met or
exceeded expectations
Different Traveller types
70
Under $100 USD/night Over 200 USD / night
What they liked
19%
17%
17%
16%
13%
5%
5% 3%3% 2%
Ocean (Coral reef) Locals & hospitality
Hotel Unspoiled nature
Peacefulness Not too many tourists
Local culture Beach
Everything Security
35%
20%
17%
7%
5%
5%
5%
3%3%
Beach Locals & hospitality
Forest Peacefulness
Ocean (Coral reef) Unspoiled nature
Popos Not too many tourists
Security
71
Under $100 USD/night Over 200 USD / night
What they didn’t like?
36%
13%13%
10%
10%
6%
6%
3% 3%
Nothing
Limited shopping
Limited rest. & hotels
Beaches (limited,busy)No souvenirs
Quality of roads
29%
12%
12%8%
8%
7%
7%
7%
5%5%
Nothing
Beaches (limited,busy)Airport & Flight
Hotel
Muslim culture
Transfer & Transport
Weather
72
Under $100 USD/night Over 200 USD / night
How do they book their trip?
47%
41%
12% Travel agency
Direct bookingwith the resort
Other 87%
9%
4%
Travel agency
Direct bookingwith the resort
Other
73
Travellers whose expectations of Pemba were not met
Spending:• below 1100 for total stay
Reason for visit: • 3x Culture • 1x Relaxation
Place of Stay: • Sharook Riviera Lodge• Misali Beach Sunset• 2x Hifadhi Hotel
Booking of the stay: • 3x Travel Agent • 1x direct booking
Hotel profile
• There should be Traveller information points
• More Traveller attractions• Tour agents should promote real
picture of Pemba (not to create later disappointment of Travellers
Dislike about Pemba:
• No souvenirs (2x)
• Limited shopping
• Not so many beaches
General comments
Like about Pemba:
• Friendly locals
• Hospitality
• Ngezi forest & Vumawimbi Beach
74
Amount of traffic
Very low
Low
Medium
High
Very high
Not stated
Local communities
0 5 10 15 20
Business
Education
Agriculture improvements
Freedom/ Peace
Water
Health
Transportation
Not stated
What would make your life better?
75
Biggest issue in your village
Lack ofclean water
Lack ofemploymentopportunities
Lack ofskills/loweducationLimitedaccess tosocialservices
Poorfarming /fishing gear
Local communities
Primary cause for poverty
Limitedeconomicgeneratingopportunities
Low levelofeducation
Low prices
76
Tourism as a positive influence Tourism as a negative influence
Basic need poverty Population with access to safe drinking water (scarce resource that will become more valuable with more Travellers)
Ration no education M/F Population density
School net enrollments (esp. secondary education)
Beach erosion (if not properly managed by hotels)
Cellphone owners Environmental pollution (if no sustainable waste management system is implemented)
Fish population (although danger of overfishing to supply hotels)
Renewable energy sources
Infrastructure
Traditional fuel use
Significant indicators of sustainability that could be affected by tourism
Based on the indicator analyses the current sustainability of Pemba is about 60% with significant issues
77
Especially the common Traveller area, the protected Ngezi forest has made smart changes that not only preserve the environment but also impact social and economic factors positively
• Only allowing guided tours allows Traveller education while at the same time having a reason to charge fees and avoid Traveller environmental impact through wrongful behavior in the forest
• Price discrimination policies enable local communities to use the forest while at the same time charging reasonable but higher fees for non-locals and foreigner.
Adaptions to old systems have made significant progress
Drivers of positive change
78
Positives
• Better education for our children
• Better healthcare
• Higher standards of life for locals
• Higher salaries for locals
• Thriving waters
• More protected land and water zones
• Cleaner environment
• A unique and living island
• More government revenues
79
Possitives
• Job opportunities
• Better education for our children
• Better healthcare
• Higher standards of life for locals
• Higher salaries for locals
• Thriving waters
• More protected land and water zones
• Cleaner environment
• A unique and living island
• More government revenues
Tourism on Pemba - background
80
Negatives
• Loss of culture
• Travellers not following local customs
• Drugs
• Alcohol
• Prostitution
• High paid jobs going to foreigners
• Increased crime
• People selling souvenirs, drinks, massages, activities, beer on beaches streets
• Pollution
• Busier infrastructure
• Harm to coral reefs
• Environmental problems of land alienation
• Loss of fish/ farming lands
• Sea pollution
• Over-exploitation of marine resources
• Loss of historical sites
• Rapid increase of hotels mainly in coastal areas = beach erosion
Tourism on Pemba - background