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Government Marketing: 10 Tips for Ramping Up Your Government Marketing Now!

Presenters:

Kevin Lancaster, Winvale, CEO

Patrick Dalton, Winvale, Research Director

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About the PresentersKevin LancasterCEO, Winvale202-296-5505klancaster@winvale.com

Kevin Lancaster leads Winvale’s corporate growth strategies in both the commercial andgovernment markets. He develops and drives solutions to meet Winvale’s business goals whileenabling an operating model to help staff identify and respond to emerging trends that affect bothWinvale and the clients it serves. He is integrally involved in all aspects of managing the firm’soperations and workforce, leading efforts to improve productivity, profitability, and customersatisfaction.

Patrick DaltonResearch Director, Winvale202-296-5505pdalton@winvale.com

Patrick Dalton serves as Research Director at The Winvale Group. In roles Patrick provided market intelligence, sales and marketing best practices, and training to Winvale’s clients.Prior to joinging Winvale, Patrick was a Legislative Assistant for Maryland-National Capital Park and Planning Commission and the Maryland General Assembly. He also worked with Northrop Grumman Aerospace Systems, where he helped with Government audits and cost savings measures. Patrick graduated from Flagler College with a B.A. in Business Administration and Economics.

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Agenda

• The Importance of Government Branding and Messaging

• Content and Inbound Marketing for Government Customers

• Government Capabilities Statements

• SEOing your Website for Government

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Content and Inbound Marketing for Government Customers

Do you Speaking Government?

- Do you buzz words like ROI to describe you’re value proposition?

- Time to start “Speaking Government”

- Adopt Government Buzzwords like:

- Mission, Risk Mitigation,

Tip 1: Market your differentiators & how you meet agency requirements, support missions– NOT your GSA Schedule

Tip 2: Empower your employees

Tip 3: Host/attend/sponsor events, expos, lunch and learns

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Content Marketing Targeted at Your Government Customers

Tip 4: Develop case studies and whitepapers

that government employees can relate to…

Tip 5: Start a company blog and tailor posts to the government

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Developing a Winning Government Capabilities Statement

Tip 6: Have one, and make it look good!

Tip 7: This is a living document, so it needs your attention

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SEOing your Website for Government

Tip 8: Maximize your company’s web presence

“For Government” or Industries > Government/ Public Sector

Tip 9: Market to the Top Dogs of government contracting

Tip 10: Stay on top of your marketing efforts

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Questions?

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Thank you for attending today’s webinar.

Please join us for our next webinar!

Having a GSA Schedule is More Important to Your Government Practice Than Ever

February 18, 2015 at 1:00 PM EST

Please visit winvale.com for more information