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Selly Oak & Life Sciences
Green Travel District Association
The story so far…
Selly Oak & Life Sciences GTDA Established in 2015, following on from the launch of the
Birmingham Connected transport strategy
Over the past year we have…. Held the first GTD summit, in October 2015, to consider
experiences from similar initiatives across the country Set up GTDA and developed its governance arrangements Started to create a joint work programme for the area Carried out a Travel Survey across all GTDA members Made links with the wider community and other partners
Selly Oak and Life SciencesGreen Travel District Association
working in partnership with
and we have an open door!
Green Travel Districts in Birmingham Selly Oak and Life Sciences campus
Hospitals and University ofBirmingham Masterplan To develop a robust sustainable transport strategy;
addressing current transport constraints in order to unlock short term growth; and set out sustainable transport opportunities to enable future development
To define an ambitious package of sustainable transport infrastructure and initiatives, in partnership with the Green Travel District
Ideas and options will be available for discussion from the beginning of 2017
GovernanceSecuring the required capacity and resource to deliver
Established a GTDA Board and Steering Group, with representatives of members / partners meeting regularly
Appointed a GTDA Director in July 2016 (2 days a week) University of Birmingham’s Sustainable Travel Coordinator
providing support and coordinating activities Putting together a funding strategy Developing branding and
publicity materials
GTDA Work ProgrammeA range of activities and initiatives to achieve our objectives
supporting GTDA members to actively promote and encourage sustainable travel
raising awareness of sustainable travel options across the area
providing activities and support services that enable people to travel sustainably
ensuring a high profile and building capacity to secure a lasting legacy of green travel
advocating for identified improvements to local routes and services
Travel SurveyReports currently being finalised for wider circulation Carried out over six weeks in May/June 2016, through an
online survey and paper copies A total of 7,500 responses (3,500 staff and 4,000
students), a response rate of around 15% on average Questions on current travel behaviour and their attitudes,
as well as barriers to using more sustainable modes Findings are helping to develop GTDA work programme
by highlighting issues to address and priorities for action
49% of staff travel to work by car as their main method, 21% by train, 9% by bus, 12% walk, 7% cycle
Was a 2% increase in travel by car from the 2013 survey, with 2% decrease in public transport (active travel same)
Only 22% of staff who travel to work by car felt that they had no viable alternative to this
Issues with public transport identified: reliability (44%), frequency (40%), and over-crowding on services (30%)
More walking and cycling could be encouraged through improved infrastructure, security, and crossing facilities
Travel SurveySome headline findings
WHERE COMMUTERS DRIVE FROM
850 drivers live less than 2km from the site.
4,000 drivers live between 2 – 5 km of the site.
3,800 drivers live between 5 – 10 km of the site.
Higher numbers (and also mode share) from East, West, and to lesser extent South.
2km
5km
10km
Future PlansOur main priorities for the coming year
Lobbying for improvements to walking and cycling routes, public realm, and public transport services
Programme of activities/campaigns that encourage and enable people to travel sustainably, including car sharing
Recruiting additional members to join the GTDA, and building links with local stakeholders/community groups
Working with other GTD areas and partners across the city Implementing a funding strategy to make all this possible!
LearningFrom our experiences as the first GTD pilot area Importance of senior leadership and local ownership Need for partnership working, locally and city-wide A combination of measures need to be delivered
together – infrastructure, policy, smarter choices, and technology
Resources are important, but it’s also about what can be achieved through coordination and integrated delivery
Success entails changing travel culture and enabling people to overcome barriers to this