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INTERACTION AND PARTICIPATION
IN LIBRARY’S COMMUNICATION
Maisa Hopeakunnas
Communications Specialist
Helsinki City Library
27.5.2016
2
• Master of Science, Information studies and interactive media
• Bachelor of Journalism
• Librarian
• Currently working as a communications specialist in Helsinki City Library’s Communications and International Unit
About me
3
1. What is communications?
2. Integrated communications
3. What we do in Helsinki
4. What to do in your library?
This lecture
6
Signs Letters Numbers Messages Transmitting
Symbols Sounds Phones Gestures Sensations
Feelings Photos Videos Artefacts Forms Colours Scents
Transfer Process Interaction Influencing
Determing oneself Determing others Creating understanding Marketing
Organizational Communications Public Relations Media
Mass Communication Reputation Image Power Style
WHAT IS COMMUNICATIONS?
7
• Sending and receiving messages
• Creating meaning and understanding
• Interaction
• Process
WHAT IS COMMUNICATIONS?
9
Communications is a basic part of allwork.
Communications (including marketing) is an essential part of basic work in the libraries.
Integrated Communications
10
A communications planning and organizing process that aims to combine the parties who operates with internal and external communications.
The goal is to unify and integrate the organizations messages in order to maximise the effect.
Integrated Communications
12
Website
• Interactive
• Mobile first
• Feeds
• Chat service
INTERACTION AND PARTICIPATION 1
Customer service
Hello! How can we help?
13
Social media
• Suitable channels
• Interaction
• Customer service
INTERACTION AND PARTICIPATION 2
15
Customer service
• Important marketing
channel
• Basic customer service
• Social media service
Chat with them and
make them chat!
INTERACTION AND PARTICIPATION 3
16
Library space
• Visual identity
• Posters, flyers,
brochures
• Digital screens
INTERACTION AND PARTICIPATION 4
17
INTERACTION AND PARTICIPATION 5
Go where the
people go
• Outside the
library
• Library bikes
and mobile
library
19
INTERACTION AND PARTICIPATION 6
Let them do the communications
• Participation
• Activate
• Viral marketing
22
PRIZE MARKETS THE LIBRARY
Marketing: The prize and the name of the prize
markets the library
Communications: Works for media – over 50
media hits first year!
Participation and interaction: Library workers
name the books, 10 finalists and the winner.
Patrons choose their favorite and comment in
social media and website. Media makes news.
Process: every year
23
WHAT TO DO IN MY LIBRARY?
• Can we use these
ideas in our own
library?
• What do we need to
do to make it
happen?