ASAE GR SymposiumASAE GR SymposiumFinding PAC Funds

In New Places

New Places for PAC

Chip Ahlswede

Meredith Weisel

Disclaimers Make sure to clear this through your legal team

– We have International, US, State, and local associations here.– Not all laws are 100% the same– Take the idea, build the concept, find the solution

Not all associations are the same– Some of you have individual members– Some of you have corporate members– Others have community members– This presentation offers options for everyone, but not all work

everywhere Final Disclaimer… You gotta try

What makes an effective PAC program?

Presence Leadership Structure Motivation Simplicity Transparency OpportunityVISION

PAC = Culture

Pre-MembershipWhat Makes You Effective? Who do you represent? What do you stand for? How do you do it? How are people involved

Creating a Vision = Future PAC Fundraising

New Membership

When they join Give them info

Provide details Give them the issues Give them the vision Build your database…

Prior ApprovalStrong Logo

Detailed Disclosure

Engaging Explanation

Standard FormMultipleSignatures

Contact Info

Does it Have to be?Header

SupportLevels

Bullet Points

Standard FormDetailed Disclosure

Contact Info

I’m an INDUSTRY CHAMPION!We believe in:

-Rights-Opportunity

-‘MericaSign me up as:-Congress Club (2 years)-Governors Club (4 years)-Senators Club (6 years)-President’s Cabinet (8 years)

Buncha legal blah blah blah

Member Contact info etc.

How to get to you

Lead By ExampleWhat do you know about donors?

PAC @ EventsHow can you best position your PAC @

Events?

Education is KeyHow do your members learn?

Use Your DataWhat you don’t know could shock you

Use that DataWhere do your PAC $s come

from?

Political Events

Your Legislative DayPrivate receptionsDemonstration of PAC

powerAfter Hours Events

Legislator Visits

Translate the PAC value

Importance of business advocacy Importance of employee advocacy Importance of industry advocacy

Believe in the cause …Fully educate members

• Work with the issues• Shape the idea• Connect the process• Create a vision

Issue Roundtables

Ask Yourself… Where are you? Where aren’t you? Where are your members? Where could you be? Where should you be?

Where Else?

Selling Your PACSuccessful GA Program Policy Politics Public Advocacy

Effective PAC Fundraising

GA Strategies helps you utilize resources

Win@GAstrategies.com