Seventh edition February 2016

Monitoring the scope and

benefits of fairtrade

flowers

© Harald Mohr/ Fairtrade Germany

Fairtrade flowers producer regions

At the end of 2014, 55 producer organizations in eight countries held Fairtrade certification for flowers and plants.

Thirty of these organizations are in Kenya and 42 in Africa as a whole.

Certification for Fairtrade flowers and plants continued to grow, reflecting the market interest in Fairtrade certified horticultural products.

© Nathalie Bertrams

Fairtrade flowers production in 2014

The total production capacity of Fairtrade flowers blossomed to more than three billion stems at the end of 2014.

© Harald Mohr / Fairtrade Germany

Fairtrade flowers sales volumes

Flower producers that were certified and eligible to make Fairtrade sales during the full reporting period sold 22% of their production volumes on Fairtrade terms overall.

© Sean Garrison / Fairtrade International

FaIrtrade flowers premium usage

16% of the Fairtrade Premium was used to fund community services such as education and healthcare.

14% of the Fairtrade Premium was invested in training and empowerment of workers and support for workers’ organizations.

© Nathalie Bertrams

Fairtrade flowers producers support on pesticides application

A new pesticide management tool is being trialled with three flower farms in East Africa. The tool is a software programme THAT allows producers to plan their pesticide applications safely and efficiently

© Dümmen Orange / TransFair e.V.

Want to know more?

All information contained in this

presentation and summaries of impact

research can be found in our report

‘Monitoring the Scope and Benefits of

Fairtrade, Seventh Edition 2015’ at:

www.fairtrade.net/impact-and-research.html