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Product OverviewPresented by
Milt Sharp, President & Nat’l Administrator
Michael Berryman, Vice Pres. Product Development
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eHome Background
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A web-based education program for prospective homebuyers linked to local counseling services
Developed by Community Ventures , a nonprofit HUD-approved counseling agency in Kentucky.
eHome Today eHome has over 375 nonprofit agency partners
nationwide including Puerto Rico and Guam
Over 100,000 completed registrations since 2009
Approved by USDA and numerous State Housing Finance Agencies
Exceeds “National Industry Standards” for Homeownership Education
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Our Three Main Business Goals
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1. Increase the market share of first-time homebuyers who receive homeownership education and counseling (est. at <10% now)
2. Increase the perceived value of homeownership education and counseling (HEC) by consumers and partners
3. Increase the revenues and the sustainability of local counseling agency partners and eHome America
More younger, first-time buyers (roughly 30-40% first-time buyers in 2001-2014)
More technically savvy buyers (90+% of all buyers used the Internet multiple times to search for homes last year)
Potential buyers are wary, busy and looking for “trusted advisers”
Buyers want choices and convenience
Changing Face of Homebuyers
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Buyers Will Pay for Convenience! 24/7 availability at home -- at their own pace
Evenings and weekends are precious
No childcare or travel costs
= Savings of $50-$100 or more per household
No need to wait for next class offering in a month or two, or juggle personal calendar
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Increase Market Share
There are over 2 million first-time homebuyers annually in the nation
The nonprofit HBE industry is educating less than 5-10% of them according HUD estimates
We can grow this market dramatically, but we all need a sustainable business model that works!
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Revenue Sharing Model
Customers are charged $99.00 Discounts codes are available to reduce price for USDA and
other partners
eHome charges a $25 admin fee
$74 in revenue to agency partners for support of their Homeownership Education and Counseling Program
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Experience of Beyond Housing (St. Louis)
2013: 400+ eHome certificates, revenue over $50,000
In-Classroom: $95 fee in advance or $125 at the door
Online (eHome): $125
“Our eHome fee has not been an issue for buyers….and aside from the outcome of more educated buyers, a check of $8,000 a month is pretty nice!”
– Chris Krehmeyer, President
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Registration Fee and Set Up• $1000 populations of 50,000 <
• $25 admin fee per customer
• $500 populations 49,999 >• $25 admin fee per customer
• $200 registration fee • $30 Admin Fee
Partner Benefits Reach more customers
Reach new and younger buyers
Expand service area and trainings without increasing costs
Provide services 24/7 to clients
Agency staff can focus on counseling sessions and other office priorities
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PRODUCT DEMOProduct Overview
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Next Steps• Complete Registration Form• Submit Set Up Fee• Set up takes 3-5 business days• Follow up Admin Features
Overview
SummaryeHome is committed to high-quality and
sustainable HBE programseHome wants to achieve a more
sustainable business model for its partners and reach more first-time buyers
We think this will be a win-win effort
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Add’l Online Products & Services
Money Management English and Spanish
Foreclosure Education Green Education
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